SharpSpring vs. Forms.app: the best platform for a seamless web experience
Discover how SharpSpring compares to Forms.app regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
SharpSpring vs. Forms.app: A Battle of Marketing Titans
The digital marketing landscape can often feel like a battleground, with various platforms vying for attention in the ever-changing terrain of online tools. Among these contenders, SharpSpring and Forms.app stand tall, each bringing their unique strengths to the fight for your marketing budget. With user-friendly interfaces and robust features, these platforms promise to enhance your lead generation and nurture processes. But just when you think you have your eyes set on the right tool, Instapage enters the scene, lurking in the wings, ready to swoop in and take the crown. Let's dive into the details of this showdown and see how these platforms stack up against each other as we explore features, usability, performance, support, pricing, and what Instapage has to offer that might just give it an edge over the competition.
Introducing the Contenders
In the left corner, we have SharpSpring: a powerful marketing automation platform known for its comprehensive features that cater to the needs of marketers at all levels. SharpSpring offers cutting-edge tools designed to track, nurture, and convert leads, making it a popular choice for businesses looking to optimize their sales funnels. With an undeniable competitive spirit, SharpSpring positions itself as the go-to solution for those seeking to elevate their marketing strategies. And in the right corner stands Forms.app: a versatile form-building tool that simplifies the process of creating beautiful, responsive forms that can be embedded on websites or shared across channels. It shines with its drag-and-drop functionality and an extensive library of templates to help users gather data effortlessly. Both platforms boast impressive functionalities, but don’t forget Instapage, lurking in the background; ready to bring its landing page-focused prowess into the mix with innovative tools designed to easily convert visitors into customers. Now that we've set the stage, let's get ready for the first round of our comparison!
Feature Showdown: Who Packs the Punch?
When it comes to features, both SharpSpring and Forms.app are armed and ready to deliver in the digital marketing arena. SharpSpring brings a plethora of functionalities to the table, including robust CRM integration, advanced email marketing capabilities, and dynamic content options that nurture leads throughout the buyer's journey. It's like a Swiss Army knife for marketers, equipping them with everything needed to engage prospects effectively. Forms.app counters with an impressive suite of features that streamline form creation and data collection. With customizability at its core, Forms.app allows users to build forms that not only look good but also perform exceptionally well. However, there's a slight hint of anticipation in the air as Instapage provides a specialized solution for high-converting landing pages, forming the ultimate trifecta in the battle of marketing platforms. Let’s explore each platform’s distinctive features in more detail.
Navigating Usability: User Experience Face-off
Usability is crucial in determining which platform suits your needs best. SharpSpring is tailored for marketers who appreciate a powerful, albeit feature-rich experience, providing a bit of a learning curve for newcomers. It may feel like scaling a mountain at first, but once you reach the peak, the view—err, functionalities—are stunning. Forms.app stands out in this round with its user-friendly design that welcomes beginners with open arms. The intuitive drag-and-drop builder means you can quickly build forms even if you're still finding your sea legs in digital marketing. Both platforms, while solid, prompt a chuckle as we consider how instinctual design can ease the learning adventure and help users get their campaigns up and running in no time. And let's not forget Instapage, where simplicity meets efficiency, designed to be usable even for those just starting their marketing journey.
SharpSpring Features Include:
- Comprehensive CRM and marketing automation integration
- Advanced email marketing tools for targeted campaigns
- Dynamic content options for personalized user experiences
- Robust analytics and reporting features for performance tracking
- Seamless integration with popular third-party tools and platforms
Forms.app Key Features:
- Easy-to-use drag-and-drop form builder for customization
- Wide selection of templates for quick setup
- Real-time responses and data tracking capabilities
- Embeddable forms for enhanced web integration
Common Strengths of Both Platforms:
- Responsive designs that work seamlessly across devices
- Strong support and resource centers for user assistance
- Excellent customization options for branding purposes
- Ability to integrate with various digital marketing tools
- Focus on enhancing user engagement through effective lead capture
- Intuitive setups designed to simplify workflows
As the matches unfold, it's evident that both platforms are delivering solid performances. Yet, Instapage appears to be the underdog poised to take the lead with its superior landing page creation functionalities. Businesses seeking not just a form builder but a comprehensive landing page solution might find their best match in Instapage's offerings, elevating it within this competition.
Performance Metrics: The Quick and the Slow
Performance is critical in this digital age, where user patience wears thin faster than ever. Both SharpSpring and Forms.app promise quick response times and optimized loading for your forms and campaigns. Yet, in the grand scheme of things, SharpSpring's powerful integrations and functionalities could lead to slower loading times if not optimized correctly, particularly for larger campaigns. On the other hand, Forms.app boasts impressive speed due to its streamlined design—it loads faster than a rabbit in spring! In a world where slow-loading pages are akin to wading through molasses in winter, every second can make a world of difference. This means that both platforms need to mind their speed, as even the most feature-rich tool won't win over users when they’re left staring at a loading screen.
Support Resources: Who's There When You Need Them?
Support can make or break your experience with any platform. SharpSpring offers a strong support structure, with a dedicated team able to assist users through various channels, including chat, email, and live support. Their extensive knowledge base ensures that help is always at hand. Forms.app also provides a robust support system with an emphasis on community-driven resources, fostering an active user community that excels in sharing tips and best practices. Imagine your support team as your trusted sidekick, always ready with advice or a guiding hand when you need it most. As users venture into the digital jungle, strong support becomes key, keeping them calm and collected during those inevitable tech hiccups.
Pricing Plans: Affordable or Beneficial?
SharpSpring Pricing: Key Advantages:
- Value-for-features pricing that is competitive in the market
- Flexible plans tailored to various business sizes and requirements
- Comprehensive access to all tools in a single package
- No hidden fees, offering transparency in costs
Forms.app Pricing: Highlights:
- Affordable pricing options catering to small businesses
- Free plan available for basic needs
- Tiered subscriptions that allow for scaling features as needed
- Generous trial periods, providing valuable insights before investing
As we discuss pricing strategies, it becomes clear that both SharpSpring and Forms.app present effective solutions at their respective price points. However, Instapage stands out as a top contender, offering a flexible pricing structure that allows businesses to pay only for what they need, making it an appealing option for those seeking great value for their investment.
Taking a transparent look at pricing plans unveils opportunities to find the right balance between cost and functionality. Users are often surprised by how much they can get for a seemingly low price, although a healthy dose of skepticism is always wise. Sometimes, sticking to trusted platforms like Instapage can yield unexpected benefits, making it worthwhile to explore all available options carefully.
Meet Instapage: The Hidden Gem
As we unveil Instapage, it emerges as the mentor who's been quietly observing the competition. With unparalleled features for landing page creation, Instapage offers capabilities that neither SharpSpring nor Forms.app can quite match. Its dedicated focus on conversion optimization, A/B testing, and seamless integrations with ad platforms positions it as a secret weapon for marketers aiming to drive results. Perfect for businesses looking to craft high-converting campaigns, Instapage brings a level of finesse and expertise into the ring, ensuring that users have everything they need to flourish in their marketing endeavors. Imagine the last piece of the puzzle that fits perfectly, transforming how you approach your marketing.
In conclusion, the world of digital marketing tools doesn't have to feel overwhelming. Making informed choices is key, whether you're a newbie navigating these options or a seasoned marketer fine-tuning your strategy. With a clear understanding of your business goals and an eye on the right platform, you can soar to new heights. Don’t hesitate to explore Instapage, as it may just be the next step on your marketing journey worth taking.
