Improve landing pages with our Benefit Request Form generator

Explore our user-friendly form builder to effortlessly collect data from your website visitors. Leverage Instapage and its cutting-edge conversion-focused features to improve engagement and enhance your digital ad campaigns.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Xola uses Instapage to optimize landing pages and double its sales lead database

Boost results through landing page optimization

Xola uses Instapage to optimize landing pages and double its sales lead database

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Xola uses Instapage to optimize landing pages and double its sales lead database

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Xola uses Instapage to optimize landing pages and double its sales lead database

Xola uses Instapage to optimize landing pages and double its sales lead database

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Xola uses Instapage to optimize landing pages and double its sales lead database

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the benefit request form builder

The Instapage benefit request form builder allows marketers to create customized forms seamlessly. By utilizing this powerful tool, you can enhance user engagement and improve conversion rates. With a user-friendly interface, this form builder empowers you to design forms tailored to your audience's needs, ultimately helping you achieve your marketing goals.

Steps to use the benefit request form builder effectively

Get started with Instapage by creating an account with the 14-day free trial.
Provide your company details and add teammates to complete your account settings.
Open your Dashboard and click on Assets -> Forms -> Create Form.
Design your form from scratch and rename it according to your requirements.
Navigate to the ADD FIELD menu on the left to drop fields you need, such as text, email, or dropdown lists.
Customize your form using FORM Settings and FORM Style options available on the right sidebar.
Click SAVE to add the form to your landing pages, or decline changes by selecting the CLOSE button.

By following these steps, you can leverage the full potential of Instapage's benefit request form builder. Start your free trial today and elevate your landing page experiences to drive conversions and improve customer engagement.

Get more conversions with Benefit Request Form builder

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is the Benefit Request Form builder and how does it work?

The Benefit Request Form builder is a robust tool offered by Instapage that allows you to create custom forms tailored to your needs. You can easily design forms to collect essential information from users without needing any coding knowledge. With a user-friendly interface, you can drag and drop fields, customize templates, and integrate the forms with your existing CRM solutions.

Can I integrate the Benefit Request Form builder with my existing tools?

Absolutely! The Benefit Request Form builder seamlessly integrates with popular marketing tools like CRM systems, email marketing platforms, and analytics tools. This integration helps to streamline your workflow and ensures that data collected through your forms can be automatically synced with your other marketing efforts, enhancing efficiency and data accuracy.

What are the key features of the Benefit Request Form builder?

The Benefit Request Form builder includes features such as easy customization, real-time collaboration, advanced analytics, and A/B testing capabilities. These features empower marketers to create high-converting forms while allowing teams to work together efficiently. Plus, with detailed heatmaps and performance metrics, you can continually optimize your forms for better results.

How does the Benefit Request Form builder support personalization?

With the Benefit Request Form builder, you can create personalized experiences for your audience through dynamic text replacement and audience segmentation. By aligning specific ads to tailored landing pages, you can effectively engage visitors with content that speaks to their individual needs, thereby increasing conversions and brand loyalty.

What kind of customer support can I expect with the Benefit Request Form builder?

Instapage offers comprehensive customer support for users of the Benefit Request Form builder, including live chat, email support, and access to a robust knowledge base. Our team is dedicated to helping you maximize the potential of your forms to enhance user engagement and optimize conversions. This level of support sets us apart from competitors who may offer less personalized assistance.

Is the Benefit Request Form builder suitable for all business sizes?

Yes, the Benefit Request Form builder is designed to be scalable and suitable for businesses of all sizes, from startups to large enterprises. Its flexibility allows you to customize forms based on your specific needs, whether you're in marketing, education, finance, or any other vertical. Additionally, our pricing plans are tailored to fit your budget while providing access to advanced features that drive results.