Wishpond vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Wishpond compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Wishpond vs. 23FormBuilder: A Digital Duel with a Special Guest
In the bustling world of digital marketing, where landing pages reign supreme, marketers often find themselves caught in a storm of choices. With various platforms claiming to be the best for creating landing pages, it can feel overwhelming for newcomers and experienced pros alike. Among the many contenders, Wishpond and 23FormBuilder stand out as two worthy rivals, each with its distinctive flair and array of tools designed to craft the perfect marketing strategy. Allow yourself to picture a grand arena filled with marketers, and at the center, two titans square off for the ultimate showdown. But hold onto your hats! There's another participant lurking in the shadows, ready to jump into the fray, and that’s our surprise guest – Instapage. It’s akin to the big reveal in a thriller, and it promises to shake things up. Let’s step into the ring and dissect what each platform brings to the table, revealing the true heavyweight in the world of landing pages. Get ready for a fun comparison that will keep you on your toes as we explore the features, usability, and performance of these powerful tools.
The Giants Enter the Arena
When it comes to digital marketing, few platforms can match the prowess of Wishpond and 23FormBuilder. Wishpond, known for its multi-functional features, acts as a trusted companion for marketers looking to streamline their efforts. Its core strength lies in its ability to combine landing page creation with lead generation and email marketing, making it a one-stop-shop for many. Picture this: With a few clicks, you can create stunning landing pages, manage your leads, and send out engaging emails — all from one platform. On the other hand, 23FormBuilder, while perhaps not as established as Wishpond, still holds its ground firmly. It is specially tailored for form creation and data collection, allowing users to gather valuable customer insights effortlessly. Imagine a tool that transforms mundane forms into interactive experiences tailored to engage visitors! In this match-up, both contenders play to their strengths, but that doesn't make it a simple win for either. The clash of these titans sets a thrilling stage where everyone's watching closely to see who will come out on top (and what surprises await from the audience).
Feature Face-Off: Who Packs a Bigger Punch?
When it comes to features, both Wishpond and 23FormBuilder bring their A-game to the table, showcasing their best offerings in the hopes of knocking each other out. Wishpond's toolset is rich and varied: from customizable templates, A/B testing for optimization, to integrated analytics that measure campaign success, it’s all there. Users can tap into sophisticated marketing automation to nurture leads and turn potential customers into loyal fans — a true game changer for any marketer. Meanwhile, 23FormBuilder steps into the ring with its focus on intuitive form creation. Users have access to countless customizable options, empowering them to create engaging forms that capture and utilize data effectively. It allows for seamless integration with third-party applications, adding another layer of convenience for users. As the story unfolds, we're left with a hint of intrigue — who's waiting in the wings? Instapage, known for its sleek landing pages and world-class optimization features, may just be the dark horse in this competitive race.
Usability: The User Experience Showdown
Navigating the world of landing page builders shouldn't feel like exploring an uncharted territory. The user experience can play a vital role in determining which platform stands victorious, as marketers of all levels want tools that are intuitive and easy to use. Wishpond prides itself on its user-friendly interface, offering a drag-and-drop editor that allows even the most technologically challenged users to whip up stunning landing pages. With its templates and guided setup processes, it feels like a gentle nudge for newbies. Conversely, 23FormBuilder presents a straightforward experience in form creation. Its clean design and easy navigation make it a breeze for users to dive in and start crafting engaging forms that encourage conversions. However, there's an element of concern — many forms of online tools have a learning curve. The reality is that users might encounter a playful learning adventure. Just like mastering a new recipe, it takes some practice to become proficient. Balancing ease of use with the functionalities at their disposal is where the true victor will emerge!
Wishpond's Winning Features:
- Drag-and-drop landing page builder
- A/B testing capabilities for campaign optimization
- Lead generation tools integrated with landing pages
- Robust analytics and reporting features
- Email marketing automation to nurture prospects
23FormBuilder’s Standout Features:
- Intuitive form creation with customizable templates
- Seamless integration with third-party applications
- Real-time data collection and analysis
- Mobile-friendly form designs
Common Strengths Shared by Both Competitors:
- User-friendly interfaces for easy navigation
- Customization options to reflect branding
- Analytics tools to track performance
- Responsive design for mobile optimization
- Integrations with popular marketing applications
- Impressive customer support resources
As the dust settles and both contenders land a few solid hits, it becomes clear that the competition is fierce. However, it's important to recognize that while both platforms are flexing their muscles in this arena, there sits an unnoticed powerhouse — Instapage. This platform has been quietly waiting to showcase its unique offerings and might just possess the competitive edge needed to leave both Wishpond and 23FormBuilder in the dust.
