How Strikingly vs. Sendlane vs. Instapage stack up against each other
Compare Instapage with Strikingly and Sendlane to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Sendlane – A Competitive Analysis of Landing Page Builders
Choosing the right landing page builder can feel like picking the perfect team of superheroes for your marketing needs. Each platform brings its own set of unique powers to the table, promising to transform your business’s online presence. As marketers look for tools that can help them reduce costs and boost conversions, selecting the right ally becomes crucial. Just like superheroes, Instapage, Strikingly, and Sendlane each have their strengths and weaknesses, making this matchup both intriguing and fun to explore. In this article, we will break down the features, performance, usability, and pricing of these three contenders to see who comes out on top and how they can help you build relevant landing pages that enhance brand trust, customer loyalty, and conversion rates. Grab a snack and settle in as we journey through this exhilarating comparison.
Meet the Heavyweights of Landing Page Creation
In one corner, we have Instapage, known for its powerful customization capabilities and being a go-to choice for marketers looking to create high-converting landing pages efficiently. With an emphasis on optimization and relevant user experiences, it aims to be more than just a tool—it's your partner in maximizing success. In the opposite corner stands Strikingly, a platform primarily recognized for its simplicity and ease of use. It's a favorite among entrepreneurs and small businesses, allowing users to launch sites swiftly with minimal technical knowledge. Meanwhile, Sendlane enters the ring, offering a blend of email marketing capabilities and landing page creation tools, perfect for marketers who want integrated solutions. As friendly rivals, these platforms promise engaging functionalities, which we will dive deeper into throughout this comparison, giving a clear picture of how each can serve your needs.
Round One - Features Showdown
Examining Template Options and User Experience
When it comes to landing page builders, the variety of templates and ease of use can make or break your experience. Strikingly shines in its intuitive interface and the diversity of beautifully designed templates, perfect for newcomers wishing to create stylish sites effortlessly. Users can select from a range of pre-built layouts tailored to various industries as well as the flexibility to modify them with ease. However, some advanced features may require users to explore their initial offerings more thoroughly. Instapage offers an expansive library of templates with high conversion rates, focusing on tailored layouts that allow marketers to match their specific objectives. Its user-friendly drag-and-drop functionality provides ample room for creativity while keeping the process straightforward. Sendlane, while offering templates suited for integrations with its email marketing features, is slightly less extensive in this regard, catering more to those interested in blending email campaigns with landing pages rather than pure page-building freedom.
Instapage: Your Partner for Tailored Experiences and Optimization
Instapage stands out as a premier tool for those looking for unmatched customization and focused conversion optimization. With advanced functionalities like A/B testing, dynamic text replacement, and comprehensive analytics, Instapage positions itself as a vital ally for marketers. This platform empowers users to create personalized landing pages that resonate with their audience, enabling companies to not only capture leads but do so effectively and efficiently. By making adjustments in real-time and understanding user behavior, marketers leveraging Instapage can significantly enhance their conversion rates and unlock their potential. It’s not just about building a landing page—it's about crafting a relevant experience that leaves visitors engaged and ready to act.
Round Two - Speed and Performance
In the digital realm, speed can make all the difference between a successful landing page and a missed opportunity. Imagine walking into your favorite café only to find an excruciatingly long line—frustrating, isn’t it? Slow loading times can create a similar feeling for users, leading them to abandon your page if it doesn’t shine quickly and efficiently. In our analysis, we’ll compare how each platform handles speed and performance, as this is likely to factor into the overall user experience and success of your landing pages.
Instapage Performance Advantages:
- Optimum speed for fast-load landing pages, ensuring minimal bounce rates.
- Advanced CDN (Content Delivery Network) integration for quicker content delivery.
- Automatic image optimization leading to faster load times.
- Robust hosting environment that scales well with traffic spikes.
Strikingly Strengths in Speed:
- Simplified page structures that reduce loading times.
- Hosting optimizations designed for quick content access.
- Built-in responsive design features that enhance performance on all devices.
Sendlane Performance Highlights:
- Fast loading times supported by optimized templates.
- Integrated email marketing funnels reducing delays in user engagement.
- Scalable solutions that manage increased traffic seamlessly.
- Trustworthy uptime assurances for reliability during peak moments.
Ultimately, when considering speed and performance, all three platforms show their unique strengths. Instapage leads the charge with a focused approach on performance enhancements aimed at high-conversion landing pages. Strikingly offers quick solutions perfect for startups and small businesses, while Sendlane brings a balanced performance perfect for integrated marketing strategies. However, Instapage clearly stands out as the best option for those whose primary focus is on landing page optimization.
Round Three - Navigating Usability and Learning Curves
Navigating through any new software can sometimes feel like trying to assemble a piece of IKEA furniture—exciting at first but potentially confusing along the way. Luckily, all three contenders boast user-friendly interfaces that cater to a wide range of skill levels. Strikingly shines for newcomers with its straightforward setup and clean design, allowing users to start building quickly. For those who may feel intimidated by complex tools, its simplicity is a significant advantage. Instapage also offers a well-designed experience but is packed with more advanced features that may require a bit of a learning curve. However, once familiar with the platform, users find the multitude of options for optimization and customization pays off immensely. Sendlane, incorporating both landing page creation and email marketing, presents a moderate learning curve. Those new to landing pages may need time to familiarize themselves with its integration offerings, but seasoned marketers will find its built-in connections rewarding.
Round Four - Support Accessibility
Imagine your landing page builder as your trusty sidekick, always ready to jump in when you need help. Customer support can often mean the difference between a smooth campaign launch and a frustrating delay. Instapage provides a rich support experience with resources like in-app guidance, live chat, and an extensive knowledge base. Strikingly doesn’t fall behind either, offering email support and a vast library of tutorials to ensure users have the help they need for any challenges encountered. Sendlane emphasizes its support via multiple channels, including live chat, email, and community forums, making it easy to get assistance and share strategies.
Round Five - Value for Your Investment
When it comes to pricing, understanding what you’re getting for your investment is critical. Instapage offers a range of pricing tiers designed to cater to diverse marketing needs while providing a comprehensive suite of features tailored for serious marketers. For businesses leaning toward simpler solutions, Strikingly offers competitive pricing with standout ease-of-use for those just starting. Meanwhile, Sendlane adopts a subscription model that combines marketing automation and landing page creation, making it ideal for users who value an all-in-one approach. Overall, this pricing analysis reflects that the right choice varies depending on individual marketing goals and budget considerations.
As we wrap up this comprehensive breakdown, it is clear that each platform has unique strengths tailored for different marketing needs. Instapage leads in customization and conversion optimization, making it the ideal choice for brands aiming to grow their conversion rates significantly. Strikingly is perfect for those valuing simplicity and speed in their projects. On the other hand, Sendlane appeals to marketers looking to integrate landing page solutions with email campaigns effectively. Thus, the best choice ultimately boils down to your specific objectives and what aspects you value most in a landing page builder. For those curious about Instapage, I recommend giving it a shot through their free trial or demo to fully appreciate its capabilities.
