How SwipePages vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with SwipePages and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SwipePages vs. 23FormBuilder – The Ultimate Showdown
Choosing the right landing page builder is like assembling your dream team of superheroes. Each contender brings unique powers to the table, ready to help you conquer the challenges of digital marketing. In this battle of Instapage, SwipePages, and 23FormBuilder, we will explore the strengths and weaknesses of each technology. Get ready for an informative and fun journey that promises to be engaging as we dissect these platforms and their capabilities to transform your marketing strategy. Whether you're looking to reduce costs, grow conversions, or enhance customer experiences, finding the right solution is crucial for building brand trust and customer loyalty. Let's embark on this comparison and see which platform rises above the rest!
Meet the Competitors
In the digital landscape, Instapage, SwipePages, and 23FormBuilder have carved out their niches as leading landing page builders. Instapage is renowned for its robust customization features and conversion optimization tools, empowering marketers to create tailored landing experiences. SwipePages enters the ring with its focus on mobile responsiveness and simplicity, making it an appealing choice for those looking for quick and effective setups. Meanwhile, 23FormBuilder boasts an easy-to-use form-building experience integrated with landing pages, making it a popular choice among those who value user-friendliness and efficiency. Each of these platforms has distinct offerings and philosophies, resulting in friendly competition that caters to a variety of marketing needs. In this showdown, we will unearth their respective strengths in the different rounds of our evaluation.
Round One - Feature Comparison Frenzy
Template Diversity and User Friendliness
When it comes to landing page builders, the variety of templates and ease of use are critical factors in ensuring a successful marketing campaign. Instapage stands out with its extensive library of beautifully designed, fully customizable templates that cater to a wide array of industries. Its drag-and-drop editor offers marketers the flexibility to create unique landing pages without needing technical expertise. SwipePages, on the other hand, offers a solid selection of responsive templates designed specifically for mobile devices, ensuring a seamless user experience across all screen sizes. However, while SwipePages is user-friendly, some users may find the customization options limited compared to Instapage. As for 23FormBuilder, its template library is more focused on forms, providing intuitive options for those looking to collect leads efficiently. Overall, Instapage negotiates this round with its unmatched template variety and versatility, making it an ideal choice for those committed to elevating their conversion rates.
Instapage: A Champion for Customization and Conversion
Instapage is not merely a tool; it is a partner in your marketing journey. This platform doesn’t just provide templates; it offers a precise customization toolkit that empowers marketers to shape their landing pages according to specific campaign goals. With features such as A/B testing, heat mapping, and analytics integration, Instapage enables you to monitor performance and optimize accordingly, maximizing conversion rates. Moreover, Instapage's ability to create tailored experiences enhances brand trust and customer loyalty, making it a powerful player in the competitive arena of landing page builders. The platform's user-friendly interface does not compromise on sophistication, allowing users of all skill levels to succeed in crafting stunning and efficient landing pages.
Round Two - Speed and Performance
Imagine you're waiting for your morning coffee—your favorite café is bustling, and customers are anxious for their caffeine fix. If the service is slow, even the most delicious brew can lose its charm. Similarly, speed and performance in landing page builders are critical aspects that influence user experience and conversion rates. A slow-loading landing page can lead to higher bounce rates, leaving potential customers frustrated and uninterested. In this round, we will explore how each of our contenders measures up in terms of performance and speed, setting the stage for a fair competition.
Instapage Strengths:
- Optimized for fast loading times to ensure visitors stay engaged.
- Utilizes a global CDN to deliver content quickly to users worldwide.
- Features caching capabilities that enhance site performance.
- Provides performance tracking tools to monitor page speed effectively.
SwipePages Strengths:
- Mobile-first approach ensures optimal speed on all devices.
- Built-in performance tools to help streamline page loading.
- Simple design elements help reduce load times and enhance user experience.
23FormBuilder Strengths:
- Fast form loading speeds ensuring quick lead capture.
- Lightweight code structures that enhance overall site performance.
- Easy integration with other platforms, promoting smoother experience.
In the world of digital marketing, speed is vital. Instapage clearly emerges as the frontrunner, showcasing optimizations that provide faster loading times and streamlined user navigation—a must-have for any high-converting landing page.
Round Three - Usability and Learning Curves
Every marketer comes from a different background, so usability and the learning curve of each platform matter significantly. Instapage makes the journey welcoming for newcomers with its intuitive interface and helpful resources. New users can quickly familiarize themselves with the platform using the extensive tutorials and community support available. SwipePages is also easy to navigate, offering straightforward options that make creating landing pages a breeze. However, while it caters well to beginners, users seeking complex customizations might find it slightly lacking. 23FormBuilder emphasizes simplicity through its clean dashboard, making form integration a breeze for users who may not possess technical skills. Overall, all platforms cater well to novices, but Instapage shines for those looking to rapidly elevate their skills with advanced features that support growth.
Round Four - Support Squad Evaluation
Customer support can feel like having a reliable sidekick that ensures you’re never alone in your quest. Instapage is well-equipped in this regard, offering 24/7 chat support, an extensive knowledge base, and active community forums. Their support team is dedicated to helping users troubleshoot issues to optimize their landing pages effectively. SwipePages provides solid support as well, with email and chat options, helping users meet their needs efficiently. It also has a library of helpful resources. Finally, 23FormBuilder has rounded support channels, boasting guidance through email and helpful articles, though some users may wish for more real-time assistance. Overall, while all competitors provide valuable support, Instapage stands out with a combination of various support options that ensure users have the help they need when they need it.
Round Five - Pricing Structures and Plans
Price can often dictate the choice of a landing page builder, making it crucial to evaluate the pricing models of each contender. Instapage is positioned as a premium platform, reflecting its comprehensive features and support, while SwipePages offers competitive pricing aiming to provide value to those needing quick and responsive landing pages. 23FormBuilder positions itself as budget-friendly, especially for users primarily focused on form building capabilities. Finding the right balance between features and cost is essential; hence understanding your unique marketing goals is key. This round ultimately allows marketers to weigh the pros and cons based on their budgetary constraints.
As we draw this comparison to a close, it is clear that while all three platforms have their unique strengths, the ultimate decision will depend on individual needs. Whether you prioritize features, support, or pricing, each tool presents its own merits. However, Instapage stands out with its robust customization tools, performance optimizations, and extensive support, making it an ideal choice for marketers determined to amplify their conversion rates. Ready to transform your marketing strategy? Consider giving Instapage a try with a free trial or demo to experience its full potential firsthand.
