Instapage features that scale your marketing

From landing page building powered by AI technology to experimentation and optimization tools — Instapage has every feature you need to create high-performing landing pages at scale that enhance campaign results and maximize ROI.

Landing pages

Landing pages
Image asset manager

Access the image manager without opening the builder. Add, organize, and edit your own photos in the landing page builder to further personalize your promotion or offer.

Landing pages
Instablocks

Use pre-designed page blocks like headers, footers, testimonials, and more, or create blocks from scratch to build personalized landing pages. Save, customize, and reuse blocks any time.

Landing pages
Keyboard shortcuts

Use a familiar combination of keys for quick access to a particular function within the Instapage builder.

Landing pages
Overwrite protection

Prevent existing data or files from being accidentally overwritten or deleted by the users.

Landing pages
Page version history

Restore earlier versions of a landing page when creating, designing, or editing.

Landing pages
Parallax scrolling

Easily navigate the design environment with parallax scrolling.

Landing pages
Upload/download templates

Upload ThemeForest templates, create your own, and download template files to backup or share your landing page designs.

Landing pages
Widgets

Add functionality to your landing page using widgets for multimedia elements, countdown timers, chat, and more. Or create custom widgets using HTML with just a few clicks.

Landing pages
AI Content Generation

Speed up page creation by automatically generating audience-focused content variations, including headlines, page text, CTA buttons, etc.

Landing pages
Landing page builder

Create conversion-friendly landing pages with a customizable page builder that features contextual element editing, over 5,000 fonts, and 33 million images.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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