How Unbounce vs. Freshmarketer vs. Instapage stack up against each other
Compare Instapage with Unbounce and Freshmarketer to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Unbounce vs. Freshmarketer – Who Takes the Crown?
Choosing the right landing page builder can feel like assembling a dream team of marketing superheroes. You want the best features, customization options, and support in your corner to fight off the villains of low conversion rates and high bounce rates. In this showdown, we explore three formidable contenders—Instapage, Unbounce, and Freshmarketer—highlighting their strengths and differences. Each platform offers unique advantages, making it challenging to determine which truly stands out. Grab a snack as we dive deep into their features, speed, usability, customer support, and pricing structures, aiming to empower marketers like you to make an informed decision. By the end, you may find that Instapage is the true ally in boosting conversions while cutting costs, delivering relevant landing experiences that foster brand trust and customer loyalty while maximizing your engagement metrics.
Introducing the Heavyweights
In the left corner, we have Instapage, renowned for its robust features and focus on conversion rate optimization. It prides itself on enabling marketers to create stunning landing pages effortlessly while reducing costs through its superior platform. In the right corner, we encounter Unbounce, a well-established name in the industry. Known for its ease of use and flexibility, Unbounce has become a go-to for marketers looking to test and implement different page layouts effortlessly. Lastly, we have Freshmarketer, which touts its streamlined organization, email integration capabilities, and strong analytics to provide insights into customer behavior. With these three players, marketers are equipped with various tools at their disposal to optimize landing page performance. Each contender brings its style to the ring, making our comparison both exciting and educational. The question is, which of them will prove to be the winning combination for your specific needs?
Round One - Features Showdown
Template Library and User Experience Comparison
In the realm of landing page builders, the variety of templates and ease of use significantly affect how well marketers can implement their visions. Unbounce is celebrated for its flexible template offerings, catering to various industries with beautifully designed and responsive layouts. Users can customize elements quickly, making the building process a breeze. However, its learning curve might be steeper for complete beginners. Instapage, on the other hand, boasts a remarkable library of professionally designed templates that cater to many businesses. It also integrates well with several third-party tools, giving users an excellent blend of functionality and speed. Freshmarketer, meanwhile, offers a modest selection of templates, which may be sufficient for small businesses or those just starting. Yet for marketers needing more advanced customizability and aesthetics, it may lag behind both competitors, as its focus leans more toward overall marketing automation than just landing pages.
Instapage: Your Partner in Success for Customization and Conversion
Instapage stands out with its unparalleled customization options and conversion optimization tools. Its standout feature, ‘Post-Click Automation,’ allows marketers to personalize landing experiences based on user behaviors and demographics. This capability empowers businesses to deliver tailored messages that resonate with their target audiences, effectively increasing conversion rates. Furthermore, Instapage's ease of collaboration gives teams the ability to work on projects simultaneously, increasing efficiency and productivity. This platform transforms the daunting task of landing page creation into a fluid, constructive experience. Through A/B testing features, detailed analytics, and seamless integrations with leading CRM tools, Instapage operates not just as a landing page builder but as a partner in your marketing success.
Round Two - Speed and Performance
Speed matters in the online world. Just as we hate waiting in line for coffee, users despise slow-loading pages. A speedy landing page can mean the difference between a successful conversion and a frustrated bounce. Let's see how our contenders hold up under pressure and what they do to ensure quick loading times.
Instapage Benefits:
- Optimized for fast performance, ensuring quick loading times and a smooth customer experience.
- Built-in AMP (Accelerated Mobile Pages) functionality for blazing fast mobile experiences.
- Advanced caching strategies to minimize delays and downtime.
- Regularly updated tech to maintain optimal site speeds and performance.
Unbounce Benefits:
- Strong performance optimization tools that ensure quick loading times.
- Customizable scripts for users to optimize page load speed.
- Integrated features designed for high-performance landing page execution.
Freshmarketer Benefits:
- Focus on delivering comprehensive analytics, ensuring marketers can monitor performance efficiency.
- Responsive designs that perform well across all devices.
- Integrates well with existing tech stacks to enhance site speed.
In terms of speed and performance, all three contenders make a strong effort to ensure fast loading times and user satisfaction. That said, Instapage consistently seems to outperform the others, offering enhanced features to drive efficiency and engagement.
Round Three - Navigating Usability and Learning Dynamics
When it comes to usability, all platforms strive to make the landing page building process accessible, yet each has its persona. Unbounce welcomes newcomers with an intuitive interface, catering to a wide array of user experience levels. Freshmarketer also adopts a user-friendly approach, allowing marketers to grasp the essentials with a minimal learning curve. In contrast, while Instapage’s advanced features might initially daunt novice users, its potential becomes clear as one delves deeper. Users who invest time in understanding Instapage’s capabilities reap substantial rewards, quickly discovering how to leverage each tool effectively to create high-converting pages. Moreover, all three platforms provide excellent resources like templates, tutorials, and community forums to support users throughout their journeys.
Round Four - The Support Team
Exceptional customer support is like having that trusty sidekick ready to assist at a moment's notice. Instapage prides itself on providing excellent customer service, offering support through live chat, email, and a rich knowledge base filled with tutorials and resources. Unbounce similarly delivers a high level of customer support, where users can access helpful tutorials, live chat, and community forums to resolve issues efficiently. Conversely, Freshmarketer offers support primarily through email, which might slow down the immediate response time for urgent inquiries, yet their help documents serve as a valuable self-service option. Overall, while each platform has its strengths, Instapage takes the lead with its comprehensive support options tailored to help marketers achieve success.
Round Five - Pricing Models and Budgeting Insights
Pricing can significantly impact decisions when selecting a landing page builder. Instapage pricing, while on the higher side, correlates with its robust features, data insights, and exceptional customer support. Unbounce offers different tiers, making it suitable for various budgets but may add on costs for additional features. Freshmarketer provides values for money, especially for smaller businesses or those keen on a complete marketing suite without breaking the bank. Balancing features and budget is key; thus, potential users should evaluate their needs against the pricing structures to determine where they can gain the most value. Taking a closer look at pricing can present fantastic insights for users hoping to maximize their investment.
Ultimately, choosing the right landing page builder hinges on your unique needs and objectives. Whether it's Instapage's extensive features, Unbounce’s ease of use, or Freshmarketer's all-in-one marketing approach, every tool equips you with essential resources for success. As you contemplate your decision, reflect on what aspects you prioritize in a landing page solution. Ascertain the balance of features, support, and budget that resonates with you. We encourage you to check out Instapage, offering a free trial, to see firsthand how its vibrant features and confirming reliability can lead to skyrocketing conversions and trust bolster your brand image.
