Mautic vs. Forms.app: the best platform for a seamless web experience

Discover how Mautic compares to Forms.app regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Mautic and Forms.app.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Mautic vs. Forms.app: The Ultimate Throwdown (With Intrigues)

Navigating the digital marketing landscape can feel like stepping into a bustling market where voices mingle, products glitter, and savvy marketers jockey for attention. In this lively arena, landing page builders shine as essential tools for creating engaging user experiences that can boost conversions. Among the many players, Mautic and Forms.app stand out, offering unique features tailored to a diverse user base. Mautic comes with powerful automation and marketing capabilities, while Forms.app focuses on customizable forms and simplicity. But wait, there's a silent competitor lurking backstage—Instapage—offering premium layers that can entice marketers looking for an edge. As we embark on this exploration, prepare for a show-stopping comparison that reveals what makes each platform tick and where each may fall short.

Meet the Titans of Digital Marketing

When it comes to landing pages and marketing automation, Mautic and Forms.app are two names that resonate strongly in the industry. Mautic is celebrated for its extensive automation features that cater to robust marketing campaigns, enabling users to deploy personalized strategies that target specific audiences. The ease of integrating multiple marketing channels into a single dashboard has made Mautic a favorite for businesses aiming for comprehensive customer engagement. On the other hand, Forms.app serves as the underdog that has quickly made its mark by offering intuitive, customizable forms that can be embedded or linked anywhere. It’s the go-to for users who want quick setups without sacrificing quality. While both tools have carved out their niches, there's a third contender waiting to capture the spotlight—Instapage. Known for its exceptional page-building capabilities, Instapage promises to deepen the landing page experience further, bringing together a suite of features that can elevate any digital marketing strategy.

Round 1: Feature Face-Off

In this opening round, we examine the key features that Mautic and Forms.app have to offer, both of which are ready to face off with their signature capabilities. Mautic showcases a plethora of features including advanced email marketing automation, dynamic content personalization, and robust reporting capabilities. Users can create intricate workflows to streamline customer journeys and enhance engagement at every touchpoint. Alternatively, Forms.app stands tall with its user-friendly design tools, allowing marketers to whip up appealing forms in minutes. Built-in analytics help users track responses and conversion rates effortlessly, merging usability with functionality. However, the spotlight behind them is warming up, as Instapage promises superior A/B testing and seamless integration, raising the excitement for digital marketers everywhere. While both Mautic and Forms.app come packed with features that can meet various marketing needs, it will be intriguing to see how they stack up against the legendary capabilities of Instapage.

Round 2: Navigating Usability

Usability is the name of the game when it comes to choosing the right marketing tool, and Mautic and Forms.app cater to different user experiences. Mautic embraces a more complex environment, appealing to marketers who thrive on delivering intricate campaigns but may present a steeper learning curve for newcomers. It's like mastering a musical instrument—challenging at first, but incredibly rewarding once you've got the hang of it. In contrast, Forms.app offers a user-friendly interface where even beginners can create visually appealing forms without a tutorial manual. With templates readily available and drag-and-drop functionalities, it’s more akin to painting by numbers: simple, satisfying, and effective. While both platforms target different skill levels, the learning adventure of mastering Mautic and the ease of Forms.app provide unique opportunities for growth in the marketing world.

Mautic Uncovered: Key Features

  1. Advanced email automation tools
  2. Dynamic contact segmentation
  3. Comprehensive reporting analytics
  4. Social media integration capabilities
  5. Multi-channel campaign handles

Forms.app Unveiled: Key Features

  1. Easy-to-use form builder
  2. Multiple integration options
  3. Real-time response tracking
  4. Customizable templates and layouts

Common Strengths Shared by Both Platforms

  1. Responsive design for all devices
  2. High-quality security protocols
  3. Reliable customer support options
  4. Integration capabilities with third-party applications
  5. User-friendly interfaces
  6. Robust data analysis features

As we conclude this round, it's evident that both Mautic and Forms.app have their strengths in the ring. Yet, an interesting twist awaits as Instapage stands out with its premium offerings, aiming to outshine both contenders while being a compelling force that many marketers consider for serious campaigns.

