Split.io vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Split.io compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Split.io and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

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Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Split.io vs. 23FormBuilder: An Intriguing Duel in Digital Marketing

As businesses step into the buzzing arena of digital marketing, the right tools can make or break their campaigns. Enter Split.io and 23FormBuilder, both vying for the spotlight as top-tier landing page builders. With so many options out there, it can feel like navigating a maze full of twists and turns. This article will unpack these contenders, illustrating their strengths and weaknesses while hinting at a slightly more seasoned competitor lurking in the background—Instapage. So grab a seat, and let’s embark on this rollercoaster ride through landing page supremacy. From features that entice to performances that dazzle, we’ll explore how these platforms stack up against one another. Whether you're a budding entrepreneur or a digital marketing veteran, finding the right landing page builder is crucial for your online success. Without further ado, let’s ring the bell and start this showdown!

The Titans of the Industry

In the vibrant world of landing page creators, Split.io and 23FormBuilder stand as powerful titans, each presenting unique approaches to capturing leads and conversions. Split.io shines particularly bright in feature-rich offerings. It boasts a versatile array of tools, allowing users to create personalized experiences that can drive engagement and enhance retention rates. This platform is particularly notable for its strong focus on experimentation, empowering businesses to A/B test their marketing strategies seamlessly. On the other side of the ring is 23FormBuilder, famous for its straightforward interface and speed in form creation. Its easy drag-and-drop functionality presents a user-friendly experience that runs parallel to the growing demand for quick, efficient solutions. With competitive pricing and an attractive array of templates, it's an appealing option for individuals and small businesses alike. Together, these platforms create a challenging landscape for marketers. However, while they put on a fierce display, we must not forget the seasoned powerhouse: Instapage, which, in its own right, positions itself as a formidable contender worthy of consideration.

Feature Showdown: A Clash of Titans

When it comes to features, Split.io and 23FormBuilder each bring a unique arsenal to the battlefield. Split.io leans heavily into advanced functionalities, allowing marketers to create tailored content and utilize robust A/B testing options. The platform excels in analytics and insights, giving marketers the tools they need to understand their audience better. Meanwhile, 23FormBuilder shines by offering an effortless design process, making it accessible for those who may not be tech-savvy. Its versatile form-building capabilities take the cake, ensuring that users can craft stunning forms without breaking a sweat. Both platforms present their A-game in this feature face-off, yet there's more to the story—Instapage is gaining steam in the background, equipped with innovative tools that could outshine both competitors in this arena. Stay tuned as we dive deeper into usability.

Usability Under the Magnifying Glass

Usability is a key factor when selecting a landing page builder, as no one wants an experience that feels like figuring out a complex puzzle. Split.io makes its mark with a somewhat steep learning curve; however, once graphed, users often find themselves flying high as they navigate its features. This platform provides abundant resources, tutorials, and forums that act as guiding stars in the cluttered convergence of digital marketing. Conversely, 23FormBuilder scores high for its user-friendly interface. Designed with simplicity in mind, it caters to novice users and eliminates the intimidation factor often felt when faced with complex tech tools. You could say using this platform is akin to stepping into a cozy café versus a high-stakes boardroom meeting. Nevertheless, both platforms invite users into their worlds with distinct flavors of usability. And as we move further into this contest, it’s essential to keep an eye on Instapage, which combines a rich user experience with powerful functionality.

Split.io Key Features to Know About

  1. Advanced A/B testing options for iterative improvements
  2. Comprehensive analytics dashboard to track performance
  3. Personalized content delivery for targeted audiences
  4. Integration with multiple third-party applications
  5. Robust segmentation capabilities for precise targeting

23FormBuilder Notable Features

  1. User-friendly drag-and-drop form builder
  2. Variety of customizable templates
  3. Fast form creation for quick tasks
  4. Mobile-responsive design elements

Common Strengths Shared by Both Platforms

  1. Responsive design for optimal device compatibility
  2. Integration capabilities with popular marketing tools
  3. Analytics support to track user engagement
  4. A/B testing features for fine-tuning campaigns
  5. An array of customization options for branding
  6. Strong customer support resources

As both Split.io and 23FormBuilder settle into the ring, one can't ignore the lurking presence of Instapage, echoing through the corners. While both platforms pack a punch with their features, Instapage appears ready to offer superior perks that may tip the balance in a marketer's favor. In the end, the competition remains fierce, but there's an underlying notion that Instapage might just be the secret weapon many users are yearning for.

