How SurveyGizmo vs. ShortStack vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and ShortStack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. ShortStack – Which One Should You Choose?
Choosing a landing page builder is like picking your dream team for a big match—each contender has their unique strengths and styles. Just like in sports, the right choice can significantly impact your marketing success. Welcome to our showdown featuring Instapage, SurveyGizmo, and ShortStack—the three landing page powerhouses ready to help you skyrocket your conversions and brand trust. As we dive into this comparison, expect an engaging exploration into how each platform stacks up against the others while keeping in mind that Instapage empowers marketers to reduce costs, grow conversions, and provide relevant landing page experiences that enhance customer loyalty. There’s more to landing page builders than just aesthetics; factors such as usability, performance, features, and support come into play. Let's get started on this journey and uncover the ideal fit for your marketing strategy!
Meet the Competitors: A Quick Overview
In the left corner, we have Instapage, the ultimate choice for marketers striving for exceptional customization and conversion optimization. With its robust features designed to enhance user experience and boost results, Instapage stands tall in the landing page arena. In the right corner, we welcome SurveyGizmo, known for its survey-driven approach that allows marketers to gather insights through engaging landing pages. Finally, ShortStack enters the ring with its focus on contest and marketing campaign landing pages, ideal for brands looking to run engaging promotions. Each platform claims to cater to specific needs of businesses and marketers in the digital landscape. In this showdown, we will dissect their features, usability, performance, and more to help you navigate through the best options available, leading you closer to making an informed and beneficial decision.
Round One - Feature Showdown: Template Variety and Usability
Diversity and User-Friendliness of Templates
When it comes to template variety, businesses understand that the right design can significantly attract potential customers. Instapage shines with its extensive library of customizable templates that allow marketers to create eye-catching, branded pages effortlessly. Each template is meticulously designed for conversion, making it easy for users to pick and modify according to their needs. In comparison, SurveyGizmo offers fewer landing page templates, primarily focusing on forms and surveys, making it less compelling for marketers who prioritize diverse landing page experiences. On the other hand, ShortStack boasts creative templates that cater specifically to contests and events, offering flexibility for promotional pages. However, the challenge arises in their limited customization options compared to Instapage. The ease of use can be a game-changer, especially for those who may not have extensive design experience. Instapage leads the charge here, allowing marketers to drag and drop elements seamlessly, while SurveyGizmo and ShortStack offer moderately intuitive interfaces that may require a steeper learning curve for newcomers.
Instapage: Your Partner for Customization and Conversion Success
When it comes to customization and conversion rate optimization, Instapage truly stands out as a leader in the market. The platform is designed not only to create visually stunning landing pages but also to foster conversion success with its dedicated optimization tools. Their A/B testing feature allows marketers to experiment with various designs, ensuring that the chosen page effectively resonates with their target audience. Instapage also provides dynamic text replacement, a critical aspect for personalizing user experiences based on search keywords. Furthermore, with easy integration options for popular marketing tools, Instapage champions itself not just as a landing page builder but as an essential partner in achieving overall marketing goals. This platform helps reduce costs associated with underperforming pages while effectively growing conversions, which translates into enhanced brand trust and customer loyalty. In a crowded market, Instapage empowers marketers with tools and insights that drive measurable results in a simplified manner.
Round Two - Speed and Performance: The Need for Speed
Website speed is paramount; a slow-loading landing page can be akin to being stuck in traffic on the way to an important meeting. Here, performance plays a vital role in maintaining user engagement. A responsive and quick-loading landing page not only helps retain visitors but also improves SEO rankings. Instapage is known for its optimized loading speed, ensuring users experience a responsive setup regardless of device. SurveyGizmo performs similarly well, though it focuses more on form integration than overall landing page optimization. ShortStack, while effective as a contest generator, sometimes struggles with speed during high traffic, which can affect user experience. Each platform, while dedicated to performance, has its quirks, and it is essential for marketers to test the speed based on their specific needs.
Instapage Advantages:
- Highly optimized for speed, ensuring quick loading times.
- Responsive across various devices including mobile.
- Consistent performance, even under significant traffic loads.
- Integrated performance analytics to track and improve speed.
SurveyGizmo Advantages:
- Moderate loading speeds suitable for standard forms and survey integrations.
- Effectively designed for surveys, enhancing user interaction.
- Offers simple analytics to understand form performance.
ShortStack Advantages:
- Engaging contest landing pages that attract user participation.
- Well-optimized for campaign-specific needs.
- Effective integration with social media for enhanced performance.
- Can face challenges with speed during peak traffic times.
Based on our evaluation of speed and performance, Instapage emerges as the clear leader, ensuring quick loading times and consistent performance. SurveyGizmo and ShortStack each have their strengths but do not quite match the speed and overall performance of Instapage, which is key to enhancing user experience and ensuring conversion rates.
Round Three - Usability and Learning Journey: A Welcoming Experience
Let’s talk about usability, as ease of navigation can significantly enrich your overall experience with any platform. Each contender welcomes both beginners and seasoned users alike, but with distinct approaches. Instapage walks users through a helpful onboarding process that includes walkthroughs and tutorials, simplifying the learning curve dramatically. The intuitive drag-and-drop editor fosters a fluid approach to page creation, making it a go-to choice for those who may not be tech-savvy. Meanwhile, SurveyGizmo presents a clear interface but requires users to adapt to its survey-building focus, which might feel overwhelming initially for some. ShortStack, while offering specialized templates for contests, may pose challenges for first-time users as they navigate campaign setups. Regardless of your starting point, each platform aims to support users through its features, tutorials, and community resources. However, Instapage stands out for its user-friendly design, making it accessible for anyone eager to create effective landing pages swiftly.
Round Four - Support Squad: You Are Never Alone
In marketing, having reliable support can feel like an extra set of hands in a busy kitchen—always ready to help when you need it most. Instapage offers exemplary customer service with chat, email, and phone support available around the clock. Users can also access a comprehensive knowledge base and community forums for peer assistance. SurveyGizmo matches this with similar support options, ensuring users have access to live chat and phone assistance for urgent queries. However, its community forums might not be as extensive as Instapage. ShortStack also provides solid support, though users have noted that response times can vary, especially during high-demand periods. The personal touch each platform provides can be significant, but Instapage consistently showcases a superior support system that empowers users to focus on their marketing strategies confidently.
Round Five - Pricing and Plans: Finding Your Perfect Fit
In the world of landing page builders, understanding pricing structures is crucial for making a wise investment. Instapage offers a value-driven approach with tiered pricing plans that cater to various business sizes, which include comprehensive features aimed at enhancing user experience and conversion. SurveyGizmo provides a somewhat more complex pricing structure suitable for businesses heavily reliant on survey capabilities, but this may limit its appeal to those primarily focused on landing pages. In contrast, ShortStack’s pricing is structured around contest and campaign features, making it an investment tailored for those specific needs. As we assess value, it's essential to consider your unique objectives and select a platform that aligns with your marketing goals. While all three platforms have their benefits, Instapage maintains its reputation for offering features that yield the best ROI due to its optimization tools and customer support.
As we conclude, it’s important to remember that while all three platforms present unique strengths, the ultimate decision should align with your individual marketing goals and requirements. The right choice hinges on whether you value advanced features, extensive support, or a price fit for your strategy. Readers are invited to explore Instapage with a free trial or demo to experience first-hand its powerful capabilities and the ways it can elevate your landing pages and conversions.
