Improve landing pages with our Action Item Request Form generator

Explore our user-friendly form builder to effortlessly collect data from your website visitors. Leverage Instapage and its cutting-edge conversion-focused features to improve engagement and enhance your digital ad campaigns.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Swytch shifts into high gear with Instapage and gets a major boost in conversion rates

Boost results through landing page optimization

Swytch shifts into high gear with Instapage and gets a major boost in conversion rates

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Swytch shifts into high gear with Instapage and gets a major boost in conversion rates

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Swytch shifts into high gear with Instapage and gets a major boost in conversion rates

Swytch shifts into high gear with Instapage and gets a major boost in conversion rates

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Swytch shifts into high gear with Instapage and gets a major boost in conversion rates

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the Action Item Request Form builder

Instapage's Action Item Request Form builder is designed to simplify your form creation process, empowering marketers to create engaging and conversion-focused landing pages efficiently. By utilizing our intuitive design tools, you can craft customized forms that cater to your specific audience, thus enhancing user engagement and conversion rates.

Step-by-step guide to using the Action Item Request Form builder

Get started with Instapage by creating an account with a 14-day free trial.
Provide your company details and add teammates to complete your account settings.
Open your Dashboard, then navigate to Assets -> Forms -> Create Form.
Design your form from scratch and rename it according to your requirements.
Navigate to the ADD FIELD menu on the left, and drop in the fields you need, such as text, email, or dropdown lists.
Customize your form using the FORM Settings and FORM Style options available on the right sidebar.
Click SAVE to add the form to your landing pages, or decline changes by clicking the CLOSE button.

By following these simple steps, you can effectively utilize the Action Item Request Form builder to create forms that not only attract users but also maximize conversion potential. Start your free trial today and revolutionize your landing page experience!

Get more conversions with Action Item Request Form builder

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is the Action Item Request Form builder and how does it work?

The Action Item Request Form builder is a versatile tool within Instapage that allows you to create tailored forms for capturing user information effectively. It features a user-friendly interface that enables you to design forms quickly without any coding skills. You can customize fields, layouts, and integrate your forms seamlessly into your landing pages to enhance user engagement and conversions.

What are the key benefits of using the Action Item Request Form builder?

Using the Action Item Request Form builder helps streamline your data collection process, making it easier to gather actionable insights from your audience. The tool boosts conversion rates by allowing for personalizations and A/B testing, helping you pinpoint what resonates with your visitors. Additionally, you can optimize your forms with instant feedback features, ensuring a seamless user experience.

Can I integrate the Action Item Request Form builder with other tools?

Absolutely! The Action Item Request Form builder offers extensive integration options with popular third-party applications such as CRM systems, email marketing tools, and analytics platforms. This flexibility means you can connect your forms to the tools you already use, making data management more efficient and centralizing your marketing efforts for improved performance.

Is the Action Item Request Form builder easy to use for beginners?

Yes, one of the standout features of the Action Item Request Form builder is its ease of use, even for those new to form creation. The drag-and-drop functionality and pre-built templates make it simple to craft professional-looking forms without needing technical expertise. Plus, hands-on support and resources are available to help you get started and troubleshoot any challenges.

What sets the Action Item Request Form builder apart from competitors?

The Action Item Request Form builder distinguishes itself from competitors through its combination of powerful personalization, optimization features, and robust support. Unlike many other form builders, Instapage integrates detailed analytics and heatmaps that allow you to understand and enhance user interactions. Additionally, our commitment to customer support ensures that you have the assistance you need when navigating any issues or questions.

How much does the Action Item Request Form builder cost?

Pricing for the Action Item Request Form builder varies based on your subscription plan and usage needs. Instapage offers flexible pricing options that accommodate businesses of all sizes, allowing you to choose a package that best fits your requirements. Investing in our form builder not only enhances your data collection processes but also contributes to improved conversion rates and overall marketing success.