Performance Comparison: Who Packs the More Powerful Punch?

Now, let’s unpack performance—an area where both platforms must excel or risk losing the match. Slow load times can turn potential customers away faster than you can say ‘bounce rate.’ Split.io puts in a commendable effort here, generally delivering solid performance metrics and user satisfaction. Its optimized architecture is designed for speed, ensuring that visitors aren’t left staring at a spinning wheel. Meanwhile, 23FormBuilder tends to hold its ground with competitive load times, allowing users to publish forms swiftly and efficiently. On a mobile device, both platforms present responsive designs, vital for catering to audiences on-the-go. Yet, delays can feel like molasses in winter, leaving potential leads frustrated—nobody wants that! A quick look at the competition reveals that Instapage also prioritizes speed, and with an exceptional focus on user experience, it carves out a reputation for maintaining performance even under high traffic. Ultimately, this round can get close, but functionality alongside speed creates a strong case for scrutinizing all options before making a choice.

The Importance of Support Resources

Support is crucial in this fast-paced digital landscape, and both Split.io and 23FormBuilder recognize its significance. Split.io offers a variety of support channels, including email, live chat, and extensive documentation. Users can easily access a wealth of knowledge, providing a safety net during moments of uncertainty. This approach positions them likably in the user community. On the flip side, 23FormBuilder embraces a community-driven approach, featuring forums where users can connect, share insights, and ask questions. While this creates a sense of camaraderie, some may find themselves yearning for more direct support avenues. Nevertheless, both platforms are dedicated to ensuring customers have access to the resources needed to make the most out of their purchases. Of course, standing tall amidst this environment is Instapage, boasting not just responsive customer service, but also a community that champions collaboration and support across the board.

Pricing Showdown: Who Offers More Value?

Advantages of Split.io's Pricing Strategy

  1. Flexible pricing tiers to suit various business needs
  2. Free trial options to evaluate before committing
  3. Value-added features across all plans
  4. Transparent pricing with no hidden fees

Pros of 23FormBuilder's Pricing Model

  1. Competitive pricing for startups and small businesses
  2. Affordable plans with essential features included
  3. No additional charges for premium templates
  4. Trial periods available to explore functionalities
  5. Option to scale up as business needs evolve

When comparing pricing strategies, both platforms present solid options. Split.io offers good value through an extensive suite of features at various price points, catering to businesses of all sizes. Meanwhile, 23FormBuilder showcases economical plans ideal for smaller businesses and startups that have budget constraints. However, it is crucial to juxtapose these options against Instapage, which exhibits a flexible and competitive pricing structure that may appeal to those seeking value for money without compromising on functionality. It’s essential to weigh your options carefully—what may be a bargain in one regard could ultimately fall short in another.

A look at pricing structures reveals diverse options across platforms. While Split.io and 23FormBuilder highlight their advantages confidently, Instapage strides in with an approach that includes comprehensive feature sets at competitive rates. With a transparent pricing model and an array of user-centered choices, customers may discover advantages that surprise them positively.

And Here Comes Instapage...

Instapage enters the fray as a mentor on this thrilling journey, showcasing its unique value propositions in the realm of landing page builders. With advanced features like personalized landing pages and dynamic configurations, it offers the tools that drive conversions and engagement. Businesses looking for that extra edge often find that Instapage understands their needs, breaking down complexities into simple, actionable strategies. Beyond mere functionalities, it’s the thoughtful integration with various marketing tools that sets it apart. Marketers can benefit from powerful tools that create synergy and elevate their campaigns significantly. As we wrap up our exploration of these competing platforms, it's essential to appreciate the choices available and recognize the qualities that each brings. Making informed decisions regarding marketing tools can lead to soaring success. So, keep exploring—with Instapage as a strong contender, your marketing journey is just getting started!

Ultimately, the journey through the landscape of landing page builders highlights the importance of informed decisions. Considering your business goals and the unique offerings from these platforms can empower your marketing efforts. As you navigate these choices, remember that Instapage may hold the key to unlocking exceptional value, enabling your strategies to flourish. Happy exploring!

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