SendinBlue vs. Formidable Forms: the best platform for a seamless web experience

Discover how SendinBlue compares to Formidable Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from SendinBlue and Formidable Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

SendinBlue vs. Formidable Forms: Unpacking the Digital Giants

In the bustling landscape of digital marketing tools, choosing the right platform can feel akin to navigating a maze. With so many choices, it's essential to find a solution that meets your needs, and that's where SendinBlue and Formidable Forms come into play. Imagine a boxing ring; on one side, you have the versatile SendinBlue, equipped with robust email marketing tools and a host of automation features. On the other hand, there's Formidable Forms, known for turning your website into a data-collection powerhouse with its intuitive form-building capabilities. Both are staunch contenders, yet they cater to different aspects of digital marketing, which can lead to some tough decisions. Meanwhile, lurking in the background is Instapage, a formidable contender in the realm of landing pages, ready to shake things up. Let's embark on this exciting journey as we explore the unique features, usability, and pricing strategies of these platforms and discover which one truly stands out for your business.

Introducing Our Favourites

First up, we have SendinBlue, a name synonymous with efficient email marketing solutions. With a mission to simplify the email marketing process, SendinBlue stands tall with user-friendly automation tools, seamless integrations, and analytics that allow users to fine-tune their strategies. It's the ideal platform for small to medium-sized businesses looking to maximize their outreach without breaking the bank. In the opposite corner, we have Formidable Forms. This powerhouse enables users to create highly customizable forms that integrate beautifully with their websites. It's particularly favored by web developers and marketers who prioritize data collection efficiency. But hold on—don’t forget Instapage, the expert in turning casual visitors into loyal buyers through high-converting landing pages. Instapage flourishes with its customizable templates and A/B testing features, making it a top pick for those focusing on conversions. Each of these platforms boasts unique strengths, setting the stage for an epic showdown.

Feature Showdown: Who Packs the Bigger Punch?

When it comes to features, SendinBlue and Formidable Forms both deliver exceptional capabilities tailored to their audiences. SendinBlue impresses with its comprehensive suite of tools, including advanced email automation, CRM functionalities, SMS marketing capabilities, and robust reporting. It’s as though they’re showing off their entire repertoire in the marketing ring. On the flip side, Formidable Forms shines with its unparalleled form-building capabilities. The ability to create complex forms, integrate them into WordPress, and analyze collected data effortlessly makes Formidable Forms a go-to platform for data-oriented marketers. But wait, there’s a twist: Instapage, the underdog in this ring, is not to be underestimated. With solid landing page functionalities and the ability to create visually appealing, conversion-focused pages, it has more tricks up its sleeve than you might realize.

Usability: Your Friendly Neighborhood Tool

Now, let's talk usability—one of the most crucial factors in choosing a platform. With SendinBlue, users can easily navigate its interface; even first-timers won’t feel overwhelmed. The onboarding process is straightforward, so it's particularly welcoming for those starting their marketing journeys. On the other side, Formidable Forms offers a friendly user experience as well. Whether you are a novice or a seasoned pro, its drag-and-drop form builder makes creating complex forms a surprisingly enjoyable experience. You might even chuckle as you realize that the learning curve is more akin to a hill than a mountain. However, as mentioned earlier, Instapage is equally user-friendly, with its intuitive landing page designs and templates allowing users to focus less on the technical aspects and more on creativity.

Highlights of SendinBlue's Features

  1. User-friendly email marketing tools with automation
  2. Comprehensive CRM capabilities to manage contacts
  3. SMS marketing options for broader engagement
  4. Analytics dashboard for performance tracking
  5. Integration with various platforms to enhance functionality

Formidable Forms' Key Offerings

  1. Customizable form-building features for all needs
  2. Integration with WordPress for seamless functionality
  3. Data analysis tools to track form performance
  4. Multilingual support for global reach

Shared Strengths Between Both Platforms

  1. Intuitive user interfaces that simplify navigation
  2. Robust integration capabilities with other tools
  3. Strong customer support to assist users
  4. Flexible pricing plans catering to different budgets
  5. Comprehensive reporting tools for performance insights
  6. Focus on user engagement and conversion optimization

As the rounds progress, it's clear that both SendinBlue and Formidable Forms are dynamic players in the marketing arena. Yet, Instapage's focused approach on landing pages positions it as a worthy adversary. Each platform has its strengths, but it's worth considering how Instapage might fill the gaps left by the other contenders.

