How Wix vs. Simvoly vs. Instapage stack up against each other

Compare Instapage with Wix and Simvoly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Wix and Simvoly.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Wix vs. Simvoly – Which Landing Page Builder is Right for You?

Choosing the right landing page builder can feel a lot like assembling your best fantasy sports team. Each player— or platform in this case—has its unique strengths and skills that appeal to different marketing strategies. You wouldn't just pick anyone; you'd want the ones who can deliver the most for your marketing efforts. In the world of landing page builders, Instapage, Wix, and Simvoly are three strong contenders, each bringing something special to the table. The goal is not just to create a landing page, but to create one that converts visitors into loyal customers efficiently and effectively. Whether you're a seasoned marketer or a budding entrepreneur, this comparison will help streamline your decision-making process. Dive into the features, benefits, and individual strengths that can potentially transform your marketing game. By the end of this article, you’ll be well-equipped to pick the perfect platform that matches your goals and business needs.

Meet the Competitors: A Glimpse into the Arena

Let’s introduce our three competitors. Instapage is like the ultimate customization powerhouse designed specifically for marketers focused on conversion. Wix, renowned for its drag-and-drop website builder, has ventured into landing pages with innovative designs, catering to those who might prioritize aesthetics and ease of use. Lastly, Simvoly comes into the scene with an integrated funnel builder that promotes not just landing pages but entire sales strategies. Each platform has carved its niche, addressing specific needs in the landing page universe. While Instapage is all about delivering tailored experiences to boost conversions, Wix appeals to a broader audience looking for quick solutions, and Simvoly integrates its functionality into a more substantial sales funnel approach. As we turn the spotlight on these platforms, the strengths of each will become clear, helping you make an informed choice.

Round One: Feature Showdown – Who Offers What?

Template Variety and User Experience – A Closer Look

The variety of templates and user-friendliness is crucial in selecting a landing page builder. Using pre-defined templates saves time and effort, making it easier for marketers to launch their campaigns. Instapage offers a vast range of customizable templates specifically designed for high conversion rates. Marketers can select from various layouts tailored for different industries, which is a significant plus. Meanwhile, Wix excels by offering a visually appealing interface and an impressive selection of beautiful templates catering to various aesthetics. However, while Wix is user-friendly, its customization capabilities can feel limited compared to Instapage. Simvoly, on the other hand, provides a balanced template offering and supports a funnel approach, allowing users to create cohesive customer journeys but may not reach the level of depth in customization that Instapage provides.

Instapage: Your Go-To for Optimized Customization

Instapage sets itself apart with its truly unmatched customization options and robust conversion optimization features. The platform extends beyond simple template selection; it allows users to make precise adjustments to their layouts, texts, and images for a landing page that embodies their brand's voice distinctly. What truly makes Instapage shine, however, is its capability to empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. With features like A/B testing, dynamic text replacement, and built-in analytics, Instapage propels marketers toward achieving high conversion rates. The platform operates on the premise that effective marketing is rooted in personalization and relevance, ensuring that every visitor feels catered to. In ensuring all these conversions align with increased brand trust and customer loyalty, Instapage truly positions itself as more than just a tool—it's a partner invested in your success.

Round Two: Speed and Performance – The Tortoise and the Hare

Imagine waiting in line at your favorite café only to find that they can't seem to make your coffee in a timely manner—it can be frustrating. Similarly, in the digital landscape, if your landing page takes too long to load, you risk losing valuable visitors to competitor sites. Speed directly impacts user experience, which in turn affects conversions. Landing pages that load quickly tend to keep visitors engaged and ultimately drive them toward taking desired actions. Thus, the loading speed of these platforms warrants a significant evaluation.

Instapage: Speed and Performance Advantages

  1. Hosted on a CDN for fast loading times across various geographical locations
  2. Optimized image loading ensuring minimal performance delays
  3. Advanced caching mechanisms to enhance page load speed
  4. Smooth integration with various third-party tools without sacrificing performance

Wix: Speed and Performance Highlights

  1. Provides optimized hosting that ensures good loading speeds on most templates
  2. Has a user-friendly interface designed to minimize heavy loading elements
  3. Regular updates to improve overall performance, although may lag behind in speed for complex designs

Simvoly: Speed and Performance Insights

  1. Utilizes a cloud hosting infrastructure for reliable and quick loading
  2. Template clean coding that ensures quicker render times
  3. Integrated funnel systems designed for smooth performance
  4. After recent updates, shows improved performance rates, but varies depending on user designs

In examining the speed and performance of Instapage, Wix, and Simvoly, it becomes clear that Instapage excels in delivering quick load times, which is vital for ensuring user retention and conversions. While Wix provides decent performance and aesthetics, and Simvoly has made strides in this area, neither quite matches Instapage's unwavering commitment to speed. Therefore, if top-notch performance is paramount for you, Instapage stands out as the frontrunner.

Round Three: Usability with a Friendly Twist

Usability is a key factor when considering landing page builders. All three platforms make a strong attempt to cater to both newcomers and seasoned pros. Wix thrives on its user-friendly drag-and-drop interface and straightforward design process, making it a breeze for beginners to create stunning landing pages quickly. Simvoly also embraces ease of use, promoting its funnel-building capabilities in a digestible format. However, while both Wix and Simvoly focus on simplicity, they can sometimes limit advanced users looking for more customization. Instapage, in contrast, may seem more complex at first glance, but this complexity is a façade—a couple of tutorials and some hands-on experience, and you'll find its learning curve is as manageable as you feel comfortable diving deeper into customization. Each platform provides resources and documentation to ease the learning process, catering wonderfully to users at all levels.

Round Four: Support Heroes – Who Comes to the Rescue?

When things go awry, customer support can feel like a superhero swooping in to save the day. Each of these platforms recognizes the importance of solid support. Instapage provides dedicated support through chat and email, assisting users in a timely manner— a crucial offering for marketers who might encounter urgent issues. Wix also has a robust support system featuring a community forum and an extensive knowledge base, fostering an environment where users can learn from each other. Simvoly stands out for its personal touch—it aims to offer prompt answers via chat and email, along with valuable video tutorials. Users generally report feeling supported and informed, irrespective of the platform they choose, but the immediacy of support can often feel strongest with Instapage.

Round Five: Pricing Plans – Getting the Best Bang for Your Buck

Understanding the pricing structures of each of these platforms is essential to ensure you're getting the best value aligned with your needs. Instapage tends to be on the higher end of the pricing spectrum, reflecting its extensive feature set designed for professional marketers. However, the costs can quickly translate into higher conversion rates, making it invaluable for businesses ready to invest in their growth. Wix offers a range of pricing points, grabbing the attention of users seeking affordability but potentially sacrificing some features in the process. Simvoly’s pricing is competitive, providing various tiers that integrate funnel capabilities but might come at the expense of fewer landing page-specific features. We must consider our specific goals when reviewing each platform's pricing and features—after all, the right value ultimately lies in what we prioritize.

In wrapping up this comparison, it's evident that while all three platforms boast unique strengths, the best choice will hinge on your specific needs and desired outcomes. Instapage, with its remarkable customization options and focused approach toward conversions, will serve users committed to maximizing their marketing potential. Wix shines for those wanting an aesthetically pleasing interface while still being easy to use, whereas Simvoly integrates sales funnel management into a landing page approach. Ultimately, understanding what features and capabilities you need most will guide your decision. If you’re ready to commit to a platform that can truly boost your marketing results, give Instapage a shot with its free trial or demo—it might just change the game for you.

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