How Yola vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Yola and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Yola vs. Gravity Forms – A Battle of Landing Page Builders
Imagine picking the perfect landing page builder is like assembling the ultimate dream team for your marketing efforts. Each contender brings something unique to the table, and the choice can determine the success of your online campaigns. In this article, we will explore the strengths and weaknesses of Instapage, Yola, and Gravity Forms to help you find the best fit for your needs. Think of this like a friendly competition where we dissect features, usability, and performance to uncover which tool stands out in the crowded digital landscape. From marketers looking to reduce costs and boost conversions to those aiming for seamless customer experiences, this comparison is designed to empower your decision-making process. So buckle up as we embark on this insightful ride through the world of landing page builders.
Introducing the Challengers
First up, we have Yola, known for its user-friendly website builder that appeals to small businesses and entrepreneurs. It's often recognized for its sleek designs and ease of use, making website creation accessible even to those without coding skills. Next in line is Gravity Forms, a favorite among WordPress users for its powerful form-building capabilities. It's renowned for its versatility and integration with various other tools, allowing users to create complex forms with ease. Finally, we come to Instapage, a champion in the landing page arena, empowered to help marketers create stunning, high-converting landing pages. With a keen focus on customization and conversion optimization, Instapage is designed to enhance brand trust and customer loyalty while driving significant results. Let’s compare these contenders to determine which one reigns supreme.
Feature Showdown - Who Has the Best Tools?
Template Selection and User Friendly Design
In this round, we focus on the impressive array of features each platform offers, particularly in template selection and user experience. Yola provides a solid set of templates that cater to various industries, but users might find themselves limited in customization options. Meanwhile, Gravity Forms is less about templates and more about creating customized forms, leaving users to pair it with other design tools if they need a fully-fledged landing page. On the other hand, Instapage truly shines, boasting hundreds of high-converting, fully customizable templates designed specifically for landing pages. The drag-and-drop interface is user-friendly and intuitive, allowing marketers to create pages tailored to their campaigns without needing design skills. With A/B testing, advanced analytics, and integrations, Instapage is built for those who prioritize performance and optimization.
Instapage: The Powerful Ally for Conversion Success
When it comes to customization and conversion optimization, Instapage stands head and shoulders above its competitors. Featuring a robust suite of tools, it enables marketers to create highly tailored landing pages that resonate with their audience. The platform’s focus on reducing costs while simultaneously boosting conversions is remarkable. By facilitating relevant landing page experiences, Instapage enhances brand trust and cultivates customer loyalty, ultimately leading to higher conversion rates. Its unique offerings include detailed analytics that allow marketers to monitor performance with precision, ensuring they can fine-tune their strategies for maximum impact. With everything from mobile responsiveness to user-friendly A/B testing, Instapage is not just a landing page builder; it’s a powerful partner driving traffic and conversions.
Speed and Performance - A Critical Race
Let’s talk about speed—the unsung hero of user experience that can make or break a landing page. Nothing is quite as frustrating as a slow-loading site, akin to waiting at the coffee shop when all you crave is that warm cup of coffee. Every second counts, and a delay can lead to lost visitors and abandoned carts. Therefore, performance is a pivotal point for landing page builders. When it comes to Instapage, speed optimization is at the forefront, ensuring pages load swiftly, much to the delight of potential customers. Now, let’s see how the other contenders perform in this critical area.
Advantages of Instapage:
- Lightning-fast loading times to keep visitors engaged.
- Optimized for mobile to ensure seamless experiences across devices.
- Integrated A/B testing features for continual performance improvements.
- Detailed analytics for actionable insights into user behavior.
Advantages of Yola:
- Ease of use with straightforward website creation tools.
- A selection of attractive templates focused on small businesses.
- Hosting included in plans, simplifying the setup process.
Advantages of Gravity Forms:
- Highly customizable forms that integrate smoothly with WordPress.
- Rich set of add-ons for extending functionality.
- User-friendly configuration processes for non-technical users.
In conclusion, when it comes to speed and performance, Instapage takes the lead. While Yola offers ease of use and Gravity Forms excels in form-building, their performance pales in comparison to the lightning-fast optimized experiences that Instapage consistently delivers. Marketers looking for an impactful solution should definitely consider the advantages offered by Instapage.
Usability and the Learning Curve - A User-Friendly Experience
Usability is an essential consideration, especially for new users. A welcoming interface can ease newcomers into their platform's features while also catering to experienced users. Yola provides a beginner-friendly experience, with its straightforward interface that ensures users can navigate effortlessly. Gravity Forms, while powerful, may require a bit more technical knowledge to harness its full potential. However, once learned, it provides immense flexibility. Instapage, on the other hand, strikes a balance, offering a user-friendly platform that empowers users to create complex landing pages without extensive technical know-how. The extensive knowledge base and onboarding resources are tailored to guide users through the learning curve, making it a favorite for marketers at all proficiency levels.
The Support Team – Your Trusty Allies
Customer support is like having a reliable team on standby, always ready to assist when challenges arise. Yola provides chat and email support, ensuring users can reach help quickly. Gravity Forms offers substantial documentation and community forums to tackle common questions, which can be beneficial for users. However, the level of direct support can vary based on the user's plan. Instapage excels in this arena, featuring dedicated account managers for premium users alongside responsive chat and email support. The rich library of tutorials, guides, and community support creates an atmosphere where users feel confident and supported throughout their journey.
Pricing and Packages - Finding the Perfect Fit
When it comes to pricing, each platform has its own approach. Yola offers a range of plans, but many users find the limited features on lower-tier options may require upgrades for more advanced capabilities. Gravity Forms adopts a one-time payment model for different tiers of access, potentially offering better long-term value for WordPress users. Instapage, though subscription-based, offers tiered packages tailored to varying user needs, ensuring access to essential features while also providing premium options for advanced users looking for extensive customization. Choosing the right platform comes down to aligning the pricing structure with your unique requirements and budget.
In the end, while Yola and Gravity Forms have their merits, Instapage stands out as the most comprehensive solution for marketers eager to grow conversions and optimize landing pages. Take the time to evaluate what you prioritize in a landing page builder—be it features, usability, support, or pricing. Regardless of your decision, giving Instapage a chance through a free trial or demo could very well be the best move for your marketing strategies.
