An easy way to build modern online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Build modern online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Boost results through landing page optimization

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to build modern online form with Instapage's Form Builder

Instapage's Form Builder empowers marketers to create stunning, high-converting forms that elevate user engagement and conversion rates. With an intuitive interface and a range of customizable options, you can effortlessly build modern online forms to suit your campaign needs.

Steps to efficiently build modern online form using Instapage

Sign up with Instapage and start your 14-day free trial to explore all the platform's capabilities.
Create and set up a Workspace, adding team members for enhanced collaboration.
Navigate to Assets in the left menu of the Dashboard, then click Forms > Create Form.
Use the drag-and-drop feature to add various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons in the Form Style section to enhance their appearance.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate the form.

By following these steps, you’ll be well on your way to building modern online forms that can significantly improve your marketing efforts. Start your journey with Instapage today and see the impact of optimized forms on your conversions.

Get more conversions with build modern online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I easily build modern online forms using Instapage?

With Instapage's intuitive drag-and-drop Form Builder, you can build modern online forms in just a few minutes. The tool allows you to add various fields like text, email, and dropdowns effortlessly. Plus, you can customize the appearance of your forms and set specific actions for submissions, making it perfect for capturing leads or gathering feedback.

What features make Instapage’s Form Builder stand out from competitors?

Instapage's Form Builder is designed for ease of use, allowing you to build modern online forms without any coding. Unlike other platforms, it offers a robust library of customizable templates and real-time collaboration features. Additionally, you can optimize forms with detailed analytics and A/B testing tools to boost conversion rates.

Can I integrate my forms created in Instapage with other applications?

Absolutely! Instapage allows you to seamlessly integrate your forms with a variety of third-party applications such as CRM systems, email marketing tools, and more. This capability makes it easier to manage your leads and ensure a smooth workflow, enhancing your ability to build modern online forms that contribute to your marketing efforts.

Is there customer support available if I need help building forms?

Yes, Instapage offers comprehensive customer support, including live chat and extensive resource documentation. Whether you need assistance to build modern online forms or have questions about specific features, the support team is available to help you every step of the way, ensuring you get the most out of the Form Builder.

Are there any costs associated with using the Form Builder in Instapage?

The Form Builder is included as part of Instapage's subscription plans, which provide access to a range of features designed to enhance your online marketing. Pricing tiers differ based on the features you need and the scale of your usage, making it easy to choose a plan that fits your budget while still enabling you to build modern online forms.

How can I manage the forms I create in Instapage?

All forms you create using Instapage are automatically stored in your centralized Form Library, making it easy to manage and reuse them across different landing pages. This feature ensures that you can quickly build modern online forms without starting from scratch each time, saving you time and enhancing your campaign efficiency.