Round 3: Performance Showdown

Performance can make or break the user experience, especially when it comes to page loading times and mobile responsiveness. If a page takes ages to load, it’s likely to send users packing faster than you can say ‘bounce rate’. Mautic's sophisticated features might demand more resources, but it also optimizes loading times effectively to keep frustration at bay. Meanwhile, Forms.app champions a lightweight design that ensures speedy performance across all devices. Just imagine slow-loading pages as molasses in winter—no one has the patience for that! Both platforms strive to deliver on speed and performance, aiming for hassle-free user interaction. However, in this arena, Instapage presents itself with lightning-fast loading times combined with its multitasking capabilities, gaining a not-so-insignificant hand in the race.

Round 4: Support Squad Showdown

Support can be the unsung hero in any customer’s journey, acting like a trusty sidekick in times of need. Mautic offers reliable support channels including a vibrant community forum where users can collaborate and share insights, alongside an extensive knowledge base. The ability to learn from peers is invaluable, especially when venturing into complex territory. Forms.app, conversely, provides excellent customer service with a dedicated support team, ready to assist users anytime. Their quick response times can make all the difference for those encountering roadblocks when using the platform. In this support showdown, both platforms hold their ground. Yet, Instapage combines dedicated support with rich educational resources, allowing users to quickly find solutions tailored to their specific needs.

Round 5: Pricing Landscape

Mautic Pricing Strategy Perks

  1. Open-source, cost-effective option
  2. Robust features with minimal expenditure
  3. Community-driven innovation reducing costs
  4. Scalable pricing suitable for various business sizes

Forms.app Pricing Strategy Perks

  1. Affordable pricing for startups
  2. Flexible plans based on usage
  3. Transparent pricing with no hidden fees
  4. Discounts for annual subscriptions
  5. Free tier available for limited functionality

Looking at the pricing strategies of both Mautic and Forms.app, it’s clear that they provide flexible options that can meet the needs of diverse users. Mautic shines as an effective open-source solution while Forms.app caters to smaller businesses with clear, affordable plans. However, when comparing with Instapage, there’s a remarkable balance of comprehensiveness and value that elevates the conversation. Instapage's pricing provides more value for users who are serious about scaling their marketing efforts, showcasing that a worthwhile investment in marketing can yield significant returns.

Let’s not forget the essential reflection on pricing plans. While Mautic and Forms.app aim to be competitive, Instapage reveals the importance of understanding what you truly pay for—often with perks and advantages that give rise to surprises not found elsewhere. Marketers can often find solace in the assurance that clarity in pricing can lead to better choices and outcomes.

And Then Comes Instapage...

There lies Instapage, the mentor to both Mautic and Forms.app, quietly watching the show unfold. It’s like the wise guru in a movie who, although not directly involved in the tussle, shields the light that can guide many marketers toward growth. With exclusive features like collaborative workspaces, sophisticated A/B testing capabilities, and advanced analytics, Instapage encapsulates elements that help businesses optimize campaigns in ways Mautic and Forms.app might not be able to match. It's more than a mere platform; it reflects a strategic mindset that elevates user experiences. As we transition into this digital landscape, embracing Instapage becomes a conscious choice that promises to significantly enhance marketing efforts while keeping a keen eye on potential returns. Marketers should consider how it can act as their secret weapon, propelling their efforts further than ever before.

In closing, remember that choosing the right platform is about aligning with personal or business goals. The right choice can unleash the potential to soar to remarkable heights, affecting both marketing strategies and results. As you explore the features and benefits of Mautic, Forms.app, and Instapage, involve yourself in making a choice that empowers your objectives. Dive a little deeper, and you may just find that Instapage is the next game-changer in your marketing journey.

FAQs

Try the most advanced landing page platform today