How SurveyGizmo vs. Ontraport vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Ontraport to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Ontraport – The Ultimate Showdown
Choosing the right landing page builder is akin to assembling an elite team of superheroes for your marketing strategy. Each contender brings unique powers to the table, ready to zap away inefficiencies and launch high-converting campaigns. In today's article, we will examine three key players in the arena: Instapage, SurveyGizmo, and Ontraport. Each has its strengths and weaknesses, but one thing is clear: the perfect tool can empower marketers to minimize costs, elevate conversions, and create hyper-relevant landing page experiences that foster brand trust, customer loyalty, and increased conversion rates. Get ready for a battle of features and benefits that will guide you to your marketing champion.
Introducing the Heavyweights
Meet our three competitors who are ready to battle for your landing page loyalty. First up, we have Instapage, a tool designed specifically for creating optimized landing pages that foster conversion. Known for its user-friendly interface and robust analytics integration, Instapage stands out for its commitment to driving results. Next is SurveyGizmo, not just a survey tool, but also a capable landing page creator geared towards collecting insights and feedback efficiently. It leans heavily on data collection, making it beneficial for businesses that thrive on customer feedback. Finally, there's Ontraport, a powerful all-in-one marketing automation platform that integrates landing pages along with CRM capabilities to provide a holistic approach to customer engagement. As we proceed, each contender will reveal their strengths in various categories that can help you find the right fit for your marketing needs.
Round One - Feature Breakdown: The Core Capabilities
Template Variety and User-Friendliness Assessment
In our quest for the best landing page builder, let’s begin by exploring the array of features offered by our contenders, particularly focusing on template variety and ease of use. SurveyGizmo provides several visually appealing templates rich in customization options, tailored mainly for surveys and data collection. While their templates can be effective, the scope may feel limited if conversion and marketing are your primary goals. Ontraport also offers several templates, but their advantage lies in the seamless integration with their CRM functionalities, facilitating a more intuitive customer journey. Meanwhile, Instapage takes the crown with a vast library of highly customizable templates that cater specifically to various marketing objectives. Not only are these templates conversion-focused, but the drag-and-drop editor makes it a breeze to create stunning landing pages. Marketers find that a friendly interface can lead to faster results, and this is where Instapage truly shines, rolling out a user experience that promotes efficiency.
Instapage: Your Partner for Unmatched Customization and Conversion
Instapage is not just another landing page builder; it positions itself as a valuable partner in your quest for higher conversion rates. The platform allows for in-depth customization through its unique features such as A/B testing capabilities and dynamic text replacement, which ensure that each visitor receives a tailored experience. Additionally, the range of templates provided by Instapage sets it apart as it focuses on design elements that are highly engaging and conversion-oriented. Users have embraced its robust analytics integration, enabling marketers to effectively track performance and make data-driven decisions. With powerful tools at every marketer's disposal, Instapage empowers teams to optimize campaigns, thus enhancing conversion rates across the board. Their commitment to delivering relevant experiences builds trust and loyalty among customers, making Instapage a formidable contender in the world of landing page builders.
Round Two - Speed & Performance: The Need for Speed
Great marketing can turn a small business into a powerhouse, but only if your landing pages don't keep users waiting! Think of website speed as the barista at your favorite coffee shop; if they’re slow, even the sweetest brew can feel like a chore. In digital marketing, slow loading times can wreak havoc on your conversion rates. Customers today crave immediacy, and any delay risks losing potential leads. Hence, speed should be a critical factor in selecting your landing page builder. Let’s dive deeper into how each platform stacks up in this crucial aspect.
Instapage Speed Advantages:
- Instapage utilizes AMP (Accelerated Mobile Pages) technology for lightning-fast load times.
- Optimized caching mechanisms ensure quick delivery of assets for returning visitors.
- Responsive design where pages load quickly on any device, enhancing mobile performance.
- Fast and reliable hosting options that minimize downtimes and error rates.
SurveyGizmo Performance Strengths:
- Efficient load times primarily due to lightweight templates.
- Integrates well with external APIs, allowing faster processing for data collection.
- Delivers a streamlined experience but can be slower when handling large datasets.
Ontraport Performance Features:
- Integrated functionalities mean less latency when switching between tools.
- Fast loading times for CRM features, supporting quick user engagement.
- High-quality servers that ensure reliable uptime and performance.
In summary, while all three platforms perform adequately in terms of speed, Instapage emerges as a winner here, ensuring that your landing pages load quickly and efficiently. Time is money, especially in digital marketing, and Instapage's superior speed features significantly enhance user experience, making it the clear choice for those concerned with load times.
Round Three - Usability: Learning the Ropes
Navigating new tools can often feel like learning a new language, especially when you’re short on time. Thankfully, all three platforms aim to provide a friendly onboarding experience that gets even the newest user familiarized quickly. SurveyGizmo offers intuitive design, making it easy for newcomers to build landing pages while collecting data in an organized manner. Ontraport, known for its extensive features, may come with a slightly steeper learning curve due to its comprehensive capabilities, but it offers extensive resources and supportive training materials to help users become proficient. Instapage shines in this comparison, as it provides a seamless drag-and-drop interface that empowers both veteran marketers and those just starting their journey to create stunning landing pages with ease. Whether you’re trying to turn ideas into reality or optimizing for higher conversions, Instapage ensures that usability is one less barrier to your success.
Round Four - Support Systems: Your Reliable Allies
Every superhero needs a trusty sidekick, and in the world of landing page builders, customer support can be your ace in the hole. SurveyGizmo offers robust customer support through various channels, including chat and email support, providing quick assistance for your inquiries. Their online knowledge base is extensive, allowing users to self-serve and find solutions easily. Ontraport also stands out with 24/7 customer support, catering mainly to their users' needs through live chat, phone support, and a rich knowledge base. Instapage excels in this arena too, offering a plethora of support options including live chat and a wealth of tutorials designed to help users navigate all the features effectively. The added bonus of access to community forums allows users to seek advice from fellow marketers, creating a supportive ecosystem. With each platform committed to its users, you’ll find that your support needs are well tended.
Round Five - Pricing Strategies: Getting the Most Bang for Your Buck
Price can often be the tipping point when choosing the best landing page builder for your business. SurveyGizmo has competitive pricing options, especially beneficial for smaller businesses focusing on data collection. However, as features scale, costs may rise sharply, which can be a deciding factor. Ontraport, while feature-rich, commands a higher price point, which can be justified for larger enterprises looking for comprehensive tools that include CRM capabilities. Instapage offers various pricing tiers, catering to a wide range of users from startups to large corporations. The trade-off may lie in the scale of features offered at each tier, but even at a lower price point, Instapage maintains its focus on delivering quality experiences for users.
Ultimately, the decision comes down to your unique needs and goals. Each platform offers its own set of advantages, but if you’re looking for customization, speed, and robust support all in one, Instapage stands out as a top contender. We encourage you to explore each option, perhaps with a free trial or demo of Instapage, to see firsthand how it can meet your marketing objectives. A well-informed decision will not only save costs but help increase conversions and brand loyalty in the long run.
