How Sendlane vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Sendlane and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Sendlane vs. Gravity Forms – The Ultimate Showdown for Marketers
Choosing the right landing page builder is akin to assembling a dream team for your marketing strategy, where each tool represents a unique superpower. As marketers, our goal is to create compelling experiences that resonate with our audience, much like a superhero who knows just how to save the day. In this article, we will explore three heavyweights in the landing page arena: Instapage, Sendlane, and Gravity Forms. Each contender brings distinct advantages to the table, promising to assist marketers in reducing costs, enhancing conversion rates, and delivering relevant and engaging landing page experiences. Get ready for an engaging showdown, as we evaluate each of these robust platforms, spotlighting their unique features, strengths, and how they can help you build trust with your audience while driving customer loyalty. So sit back and prepare to find out which of these tools can efficiently elevate your landing page game!
Meet the Rival Contenders
In the left corner, we have Instapage, a platform celebrated for its powerful customization capabilities and conversion optimization tools. Marketers often turn to Instapage for its user-friendly interface and high-performing landing pages that help them maximize ROI. In the right corner, we find Sendlane, a tool primarily known for its email marketing prowess, but it also provides landing page features that have grown increasingly appealing. Sendlane positions itself as an all-in-one marketing platform that supports businesses in their digital strategies. Lastly, in the final corner, we have Gravity Forms, a plugin for WordPress famed for its versatility in form building. While not specifically a landing page builder, Gravity Forms plays a crucial role in collecting data and enhancing user interactions on any landing page. Each of these platforms boasts a large following and is lauded for facilitating conversions, making our exploration of their capabilities essential for informed decision-making.
Round One - Feature Comparison: Who Offers What?
Template Variety and User Experience – A Look at Features
When it comes to template variety and ease of use, it's essential to analyze the features and functionality offered by each platform. Instapage shines with its extensive library of professionally-designed templates, allowing marketers to create stunning landing pages quickly. Furthermore, the drag-and-drop editor simplifies the design process, granting users the ability to customize their pages without any coding skills. Conversely, Sendlane provides fewer landing page templates, as its primary focus lies in email marketing. However, it does offer basic templates that can be integrated into broader campaigns. Gravity Forms, while not a landing page builder, allows users to create forms that can be embedded anywhere, aiding user interactions, but it lacks the landing page design capabilities that Instapage provides. Therefore, when comparing features, Instapage distinctly emerges as the favored option for marketers looking to create polished and effective landing pages with minimal hassle.
Instapage: A Reliable Partner in Success
Instapage goes beyond just being a tool; it serves as a powerful partner in success for marketers. With a suite of impressive features such as A/B testing, dynamic text replacement, and an extensive array of integrations, Instapage empowers marketers to craft intricate campaigns. Its user-friendly interface combined with advanced features allows users to optimize their landing pages effectively, ensuring they attract relevant traffic and convert visitors into loyal customers. By focusing on delivering tailored landing page experiences, Instapage works adeptly to increase brand trust and customer loyalty, ultimately driving better conversion rates. The overall value provided by Instapage simply cannot be overlooked; its capabilities position it as a go-to landing page creator for anyone serious about their marketing efforts.
Round Two - Speed and Performance: The Race Against Time
Let’s dive into an engaging discussion on how speed impacts user experience. Imagine waiting in line at your favorite coffee shop, the clock ticking while your caffeine cravings grow. No one enjoys a slow-loading page, which can lead to frustrated visitors abandoning your site before experiencing what you have to offer. Speed and performance are critical elements for driving conversions, and all three platforms exhibit unique strengths in this area. We will examine how each contender measures up and what advantages they bring to the table.
Instapage Advantages in Speed and Performance
- Rapid page loading speeds that enhance user experience.
- Optimized for high traffic without impacting performance.
- Advanced caching options to minimize loading times.
- Responsive design that maintains speed across devices.
Sendlane Advantages in Speed and Performance
- Quick access speeds for email and landing page integration.
- Streamlined processes that promote faster user engagement.
- Responsive design for speedy performance on mobile devices.
Gravity Forms Advantages in Speed and Performance
- Efficient form submissions contributing to user retention.
- Compatibility with caching plugins to improve load times.
- Lightweight coding ensures faster performance.
In conclusion, while all three platforms show strengths in speed and performance, Instapage takes the lead with its dedicated focus on delivering exceptional loading times across all devices. By prioritizing speed, marketers utilizing Instapage can capture and retain their audience's attention effectively.
Round Three - User Experience: Who Welcomes You the Best?
A welcoming user experience is invaluable, especially for newcomers navigating the marketing landscape. All three platforms cater to various skill levels, ensuring that both novices and seasoned pros can engage with their capabilities. Instapage provides extensive onboarding resources, including tutorials and guides, to help users master the platform quickly. Sendlane, with its focus on email marketing, also offers a guided experience, making it easier for users to adapt. Meanwhile, Gravity Forms, while slightly more technical in nature, provides documentation and community assistance enabling users to find their footing. The learning curve might vary, but each platform encourages users to evolve and hone their skills as they grow in expertise, building confidence along the way.
Round Four - Customer Support: Your Allies in the Field
Let’s personify customer support for these platforms as devoted allies, ever-ready to jump in and assist. Instapage offers a wide array of support options, including chat, email, and a comprehensive knowledge base rich in tutorials. Sendlane, in addition to similar options, also has a community forum that fosters interaction among users, helping share insights and troubleshoot issues. Gravity Forms maintains a strong support structure, with email support and extensive documentation to guide users. Each platform provides valuable support, but Instapage stands out due to its accessibility and commitment to customer satisfaction.
Round Five - Exploring Value: Pricing and Plans
Understanding pricing structures is crucial for assessing value. Instapage offers flexible pricing plans designed to cater to varying business sizes, providing robust services that justify the investment. Sendlane presents competitive pricing within its email marketing focus, adding landing page features that appeal to growth-focused businesses. Gravity Forms operates on a tiered licensing model, allowing users to choose specific features they need. Each option has its merits, but aligning the chosen platform with specific goals and budgets is essential for delivering promising results and maximizing ROI.
In wrapping up our exploration of Instapage, Sendlane, and Gravity Forms, it's clear that while each platform possesses unique strengths, the best choice highly depends on the reader’s specific needs and marketing objectives. If features, speed, and innovative functionality are at the top of your wishlist, Instapage is a compelling option. So why not take Instapage for a test drive? With its free trial or demo, you can experience firsthand how it empowers marketers to deliver tailored landing page experiences, ultimately improving conversion rates and fostering customer loyalty. Decide for yourself which tool aligns with your marketing aspirations, and embrace the power of effective landing pages!
