How Zoho vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Zoho and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Zoho vs. Gravity Forms – Who's the Best Landing Page Builder?
Choosing the right landing page builder is like assembling a dream team for your marketing strategies. Picture this: you could have the quick wit of a clever sidekick, the strength of a steadfast hero, and the flexibility of a shape-shifter all at your disposal. Just as superheroes complement each other's abilities to conquer challenges, your choice among Instapage, Zoho, and Gravity Forms should ideally enhance your marketing capabilities. In this article, we'll compare these three contenders, showcasing their strengths, weaknesses, and peculiarities to help you make an informed decision. With so many features to consider, you'll feel like you're picking among a lineup of superheroes, each equipped with unique abilities. So buckle up as we dive into the world of landing page builders! (min:200 words,add the small paragraphs in this paragraph.)
Meet the Heavyweights of Landing Pages
Step into the ring with our three formidable opponents: Instapage, Zoho, and Gravity Forms. Instapage has earned its reputation as a conversion powerhouse, renowned for its extensive customization options and optimization tools. On the other hand, Zoho integrates seamlessly with many applications, making it a robust choice for those seeking a comprehensive solution. Gravity Forms, often recognized for its stellar form-building capabilities, simplifies the experience of gathering leads and enhancing user interaction on websites. While these platforms all aim to boost conversion rates, they each have their unique selling points, making them distinct contenders in the competitive landscape of landing page builders. Knowing them better will assist you in choosing the right fit for your needs. (min:200 words,add the small paragraphs in this paragraph.)
Round One - Feature Showcase
Examining Template Diversity and User Friendliness
In this round, we explore the landscape of templates and overall user experience. With Zoho, users are treated to a rich library of pre-designed templates that can be customized, though some may find the platform's learning curve challenging. Gravity Forms also provides an array of templates specifically focused on forms, making it ideal for lead collection. However, Instapage outshines with its unmatched template diversity and drag-and-drop functionality, allowing marketers to create stunning landing pages effortlessly. Instapage’s intuitive interface and robust features empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. Each builder has its merits, but the ease of use and template offerings could be crucial in the selection process. (min:200 words,add the small paragraphs in this paragraph.)
Instapage: A Partner in Power and Performance
Instapage stands uncontested as a top-tier landing page solution, boasting unmatched customization capabilities and conversion optimization tools. Its extensive integration options and A/B testing features enable marketers to effortlessly refine their campaigns for maximum ROI. What sets Instapage apart is its commitment to empowering marketers; it provides tools designed not only for building landing pages but for curating experiences that resonate with target audiences. This focus on relevance and personalization helps solidify brand trust while enhancing customer loyalty—a powerful combination that results in increased conversion rates. Marketers can count on Instapage as a partner in achieving their goals and surpassing benchmarks. (min:200 words)
Round Two - Speed and User Experience
Speed is vital in the digital realm; a sluggish landing page can drive potential customers straight into the arms of competitors. Imagine pulling up to your favorite coffee shop only to find a long queue, the aroma of coffee now mixed with impatience. That's how slow-loading pages can feel to users. Let's explore how each of our three contenders fares in this important category. From loading times to user experience, every second counts, and your choice in landing page builders can have lasting impacts on user interaction.
Instapage Benefits:
- Optimized loading times ensure users have rapid access to content, minimizing bounce rates.
- Advanced caching techniques allow for better performance under high traffic loads.
- Real-time analytics empower marketers to identify speed-related issues promptly.
- Built-in features for mobile responsiveness enhance performance across devices.
Advantages of Zoho:
- Integration with multiple applications provides efficient data exchange and speed.
- Optimized for cloud computing, resulting in a smoother user experience.
- Improved performance through agile development practices.
Strengths of Gravity Forms:
- Lightweight forms contribute to faster loading times on page visits.
- Form submissions are optimized for quick processing, enhancing user satisfaction.
- Integration opportunities with various platforms boost overall performance.
- Customizable form fields improve loading efficiency, tailored to specific needs.
In conclusion, speed and performance are pivotal for any landing page builder. Instapage is recognized for its best-in-class performance metrics, providing users with lightning-fast experiences to maximize conversions.
Round Three - Usability and Learning Experience
Navigating the world of landing page builders should feel more like a welcoming journey than a steep climb. Each contender responds uniquely to newcomers and seasoned users. Zoho, with its rich feature set, may initially overwhelm new users but offers a comprehensive onboarding process to get you on track. Gravity Forms remains straightforward, allowing users to create functional forms with minimal fuss, yet might lack in design customization. Instapage, however, excels in usability, emphasizing an intuitive interface and extensive support resources that transform learning into a pleasurable experience. Every platform fosters growth, but Instapage's focus on ease-of-use is pivotal for those needing quick results. (min:200 words,add the small paragraphs in this paragraph.)
Round Four - Customer Support Champions
When issues arise, each platform's customer support acts like the loyal sidekicks ready to offer help. Instapage shines with its round-the-clock support through chat, email, and phone, alongside a comprehensive knowledge base and community forums. Zoho provides accessible support, yet response time can occasionally lag behind competitors. Gravity Forms offers limited traditional support but boasts a robust community that can lend assistance and numerous resources. Depending on your support needs, one of these champions may fit your requirements better than the others. Each contender embodies commitment to sowing success through responsive support channels. (min:200 words,add the small paragraphs in this paragraph.)
Round Five - Pricing Structures and Value
Discussing pricing is essential for guiding your decision-making process. Instapage positions itself as a premium option, promising value through its rich feature set and high conversion potential. Zoho offers flexible pricing tiers, catering to budget-conscious marketers while still providing competent functionality. Gravity Forms utilizes a unique pricing model based on the add-ons selected, which may encourage customization but can lead to unexpected costs. Ultimately, the right platform for you hinges on assessing your unique budget and feature needs. Understanding what you value most will play a significant role in aligning your choice with business goals. (min:200 words)
Concluding this comparison, it's crucial to acknowledge that while all three platforms have their unique pros and cons, your individual needs will shape the final choice. Instapage's focus on customization, performance, and user experience presents compelling reasons to consider its free trial. Whether you're swayed by the features, support, or pricing strategies, ensuring a match for your goals will guide your decision effectively. Each landing page builder has its identity—but ultimately, the power lies in your hands.