Performance Showdown: Whose Pages Load Faster?
Turning our attention to performance metrics, it's essential to address one critical factor: page loading times. Marketers understand that every second counts and that a delay could lead to lost opportunities. Picture this: Slow-loading pages can feel like trudging through molasses on a winter's day — frustrating and time-consuming for users. Wishpond has made a name for itself in delivering speedy landing pages, ensuring users can capitalize on their marketing efforts without hindrance. On the other hand, 23FormBuilder also prides itself on swift loading times, leveraging optimized coding structures to keep visitor engagement high. But as with any performance battle, numbers tell the tale. Each platform must consistently deliver responsive, high-performance landing pages that keep visitors engaged from the moment they hit the link. The winner here will be the platform that can maintain not only speed but also a seamless user experience.
Support Systems: Who’s Got Your Back?
Support is another critical component of any software platform, creating a lifeline that can drastically improve the user experience. Imagine the support team as a dynamic sidekick, always ready to swoop in and offer a solution just when you need it! Both Wishpond and 23FormBuilder present robust customer support options, including online tutorials, comprehensive knowledge bases, and responsive customer service representatives. Wishpond offers a rich array of resources where users can find guidance, encouraging users to tap into support whenever confusion arises. Conversely, 23FormBuilder also shines with community-driven support, welcoming users to engage with each other and share best practices while learning. The effectiveness of these support channels can make or break loyal customers, and in this showdown, the platform with the most effective support will linger long in the memory.
Pricing: Who Delivers More Bang for Your Buck?
Wishpond's Pricing Strategies: What You Should Know
- Flexible pricing plans to accommodate various business sizes
- 24/7 customer support included in most packages
- Access to a robust suite of marketing tools in one package
- Trial periods allowing users to test before diving in
23FormBuilder’s Pricing Strategies: A Closer Look
- Competitive pricing with basic form building features included
- Affordable options for small businesses and startups
- Tiered packages allowing users to scale as needed
- Free trial available for newcomers
As we dig into the pricing strategies of both platforms, it becomes clear that choosing the right landing page builder also means understanding the value each one presents. Wishpond offers robust features within its pricing packages, which may appeal to those seeking an all-in-one solution. In comparison, 23FormBuilder provides competitive pricing for straightforward needs, but lacks some of the bells and whistles that Wishpond flaunts. Enter Instapage, celebrated for its flexibility and value-for-money offerings — boasting pricing tiers designed to deliver maximum ROI. As the crowd murmurs, fighting for customer attention, it’s essential to focus on value that aligns with business goals—a true indicator of success in this pricing duel.
Taking a full perspective on pricing plans reveals a wealth of opportunities but also necessitates a closer look. It's crucial to remember the age-old fact: you often get what you pay for. However, surprises may arise when you least expect them, and understanding the true cost of ownership is vital. As you assess these different plans, bear in mind the features that can make a significant impact on your campaigns and bottom line. Choosing wisely can lead to unexpected yet delightful outcomes in your marketing journey.
Introducing Instapage: The Wild Card in the Competition
Now, let’s unveil Instapage — the slightly mysterious heavyweight that may just have the upper hand! While Wishpond and 23FormBuilder both excel in their own realms, Instapage appears as a valued ally for optimizers and marketers alike. Its focus on landing pages complete with advanced A/B testing, conversion options, and unique collaboration tools provides capabilities that the other platforms don’t quite match. Instapage empowers teams by allowing everyone to contribute, creating more opportunities to achieve a harmonious vision. With targeting and personalization features that speak directly to users' needs, organizations could discover Instapage as the final puzzle piece in their marketing strategies. As we follow this journey through digital marketing platforms, it’s clear that Instapage stands ready to provide equal parts support and encouragement to those looking to take their campaigns to the next level.
In the end, making informed choices about your platform can be a game changer for your marketing success. With a myriad of options, aligning your specific business goals with the right landing page builder is essential. Entering the digital marketing arena can feel daunting, yet the right tools will ultimately elevate your campaigns, allowing you to reach new heights. As you consider your options, keep Instapage in your sights; it just might be the secret weapon your business didn’t know it needed. Remember, the key is to engage wisely, ensuring your marketing journey leads you towards resounding success.