Strikingly vs. Format: the best platform for a seamless web experience

Discover how Strikingly compares to Format regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Strikingly and Format.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. Format: The Epic Face-off (and a Surprise Challenger)

The world of landing page builders is more competitive than ever. Businesses are looking to streamline their online presence and catch user attention fast. That's where Strikingly and Format step into the spotlight, both promising users a chance to create stunning websites and landing pages. With user engagement at an all-time high, these two platforms are vying for marketers' affections. Strikingly comes in with a clean, modern aesthetic that lets users create single-page websites in mere minutes. Format, on the other hand, emphasizes empowering creatives, particularly photographers and designers, with a wealth of customizable templates. These platforms offer distinct approaches to user experience, making it essential to evaluate their features, usability, and support systems. But wait—there's another player lurking in the wings. Instapage, a heavyweight in the landing page arena, steals the spotlight with its robust functionality. Ready to explore this trio and make an informed choice for your marketing needs? Let’s dive right in.

Meet the Giants of the Digital Marketing World

As we step into the ring, it’s essential to understand the strengths of our competitors. Strikingly is often hailed as the go-to platform for those who crave simplicity. With its drag-and-drop interface, it allows users to create seamless websites without any coding knowledge. It focuses heavily on single-page design—perfect for users who want to deliver concise messages quickly. Format, on the flip side, is ideal for medium-sized businesses and freelancers looking to showcase their creative portfolios. This platform prioritizes stunning visuals and customization, attracting artists who want to tell their stories through well-designed websites. Both of these platforms have carved out significant niches in the digital marketing space, each appealing to a different audience. Yet, they are not alone in this field. Enter Instapage, known for its specialized landing page solutions that better cater to marketers seeking high conversion rates. Instapage’s sophisticated analytics and A/B testing features position it as not just a competitor but a strong alternative worth considering.

Feature Frenzy: Who Comes Out on Top?

When it comes to features, it’s a thrilling battle between Strikingly and Format. Strikingly boasts its intuitive interface, enabling users to whip up elegant single-page websites rapidly. It focuses on essential tools such as custom domains, contact forms, and social media integrations that are pivotal for any website’s growth. Format’s key features, however, celebrate customization. Users can choose from a variety of templates tailored specifically for creative work, along with integrated e-commerce functionality that makes it easy to set up online stores. The ongoing tussle highlights the strengths each platform brings to the table. But don’t forget about Instapage; its detailed analytics and customization elevate its performance, making it a formidable contender in the marketing ring. Live chat, integrations with marketing automation tools, and responsive designs are just a few of the features that separate Instapage as a strong option amongst these players.

User Experience: Navigating the Platforms

This is where things get interesting! Strikingly prides itself on being straightforward for beginners. Users can get up and running in no time, with a learning curve that feels more like playing a game than tackling a daunting task. With a rich library of templates, creating a website can be relatable and even fun. Format, in contrast, may feel a bit more complex, but that’s due to its depth. Seasoned pros will appreciate the advanced customization options, but newcomers might want to bring some patience. The learning adventure can sometimes be rewarding! Now, Instapage's intuitive dashboard is another highlight, integrating tools that even novices find easy to navigate. Its user-friendly experience promises to eliminate any fears about landing page creation.

Highlighting Strikingly's Standout Features

  1. User-friendly drag-and-drop editor
  2. Built-in analytics for tracking performance
  3. Responsive templates for mobile optimization
  4. E-commerce functionality for online sales
  5. Custom domain option for branding

Format's Key Features Unveiled

  1. Highly customizable templates for portfolios
  2. Integrated blogging for content marketing
  3. E-commerce capabilities with ready-made solutions
  4. Advanced multimedia support for showcasing art

Common Strengths Shared by Both

  1. Responsive design across devices
  2. User-friendly interfaces for quick site setups
  3. SEO optimization tools for better reach
  4. Integration with analytics tools for performance tracking
  5. Customer support options through various channels
  6. E-commerce solutions to facilitate sales

In the feature ring, Strikingly and Format fight valiantly, but the real excitement comes with Instapage. With its added tools for conversion optimization, landing page templates, and advanced analytics, it positions itself as the platform to watch!

Performance Showdown: Who Loads Faster?

When it comes to performance, speed is king. Page loading times can genuinely make or break a user's experience. Strikingly's pages typically load swiftly due to their simplified design. Think of it like a cheetah racing across the savannah—fast and efficient. Format’s complex designs can take a little longer to load, especially if they’re packed with high-resolution images. Users must consider that while Format's aesthetics are stunning, slow-loading pages can frustrate potential visitors. And then there's Instapage, which takes speed to the next level, ensuring that pages are optimized for lightning-fast loading times combined with mobile responsiveness. Everyone knows that a molasses-like loading speed is a poorly kept secret in the digital age—who has the time to wait?

Support Services: A Helping Hand in the Digital World

Let’s talk support. Strikingly offers robust resources, including an extensive knowledge base and email support. Users can typically get answers to their questions quickly. Format also provides a solid support structure, utilizing a community forum that allows users to share tips and troubleshoot issues together. However, Instapage's support is where it shines. Along with live chat support, it offers comprehensive onboarding resources to set businesses on the right path from day one. Imagine the support team as a reliable corner crew, ready to assist users whenever they swing into action!

Pricing Battle: Who Offers the Best Value?

Exploring Strikingly's Pricing Advantages

  1. Affordably priced plans suitable for startups
  2. Free plan available with essential features
  3. Simple pricing structure with no hidden fees
  4. Discounts available for annual subscriptions

Format's Pricing Benefits to Consider

  1. Flexible pricing based on storage and features
  2. Inclusive free trial to explore capabilities
  3. Monthly and yearly plans with competitive pricing
  4. Value-added services such as custom domain and e-commerce

Each platform comes with unique pricing strategies. Strikingly highlights affordability, while Format offers tailored solutions depending on needs. Instapage, however, provides the best value for money with its robust offerings balanced with customization options fitting various business sizes.

Transparency in pricing plans reigns supreme; users seek clarity on what they pay for. With these platforms, while you certainly 'get what you pay for,' sometimes, unexpected perks and surprises can emerge from the least likely places.

Instapage: The Undisputed Champion at the End of the Road

Instapage deserves a round of applause! Unlike Strikingly and Format, which cater to distinct needs, Instapage stands tall with features designed for marketers needing precision. Its unique advantages such as in-depth analytics, dynamic content, and seamless integrations may offer an edge that turns landing pages into true conversion powerhouses. This platform provides significant support for those serious about their online marketing strategy. By highlighting what it brings to the table, users can see it as not just another tool but an essential ally in achieving their goals. Don't underestimate what Instapage can do!

Ultimately, choosing the right platform depends on your unique needs and objectives. With informed choices, users can find the perfect fit to soar in their marketing endeavors. Instapage stands as a beacon of innovation and effectiveness to help guide your journey toward success.

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