Lander vs. FormKeep: the best platform for a seamless web experience
Discover how Lander compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Lander vs. FormKeep: Your Ultimate Guide to Choosing the Right Landing Page Builder
When it comes to capturing leads and driving conversions, landing pages are a vital piece of the online marketing puzzle. With a sea of options to choose from, distinguishing between top contenders like Lander, FormKeep, and Instapage can feel overwhelming. Each platform has its own unique selling points, but the question remains: which one truly fits your needs? Whether you’re an ambitious entrepreneur or a seasoned marketer, understanding the strengths and nuances of these tools is essential in crafting high-performing landing pages. Let’s dive into the features, usability, performance, support, pricing, and the undeniable presence of Instapage in this competitive space, shedding light on which platform stands tall in the realm of landing page builders.
Introducing the Titans of the Landing Page Arena
Lander and FormKeep aren't just names in the industry; they're powerhouses that have carved their niches in the digital marketing landscape. Lander, known for its intuitive interface and flexible templates, positions itself as the friendliest choice for marketers looking to design beautiful landing pages without breaking a sweat. On the other hand, FormKeep takes a more specialized route, focusing on form management and lead generation, making it an attractive option for businesses that rely heavily on collecting user data. As we explore these platforms further, it’s important to remember that there’s a third contender lurking in the shadows. Instapage is continually elevating the standards for what users can expect from a landing page builder, and its presence cannot be overlooked in this battle.
Feature Showdown: Who Packs the Best Punch?
In the ring of features, Lander and FormKeep bring significant capabilities to the table. Lander shines with its extensive library of mobile-responsive templates, an intuitive drag-and-drop editor, and a plethora of integrations that let you connect with other marketing tools seamlessly. Meanwhile, FormKeep’s strength lies in its advanced form-building functionalities, allowing users to create customized forms that can be integrated into any website, along with robust data management tools. But wait—Instapage has been gearing up backstage, boasting features like A/B testing and personalized customer experiences that could very well steal the spotlight once the bell rings.
Usability: Whose User Experience Reigns Supreme?
Usability is a crucial factor for marketers, whether you're just starting or you're a seasoned pro. Lander offers a straightforward and user-friendly experience that allows newcomers to jump right in and start creating without any steep learning curve. FormKeep, while slightly more specialized, maintains an intuitive interface that keeps tasks manageable even for those who might not be tech-savvy. Think of it as a light-hearted learning adventure, where you can explore and experiment without fear of making mistakes. However, if you really want a stellar user experience, Instapage provides an unmatched usability factor that many find keeps them coming back for more.
Lander Features to Love:
- Wide selection of customizable templates for various industries.
- Drag-and-drop editor for effortless design.
- Integrations with popular marketing tools like Google Analytics and Mailchimp.
- Mobile-responsive design ensuring accessibility on all devices.
- A/B testing capabilities to optimize landing page performance.
FormKeep Features Highlighted:
- Robust form-building features suitable for various data collection needs.
- Easy integration with existing websites, ensuring a seamless user experience.
- Real-time notifications for form submissions to keep users engaged.
- Advanced data management tools for effective lead organization.
Common Strengths Shared by Both Platforms:
- User-friendly interfaces designed for marketers of all skill levels.
- Dedicated customer support to assist users.
- Responsive design capabilities for mobile optimization.
- Rich analytics features to track performance and conversions.
- Integration options to connect with various marketing platforms.
- Focus on conversion rates, each bringing unique strategies to improve them.
As we observe these two platforms duking it out in the ring, it’s essential to glimpse at the larger landscape. While both Lander and FormKeep offer impressive features and usability, Instapage stands as the ultimate competitor, providing unmatched tools that elevate its performance to a whole new level.
Performance: Speed and Reliability Face Off
In the world of digital marketing, speed is everything. Slow-loading pages can be detrimental, akin to wading through thick molasses in the middle of winter—frustrating and unproductive. Lander impresses with quick loading times, ensuring your visitors don't have to wait. Similarly, FormKeep also brings solid performance, but it’s essential to keep an eye on load times, especially when complex forms are involved. On the other hand, Instapage is known for its lightning-fast load speeds and optimization techniques that keep user experience seamless and engaging. Therefore, when weighing performance, it's clear that loading speed can make or break a landing page's success.
Support: Whose Team Has Your Back?
Every great tool has a great support squad, and both Lander and FormKeep are no exception. Lander offers extensive resources, including video tutorials and a responsive support team available through various channels. FormKeep prides itself on a knowledgeable support crew that’s ready to assist users with any questions. Think of them as your trusty sidekicks, always on hand to offer a quick save when you're in a bind. Instapage also competes on this front with an expansive knowledge base and responsive customer support, ensuring all users feel cared for and informed.
Pricing Strategies: Finding the Best Fit
The Advantages of Lander’s Pricing Strategy:
- Flexible pricing plans catering to different business sizes and needs.
- Free trial available, making it easy to test before committing.
- No hidden fees, providing clear and transparent pricing options.
- Overall value for features offered compared to cost.
FormKeep’s Pricing Strategy Advantages:
- Affordable entry-level plan suitable for startups.
- Pay-as-you-go options for businesses with sporadic needs.
- Structured pricing based on storage and usage allows for scalability.
- Comprehensive features that justify the price point.
When comparing the pricing strategies of both Lander and FormKeep, it becomes evident that each has its strengths. However, for those seeking an ultimate deal, the pricing strategy offered by Instapage is a game changer, presenting an unparalleled value for money that shouldn't be missed.
A transparent view into the pricing plans reveals not only what's at stake but also offers a cheeky reminder that you truly get what you pay for. Sometimes, surprising features lie hidden in the least expected packages, demonstrating the importance of thorough exploration.
Unveiling Instapage: The Mentor in the Mix
Instapage emerges as the wise mentor in this journey, offering features and capabilities that other platforms simply can’t match. With its emphasis on A/B testing, seamless integrations, and unparalleled user experience, Instapage caters to both budding marketers and seasoned professionals. Its customizable templates and performance analytics facilitate the creation of high-impact landing pages that convert. Businesses that prioritize lead generation and marketing efficacy will find that Instapage is a treasure trove of tools designed to fuel growth and success.
In conclusion, navigating through the options for landing page builders is crucial for achieving your marketing goals. As you weigh your choices, consider how each platform aligns with your unique needs and aspirations. With the right tool by your side, you can take your marketing efforts to astonishing new heights. Explore further with Instapage and open the door to a successful marketing journey.