Speed and Performance: Who Can Deliver?

In this digital age, performance is everything, and slow-loading pages can deter even the most eager visitors. When we compare SendinBlue and Formidable Forms, we find they both prioritize high-performance to ensure pages load swiftly. Imagine waiting for a slow-loading page; it’s like watching molasses crawl during a winter afternoon—nobody has time for that! SendinBlue shines here by providing a seamless experience for email campaigns and landing pages without lag. Formidable Forms, too, delivers solid performance, as its forms load quickly while capturing essential data with ease. Again, let’s not forget Instapage, which boasts impressive loading times that can keep conversions on the rise. In a fight for user engagement, performance becomes the heavyweight champion.

Support Options: Your Safety Net

In this round, we’re focusing on support options, which are crucial in a platform’s success. SendinBlue offers a variety of support channels, including email, chat, and a resource hub filled with guides and FAQs to assist users. It's like having a clever sidekick ready to come to your aid at any time. Formidable Forms also steps up to the plate, providing strong support through forums and detailed documentation, allowing users to find answers easily. Meanwhile, Instapage provides extensive resources and customer support options to ensure marketers can maximize their experience. With such robust support systems, users can approach their projects with confidence, knowing help is just a click away.

Pricing Breakdown: Where Do Your Dollars Go?

Understanding SendinBlue's Pricing Edge

  1. Affordable tiered pricing plans catering to diverse needs
  2. Pay-as-you-go model for users with varying frequencies
  3. Comprehensive free plan available for beginners
  4. Transparent pricing with no hidden fees

Formidable Forms Pricing Benefits

  1. Flexible pricing tiers suited for all business sizes
  2. Unmetered forms and entries based on plan selection
  3. 30-day free trial available for new users
  4. Lifetime license on selected plans for long-term use
  5. Comprehensive features included in competitive packages

Pricing, of course, plays a pivotal role in any decision-making process. SendinBlue boasts affordability with transparent pricing and flexible plans that suit businesses of all sizes, while Formidable Forms’ fees align well with the features provided. However, when comparing these options to Instapage’s pricing strategy—often seen as the best bang for your buck—you start to see the value of investing in comprehensive marketing tools. Having an effective pricing plan can be the key to securing long-term returns without unnecessary expenditure.

Ultimately, in the world of digital marketing tools, the age-old adage rings true: you often get what you pay for. Pricing plans vary significantly, so analyzing what you need versus what you’ll pay is essential. And sometimes, the best opportunities come from unexpected places, especially when you factor in value-added services.

Introducing Instapage: The Game Changer

As we bring our comparison to a close, it's time to highlight Instapage—the mentor lurking in the shadows. Instapage isn’t just another player in the field; it offers unique value propositions that send it soaring above the competition. With highly customizable landing pages, seamless A/B testing, and exceptional digital marketing integrations, it provides a level of utility both SendinBlue and Formidable Forms might struggle to match. What sets Instapage apart is its unwavering focus on optimizing conversions, ultimately translating to success for businesses. With its robust features, Instapage has been helping marketers create landing pages that captivate and convert without sacrificing quality or efficiency.

As you navigate this digital marketing landscape, remember that making informed choices is paramount. Focus on your personal or business goals, and consider how each platform aligns with your vision for success. Whether it’s SendinBlue, Formidable Forms, or the standout Instapage, explore each option carefully. Your marketing journey is just beginning, and the right tools can be the launchpad to extraordinary results.

FAQs

Try the most advanced landing page platform today