How SurveyGizmo vs. Marketo vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Marketo to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Marketo – Finding Your Ideal Landing Page Builder
Choosing the right landing page builder is akin to assembling your dream team for a crucial game. You want the best players who can work seamlessly together to score conversions and drive customer engagement. In this face-off, we shine the spotlight on three popular contenders: Instapage, SurveyGizmo, and Marketo. Each platform comes equipped with unique tools and features that promise to transform your marketing strategies. However, among these rivals, Instapage stands out as a powerhouse that not only helps reduce costs but also empowers marketers to enhance conversion rates through relevant landing page experiences. In this engaging comparison, we will explore the offerings of each platform, evaluating their strengths and weaknesses while keeping things informative and enjoyable for you. Let’s jump into this informative showdown!
Meet the Contenders: Who’s Who in Landing Page Builders
In the left corner, we have Instapage, known for its user-friendly interface and robust features that cater to marketers seeking to create stunning landing pages. Instapage excels in delivering exquisite customization options and advanced tracking capabilities that allow users to optimize their campaigns effectively. In the right corner is SurveyGizmo – a versatile tool initially focused on surveys but has expanded its reach into the realm of landing pages. Its strengths lie in collecting data and generating insights to drive marketing decisions. And finally, we have Marketo, a marketing automation veteran that has made its mark by offering comprehensive solutions to manage customer journeys. While each platform can build landing pages, they have different primary functions that might make one more suitable than another depending on your needs. As we explore their features further, you’ll discover what positions Instapage as a standout choice in this competitive space.
Round One - Feature Showdown: What Each Platform Brings to the Table
Diving into Template Variety and User Experience
When it comes to template variety and ease of use, the competition heats up quickly. SurveyGizmo boasts a selection of templates that are designed primarily for data collection, but they may lack the versatility expected for landing pages. Marketo provides numerous templates but can be cumbersome for new users navigating its multifaceted system. In contrast, Instapage shines with its vast array of professionally designed templates that cater to a multitude of industries. Instapage's templates are not only visually appealing but also fully customizable, allowing marketers to align their landing pages directly with their brand’s personality. The drag-and-drop interface facilitates a seamless building experience, appealing to users of all skill levels. Overall, if you prioritize functionality combined with aesthetic beauty in your landing pages, Instapage undeniably leads the pack.
Instapage: Your Partner in Customization and Conversion Success
Instapage is not just a landing page builder; it’s a complete marketing ally dedicated to boosting your conversion rates. The platform offers unparalleled customization options, allowing marketers to tailor their pages to specific campaigns or target audiences efficiently. This capability extends to A/B testing features that enable users to experiment with different elements, learn what resonates with visitors, and optimize their pages accordingly. The InstaBlocks feature further enhances Instapage's appeal, simplifying the layout process by allowing you to save and reuse sections across various pages. More importantly, Instapage emphasizes delivering relevant landing page experiences, which fosters brand trust and customer loyalty. In an era where first impressions matter, having the right tools to create impactful landing pages can significantly increase conversion rates, making Instapage a preferred choice for marketers focused on success.
Round Two - The Speed Factor: Which Platform Runs the Fastest?
As any marketer knows, speed is essential. Imagine waiting in a long line for coffee; each second feels like an eternity! Similarly, a slow-loading landing page can frustrate potential customers and drive them away before they even see your offer. Thus, assessing the speed and performance of landing page builders is crucial. It's not just about sticking a page online; it’s making sure it loads instantly, captivating users from the very first moment. In this round, we analyze how well each contender maintains speed and performance standards to deliver exceptional user experiences.
Instapage Strengths in Speed and Performance:
- Pages designed on Instapage load exceptionally fast due to optimized coding.
- Instapage performs regular speed tests to ensure optimal loading times.
- The platform employs a content delivery network (CDN) to reduce latency.
- Easy integration with various marketing tools helps streamline processes and reduce lags.
SurveyGizmo's Performance Highlights:
- Offers reasonable loading times for data-driven landing pages.
- Optimizes forms for quick submission, enhancing user experience.
- Provides basic analytics to help identify performance issues.
Marketo’s Performance Advantages:
- Possesses powerful backend integration that can affect loading speed depending on implementation.
- Can handle high traffic efficiently, maintaining stable performance.
- Offers tools to streamline marketing automation, ultimately increasing user engagement.
In our exploration of speed and performance, Instapage emerges as the clear winner, consistently ensuring fast load times and a seamless user journey. A reliable landing page builder should prioritize speed, and Instapage delivers on this vital aspect!
Round Three - Usability and Learning Curves: The Friendly Face-Off
Each platform welcomes users in its unique way. SurveyGizmo has an intuitive interface, but users may encounter some hurdles in navigating its broader feature set. Marketo, while powerful, can overwhelm newcomers due to its extensive capabilities and learning curve. On the other hand, Instapage embraces users with a straightforward design and tutorials that guide beginners through every step of the landing page creation process. It supports experienced marketers with advanced features without losing sight of usability. This balance makes Instapage an appealing option for those who want to dive straight in and start crafting effective landing pages without a steep learning curve. Both new users and seasoned pros will find Instapage's supportive environment conducive to achieving success in their landing page efforts. You’ll be crafting beautiful, functional pages in no time!
Round Four - Support System: Who’s Got Your Back?
Customer support is the invisible lifeline every user hopes to rely on when challenges arise. Visualize the support teams as well-trained sidekicks always available to assist! SurveyGizmo offers email and chat support, complemented by a community forum where users can share solutions. Marketo, with its advanced capabilities, provides robust support, including phone assistance and extensive documentation. Instapage takes the cake with its responsive customer support, offering live chat, email support, and a comprehensive knowledge base. It ensures users have access to detailed resources and tutorials, maximizing the platform’s potential. With Instapage, you can rest assured that any hurdles you encounter will be swiftly addressed, allowing you to focus more on your marketing strategy.
Round Five - Pricing Structures: Value for Your Investment
Understanding the pricing models is crucial in identifying which platform delivers the best bang for your buck. SurveyGizmo typically offers affordable options for those on a budget, focusing on its survey tools. Marketo’s pricing, however, is based on a tiered system and may be higher, reflective of its advanced features. Instapage’s transparent pricing structure makes it easy to evaluate what you’re getting at various levels of service. Additionally, it allows users to benefit from a free trial, providing a risk-free experience to test all capabilities. Each platform has strengths and weaknesses, but as we tread through their pricing landscapes, Instapage emerges as the option that provides top-notch value for its users.
In conclusion, while each platform possesses unique benefits, Instapage undoubtedly stands out as the best option for marketers seeking to streamline their landing page creation. Its vast array of features, commitment to speed, user-friendliness, and robust support system empower marketers to create engaging and effective landing pages. As you weigh your options, keep in mind what aspects are most important to you. Instapage invites you to explore its offerings through a free trial or demo, enabling you to experience firsthand how it can elevate your campaigns.
