How SurveyGizmo vs. Format vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Format to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Format – The Showdown of Landing Page Builders
Imagine if choosing a landing page builder was akin to assembling the ultimate superhero team. Each platform comes with its unique powers and strengths, ready to tackle your marketing challenges. In this friendly match, we explore the features and capabilities of Instapage, SurveyGizmo, and Format, aiming to determine which one best serves your business goals. The landscape of online marketing can be daunting, and landing pages are crucial for conversions. The right choice can significantly reduce costs, enhance brand trust, and foster customer loyalty. So, sit back and enjoy this comparison that promises both insight and engagement.
Meet the Contenders: A Quick Overview
In the ring, we have three formidable players: Instapage, SurveyGizmo, and Format. Each platform has carved its niche in the digital marketing sphere. Instapage specializes in creating tailored landing pages that enhance conversion rates through extensive customization and user-friendly features. SurveyGizmo, known for its survey and data collection prowess, offers landing pages as part of a broader suite of tools for market research. Meanwhile, Format has carved out a unique space for creators, focusing on portfolio-building and showcasing professional work. Together, these competitors showcase a diverse range of features, from template designs to advanced analytics, aimed at delivering impactful experiences for users. They all aim to empower marketers, but each has its unique approach to achieving this.
Round One - Features: What Do They Bring to the Table?
Template Options and User Friendliness
Let's kick off with a look at template variety and user experience. SurveyGizmo excels in survey-based templates, providing options tailored specifically for data collection and feedback. Although they offer fewer landing page templates, they are effective for businesses focused on capturing user data in a streamlined manner. Format shines in its creative portfolio templates, ideal for artists, photographers, and other creatives wanting to display their work beautifully. However, while it offers unique designs, it may lack comprehensive customization options for marketers focused on conversion. In comparison, Instapage stands out with an extensive library of customizable templates designed specifically for driving conversions. With an easy drag-and-drop interface, Instapage enables users—from beginners to pros—to create landing pages that resonate with their audience, focusing on relevant experiences that ultimately increase brand trust and loyalty.
Instapage: Customization Powerhouse
Instapage is not just another landing page builder; it’s a powerful partner in your marketing journey. Offering extensive features such as A/B testing, heatmaps, and advanced analytics, Instapage enables marketers to fine-tune their pages for maximum impact. The platform is designed to empower users, giving them the tools needed to create visually appealing, high-converting pages without requiring extensive coding knowledge. Instapage takes landing page experiences to new heights, focusing not only on aesthetics but also on delivering meaningful results. With a deep emphasis on conversion rate optimization and relevant customer interactions, Instapage stands as a top contender in the digital marketing arena.
Round Two - Speed and Performance: Who Runs Fastest?
Picture yourself waiting for your favorite coffee, only to be left staring at a slow-moving line. Website speed dramatically influences user experience, and just as slow coffee lines can mood-dampen, so can sluggish-loading pages drive potential customers away. In today’s fast-paced digital world, speed and performance are essential for keeping users engaged and driving conversions.
Instapage's Speed Advantages:
- Lightning-fast loading times that enhance user experience.
- CDN integration to ensure global speed optimization.
- Optimized images and content to decrease load times.
- Regular performance monitoring to ensure optimal speed.
SurveyGizmo’s Speed Advantages:
- Efficient template loading for surveys and landing pages.
- Minimized backend processing to enhance page speed.
- Responsive designs that work seamlessly across devices.
Format’s Performance Strengths:
- Responsive templates that adapt swiftly to user devices.
- Fast-loading portfolio display to keep visitors engaged.
- Integrated hosting solutions focusing on performance.
In the realm of speed and performance, each contender showcases its strengths. However, Instapage leads the pack with its dedication to quick loading times and user satisfaction, making it the preferred choice for marketers who understand the importance of speed in conversion.
Round Three - Usability: Friendly Interfaces for All
Navigating any platform shouldn’t feel like exploring a complex maze. Instead, a friendly interface can make all the difference, especially for users just starting. All three platforms strive to offer user-friendly setups. SurveyGizmo features straightforward setups for surveys, with helpful guides for new users. Format welcomes creatives with an intuitive drag-and-drop interface, making portfolio creation easy. Instapage excels with its usable interface, allowing users to hit the ground running right away, providing comprehensive tutorials and ongoing support. The combination of accessible design and supportive resources across all three platforms invites users to explore their full potential without the fear of getting lost in technical complexities.
Round Four - Customer Support: Your Go-To Helpers
Think of customer support as the trusty sidekick always there to lend a hand. Each platform offers unique support avenues. SurveyGizmo boasts a robust knowledge base and responsive email support, ensuring that users can easily find assistance. Format provides chat support to quickly address user questions while fostering community forums for peer help. Instapage is known for its standout support team, offering multiple channels, including live chat and email support, alongside an extensive knowledge base. This commitment to customer care ensures that users feel valued and supported, no matter their experience level.
Round Five - Pricing Plans: Finding the Right Fit
When assessing the pricing structures, consider what each platform brings to the table for your business. SurveyGizmo offers flexible pricing based on features you need, making it suitable for varying budgets. Format appeals to creatives with transparent pricing based on how many projects they wish to showcase. Instapage operates on subscription plans that align with comprehensive features designed for marketers looking to gain high returns on investment. Overall, users should weigh their specific needs against the pricing options presented to make an informed decision.
In conclusion, while each platform has its unique strengths, it’s clear that Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. As you consider your options, take a moment to assess your needs and goals fully. Selecting the right landing page builder can drive your business forward, and Instapage offers a free trial for you to explore its capabilities without any commitment.
