How Wishpond vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Wishpond and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Wishpond, and Gravity Forms: A Comprehensive Showdown
Choosing the right landing page builder feels akin to assembling a perfect band for a concert—you want the right mix of talent and style to connect with your audience. Just as a band can make or break a performance, the right landing page tool can significantly impact your marketing success. In the ever-competitive landscape of online marketing, selecting a platform that aligns with your business goals is crucial. Whether you're looking to reduce costs, grow conversions, or enhance customer experience, the choice of landing page builder can set the stage for your success. We’ll unpack the features, strengths, and weaknesses of Instapage, Wishpond, and Gravity Forms, guiding you through the decision-making process with insights as catchy as the best tune. Ready to dive into this battle of the builders? Let’s hit the ground running!
Introducing Our Competitors: The Digital Gladiators
Let’s meet the three platforms vying for your attention in the landing page arena. First up is Instapage, known for empowering marketers with tools that significantly lower costs while enhancing conversions. Instapage delivers relevant landing page experiences that boost brand trust and customer loyalty, making it a strong contender in our lineup. Next, we have Wishpond, which serves as an all-in-one marketing platform. It's famed for its versatile features that cater to businesses of all shapes and sizes, especially those emphasizing user engagement. Finally, we encounter Gravity Forms, primarily recognized for its powerful form-building capabilities. While it may not boast the landing page customization of its rivals, it integrates well with other platforms and is favored by users needing detailed forms. Each contender carries its own unique blade, ready to slice through your marketing challenges!
Round One: Features and Flexibility Face Off
Exploring Variety and User Experience
In the first round, we scrutinize the features and overall usability of each platform, focusing on template variety and user experience. Instapage shines brightly with a plethora of professionally designed templates catering to various industries, enabling quick customization for users at all experience levels. Its drag-and-drop editor is intuitive, facilitating a fast and enjoyable creation process. Wishpond, while featuring fewer templates, excels in its suite of marketing tools that combine landing pages with lead generation, email marketing, and automation, making it a versatile option for holistic campaigns. Gravity Forms, though primarily a forms tool, offers conditional logic and customization options for forms, which can enhance landing pages, albeit requiring more technical skill to fully utilize. While Instapage leads in pure landing page design capabilities, Wishpond’s integrated approach and Gravity Forms' solid features add texture to this comparison.
Instapage: Your Partner in Crafting Custom Experiences
Instapage stands tall as the ultimate landing page tool, granting marketers unparalleled customization and conversion optimization capabilities. Unique features such as A/B testing allow users to experiment with different page layouts and content, presenting a side-by-side comparison to hone in on what resonates with their audience. Furthermore, Instapage provides dynamic text replacement, tailoring landing pages to match visitors' ad keywords, enhancing relevance and increasing user engagement. For brands seeking to elevate their marketing efficiency, the collaboration features allow teams to work together seamlessly, reducing back-and-forth time significantly. By prioritizing user experience and conversion rates, Instapage positions itself not merely as a platform, but as an essential partner for success.
Round Two: Speed and Performance Showdown
Speed is of the essence in online marketing; a landing page that loads slowly can lead to diminished user experience, much like a cafe that takes forever to serve your favorite brew. During this round, we assess how each platform handles speed and performance under the pressure of high traffic. The ability to quickly draw in visitors and keep their attention can make or break conversions, making this a critical battleground.
Instapage Advantages:
- Instapage utilizes optimized templates that ensure fast loading times.
- Advanced caching techniques are implemented to enhance performance even under heavy traffic.
- Reliable uptime guarantees minimize chances of downtime.
- Integration with Content Delivery Networks (CDNs) speeds up content delivery worldwide.
Wishpond Advantages:
- Offers quick-loading landing pages optimized for SEO.
- User-friendly interface minimizes wait times for setup.
- The overall performance is solid due to robust backend infrastructure.
Gravity Forms Advantages:
- Highly efficient forms that are lightweight and don’t slow down page speed.
- Compatibility with many hosting solutions ensures fast performance.
- Optimized scripts help load forms swiftly, enhancing user experience.
- Allows for instant submissions without reloading the entire page.
In terms of speed and performance, Instapage emerges as the superior choice, perfectly balancing robust features with quick load times. While Wishpond and Gravity Forms also deliver commendably, their focus may divert from pure landing page speed—making Instapage the go-to for marketers seeking immediate engagement.
Round Three: Usability and Learning Experience
Taking a welcoming approach, we explore how each platform eases the onboarding process for novices while remaining friendly to seasoned marketers. Instapage is designed with user experience in mind; its tutorials and support resources empower users new to the platform to quickly become proficient. Meanwhile, Wishpond offers a straightforward setup with guided prompts that lessen the learning curve. Gravity Forms, while powerful, can be somewhat daunting for new users due to its extensive options and potential complexity. For those willing to invest the time, however, the rewards are substantial. Overall, all three platforms provide a supportive learning environment, encouraging users to grow from beginners to experts equipped with the right tools.
Round Four: Customer Support Crew
In this round, we personify the customer support offered by each platform, viewing them as loyal sidekicks to their users. Instapage boasts an impressive support team reachable via chat or email, providing timely responses. The knowledge base and community forums are thoroughly resourced, allowing users to find answers quickly. Wishpond offers similar support, though its community features stand out, fostering collaborative problem-solving among users. On the other hand, Gravity Forms has solid documentation and support channels, though they may not be as responsive as the aforementioned platforms. Users can find assistance through email, but the real treasure lies in the available community resources that spark user contributions to resolve queries.
Final Round: Evaluating Pricing and Options
As we step into the final round, we focus on pricing structures to discern which platform provides the best bang for your buck. Instapage offers a clear pricing model that reflects its various features, catering to businesses of all sizes while emphasizing conversion capabilities. Wishpond adopts a flexible tiered pricing system that you can customize according to features needed, allowing users to scale as they grow. Gravity Forms operates on a unique licensing structure, charging based on the number of sites you want to use it on, which can be a benefit for users with varied site needs. While all three platforms showcase their strengths, the best pick ultimately relies on individual requirements—be it design flexibility, integrated features, or pricing sensitivity.
As we conclude this showdown, remember that while Instapage, Wishpond, and Gravity Forms all have their distinct advantages, the best solution relies heavily on individual needs and objectives. Each caters to a unique audience and addresses specific challenges. Instapage emerges as a particularly strong choice for those focused on landing page optimization, offering features that empower marketers to grow conversions and enhance brand trust. Before you make your final decision, consider experimenting with Instapage’s free trial to discover firsthand the difference it can make in your marketing strategy.
