An easy way to build engaging online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Build engaging online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

Get started

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Gravity Digital increases CTR by 426% with message-matched landing pages

Boost results through landing page optimization

Gravity Digital increases CTR by 426% with message-matched landing pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Gravity Digital increases CTR by 426% with message-matched landing pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Gravity Digital increases CTR by 426% with message-matched landing pages

Gravity Digital increases CTR by 426% with message-matched landing pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Gravity Digital increases CTR by 426% with message-matched landing pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to build engaging online form with Instapage's Form Builder

Creating an engaging online form can significantly enhance your marketing strategy by capturing valuable leads and driving conversions. With Instapage's Form Builder, you can effortlessly design forms that are both functional and visually appealing. This guide will take you through the steps needed to build engaging online forms that cater to your business needs.

Steps to build engaging online form

Sign up with Instapage and start your 14-day free trial to explore the platform’s capabilities.
Create and set up a Workspace, adding team members to facilitate better collaboration.
In the Dashboard, select Assets from the left menu, then click on Forms -> Create Form.
Use the drag-and-drop feature to add fields, dropdown lists, and radio buttons from the sidebar, making it easy to build your form.
Customize the labels and buttons in the Form Style section to enhance their appearance and usability.
Access the Form Settings menu to configure submission steps and define specific actions post-submission.
Click SAVE to keep all changes, or SUBMIT to activate and launch your form.

By following these steps, you'll be well on your way to building engaging online forms that can drive significant results. Start your journey with Instapage today and see how easy it is to enhance your lead generation efforts!

Get more conversions with build engaging online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I use Instapage to build engaging online forms?

With Instapage, you can build engaging online forms using our intuitive drag-and-drop form builder. Simply add various fields like text, email, and dropdowns to create customized forms for your landing pages. Once designed, you can easily style your buttons and set submission actions, such as redirecting users or providing downloadable content.

What unique features does the Instapage Form Builder offer?

The Instapage Form Builder stands out with its powerful integrations, allowing seamless connections with popular marketing tools. Additionally, our comprehensive Form Library lets you manage and reuse forms across multiple landing pages, saving you time and ensuring consistency in your online forms. This flexibility is key to enhancing your marketing efforts.

Is Instapage's Form Builder easy to use for beginners?

Absolutely! One of the main advantages of using Instapage is its user-friendly interface designed for marketers of all expertise levels. Whether you're a beginner or an experienced user, you can quickly learn how to build engaging online forms without needing coding skills, making the form creation process straightforward and efficient.

How does Instapage compare to other form builders on the market?

Instapage differentiates itself with its comprehensive set of features that not only allow you to build engaging online forms but also optimize landing pages for high conversions. In addition to our drag-and-drop builder, we offer A/B testing, heatmaps, and a strong collaboration framework, giving you tools to create better customer experiences compared to competitors.

What kind of customer support is available for users of the Form Builder?

At Instapage, we pride ourselves on providing exceptional customer support. Our dedicated team is available through various channels to help you navigate the Form Builder and troubleshoot any issues. Whether you're in need of help setting up your forms or optimizing conversions, our support is designed to ensure you have a smooth experience.

Can I track the performance of my forms created in Instapage?

Yes, you can easily track the performance of your forms with our built-in analytics dashboard. By using Instapage, you’ll receive detailed insights into user interactions and conversions from your forms. This data is crucial for you to refine your strategies and ensure that your forms are truly engaging for your audience.