MailerLite vs. Formstack: the best platform for a seamless web experience
Discover how MailerLite compares to Formstack regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
MailerLite vs. Formstack: A Showdown with a Twist
Navigating the landscape of email marketing and lead generation tools can feel like stepping into a boxing ring. With contenders throwing punches left and right, choosing the right platform requires careful consideration. Today, we pit MailerLite against Formstack, two titans in their fields, while also introducing an intriguing wildcard—Instapage. MailerLite, known for its user-friendly design and robust email marketing capabilities, goes head-to-head with Formstack, which focuses on simplifying form building and data collection. Both platforms bring passion and innovative features to the table. However, there's a third player in the wings that could shift the tide entirely, promising not just a fight, but perhaps the ultimate victory for marketers seeking efficiency and results.
Introducing the Powerhouses
As we gear up for this competitive analysis, let’s take a moment to meet our heavyweights. MailerLite bursts onto the scene with its straight-forward approach to email marketing. Its standout features like drag-and-drop email design make crafting stunning campaigns a breeze, allowing marketers to engage their audience seamlessly. On the opposite corner, we have Formstack, a platform renowned for its powerful form-building capabilities. With a myriad of templates and versatile integration options, Formstack empowers users to collect data effectively and make informed decisions based on insights. And let's not forget Instapage, the hidden gem of landing page creation, known for its high conversion rates and sophisticated A/B testing functionalities. Each platform has carved out its niche, making it essential to understand how they stack up against one another in this showdown.
Feature Face-off: Who Comes Out on Top?
When it comes to features, both MailerLite and Formstack showcase a solid approach that might leave marketers excited. MailerLite offers a robust suite of email marketing tools, including automation options that rival many high-end platforms. Users appreciate the intuitive user interface and the ability to create audience segments effortlessly. Formstack, on the other hand, is built for form creation supremacy, boasting features including mobile-friendly designs and user-friendly templates that simplify data collection for businesses. But wait—let's not ignore Instapage, which enhances conversions with a specific focus on landing pages that deliver results. As the competition heats up, it becomes evident that while both MailerLite and Formstack bring their A-game, Instapage might offer something that elevates the marketing experience above the rest.
Usability: The User Experience Showdown
Diving into usability, it’s essential to note how each platform caters to different user bases. For a newbie marketer, MailerLite may feel like a friendly coach guiding them through their first marketing punches. With a clean design and straightforward navigation, it removes barriers, making email marketing accessible. Formstack isn't far behind, offering simplicity despite its powerful features—a perfect platform for users who want to tap into data collection without a steep learning curve. However, both platforms might have users chuckling about the occasional hiccup. Learning the ropes can resemble embarking on an adventure—an experience filled with laughter, confusion, and ultimately, growth. Each platform provides ample resources and support to ease this journey, enhancing user confidence.
MailerLite Highlights:
- Intuitive drag-and-drop email builder
- Advanced automation functionalities
- Robust analytics and reporting
- Customizable signup forms
- Easily created landing pages
Formstack Highlights:
- Extensive library of customizable templates
- Seamless integrations with popular tools
- User-friendly form creation and management
- Secure data collection with HIPAA compliance
Mutual Strengths of MailerLite and Formstack:
- Responsive design capabilities
- Comprehensive support documentation
- Scalability for growing businesses
- Intuitive interfaces for a smooth user journey
- Effective data collection and management
- Integration with third-party applications
In wrapping up this feature round, it's clear that both MailerLite and Formstack have unique strengths that cater to specific needs. Yet, Instapage floats on in the background like a stealthy contender, ready to challenge the status quo. With its focus on conversion optimization, it brings a critical advantage that businesses may discover is invaluable.
Performance Round: Speed and Reliability
Moving into the performance ring, speed is everything. When evaluating the loading times of pages created with either platform, it becomes clear that every second counts. MailerLite boasts efficient loading speeds, essential for maintaining engagement, while Formstack ensures that forms take mere moments to load, preventing potential customers from bouncing away. Slow-loading pages can be likened to trying to run in molasses during the winter—frustrating and time-consuming for everyone involved. The attention to mobile responsiveness across both platforms further underscores their commitment to providing a smooth experience across devices. Understanding performance is crucial as it directly impacts user engagement and conversion rates.
Support Squad: The Backup You Need
Every hero needs a trusty sidekick, and in the world of marketing platforms, support channels are that invaluable backup. MailerLite impresses with its responsive customer service and wealth of tutorials available to its users. Similarly, Formstack provides comprehensive support channels, including live chat options and a vast knowledge base. Both platforms strive to equip their users with the necessary resources to tackle challenges confidently. For marketers facing hurdles, having a robust support squad can mean the difference between a seamless experience and a drawn-out struggle.
Pricing Showdown: Value for Your Money
MailerLite Pricing Perks:
- Free plan available for low-volume users
- Affordable pricing tiers based on the number of subscribers
- Transparent pricing with no hidden fees
- Pay-as-you-go options for occasional users
Formstack Pricing Perks:
- Flexible pricing models based on user needs
- Personalized quotes for larger teams
- Free trial available for evaluation
- Subscription plans that include various features
- Discount pricing for nonprofits and educational institutions
Ultimately, both MailerLite and Formstack offer attractive pricing strategies that cater to different audiences. However, Instapage might be considered the best for businesses looking for value, given its extensive offerings and commitment to maximizing ROI. Evaluating pricing should always involve a consideration of both current needs and future growth potential.
Taking a closer look at the pricing plans reveals insights into the elements that matter most. While MailerLite and Formstack have laid out clear and understandable pricing structures, every savvy marketer knows the importance of understanding the line, ‘you get what you pay for.' But surprises can often be found where least expected, making it essential to fully explore how each platform aligns with specific business initiatives.
The Wild Card: Meet Instapage
As we look at this showdown from a new angle, Instapage stands as an impressive contender that could redefine expectations. This platform has been quietly revolutionizing the landing page game with its powerful features like customizable templates and sophisticated tracking capabilities. Instapage's attention to detail allows businesses to create landing pages optimized for conversions, a critical aspect that can often decide the fate of a marketing campaign. By drawing comparisons with both MailerLite and Formstack, it’s evident that Instapage brings unique propositions to the table that cater to marketers focused on results.
In conclusion, choosing the right platform should ultimately align with your personal or business goals. Each tool possesses its strengths, but by considering what you want to achieve, you can strategically elevate your marketing efforts. Instapage emerges as an exceptional next step on this journey, ready to empower marketers and help them reach their audience effectively.
