How QuickPages vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with QuickPages and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. QuickPages vs. 23FormBuilder – The Ultimate Showdown
Choosing the right landing page builder is like assembling a team of superheroes for your marketing campaign. Each option brings its own unique skills to the table, but only one can claim the title of the ultimate champion. In this comparison, we’ll dive into the strengths and weaknesses of three heavyweights: Instapage, QuickPages, and 23FormBuilder. By the end, you'll have a clear picture of which platform best aligns with your marketing objectives, empowering you to make an informed decision. So, buckle up as we explore the features, performance, usability, support, and pricing of these competitors. Whether you’re looking to cut costs, boost conversions, or ensure a seamless landing page experience, we’ve got you covered.
Meet the Contenders
In the left corner, we have Instapage, a powerful tool known for its remarkable customization capabilities and focus on conversion rate optimization. Marketers love it for its user-friendly interface and wealth of templates, making it easy to create tailored landing pages. In the right corner, QuickPages boasts straightforward navigation and quick setup, appealing to those who want results without a steep learning curve. Lastly, 23FormBuilder comes into the ring, providing unique features centered around form-building capabilities, targeting businesses that prioritize data collection and lead generation. While each platform claims its stake in the market, they all have distinct approaches to landing page creation that cater to different needs and preferences.
Feature Showdown - Template Variety and Usability
Template Variety and User Experience - A Closer Look
When it comes to features, the template variety and ease of use are essential aspects for marketers. Instapage stands out with over 200 customizable templates, ensuring that users can create a diverse range of landing pages suitable for any campaign. Its drag-and-drop editor is intuitive, making it easy for even novices to build polished pages quickly. QuickPages offers a smaller selection of templates but emphasizes simplicity and efficiency, allowing users to get their pages up and running in no time. Meanwhile, 23FormBuilder's expertise lies in creating customizable forms, which are integral to data capture on landing pages. Its template library is less extensive, but its unique focus offers useful features for gathering leads directly.
Instapage: Your Best Ally for Customization and Conversion Success
Instapage doesn't just provide landing pages; it transforms the art of conversion with its relentless focus on user experience and optimization. The platform boasts A/B testing capabilities that are seamless and effective, enabling marketers to fine-tune their pages based on real-time data. The progressive web app capabilities allow for swift loading speeds, ensuring that potential customers encounter minimal delay. Furthermore, Instapage’s integrations with various marketing tools create a holistic environment for managing campaigns effectively. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates, making it a powerful ally in every digital marketer's toolkit.
Speed Matters: Performance Breakdown
Just like a well-oiled machine, website speed plays a crucial role in user experience. Picture waiting in line at your favorite café – a small inconvenience that might spoil your entire day. Similar frustrations arise with slow-loading landing pages, leading to lost visitors and missed conversions. Let's explore how our contenders perform in terms of speed and responsiveness.
Instapage Benefits in Speed and Performance
- Lightning-fast loading times, optimized for all devices
- Progressive web app support for enhanced performance
- A/B testing features that don’t compromise speed
- Auto-optimized images and assets for better performance
QuickPages Speed Advantages
- Quick page setups that minimize lag
- Responsive design options to ensure fast loading
- Lightweight templates that maintain speed
23FormBuilder Speed Features
- Optimized forms that load quickly and efficiently
- Integrates fast loading elements to enhance user experience
- Responsive design automatically adjusts to device speed
To wrap up the speed comparison, Instapage clearly proves itself as the leader in loading times and overall performance. While each platform has its benefits, the ability to combine speed with strong conversion tools makes Instapage stand out superior.
Usability Insights – A Welcoming Experience
Navigating a new tool can often feel like an uphill battle, but each of our contenders makes a compelling effort to welcome users. Instapage offers a gentle learning curve, with an extensive library of tutorials and resources that support newcomers and seasoned pros alike. QuickPages continues this trend, delivering an exceptionally user-friendly experience that prioritizes speed over complexity. With straightforward navigation, you can start building your landing pages with confidence. 23FormBuilder also caters to its users, focusing heavily on form functionality without overwhelming them. Each tool has its strengths, but the supportive resources and user experience across the board foster a positive environment for growth and learning.
Support Team – The Assistants You Need
Customer support can feel like having a trusty sidekick by your side. Instapage prides itself on its responsive customer service via chat and email, ensuring that help is always just a message away. Alongside this, they have a rich knowledge base and community forums to aid users in troubleshooting. QuickPages matches this level of service with live chat and email support, while offering an extensive FAQ section for quick inquiries. 23FormBuilder also provides solid support channels, focusing on email assistance and a user guide that covers essential topics. Each platform ensures users have reliable access to help, but Instapage’s comprehensive resources set it slightly ahead of the pack.
Price Comparison – Balancing Cost and Value
Pricing is a critical aspect of any decision-making process. Instapage offers a tier-based pricing model that caters to businesses of various sizes. Although it may seem like a higher investment, the robust features and tools available translate to better ROI for marketers. QuickPages provides a budget-friendly option geared toward startups and small businesses, perfect for those cautious about spending too much initially. Meanwhile, 23FormBuilder focuses mainly on form-building features, offering competitive pricing for businesses looking for specialized tools. As we analyze the costs, it's vital to align your choice with your budgetary constraints.
In conclusion, while each platform has its highlighting points, the best choice ultimately depends on individual needs and motivations. Whether it’s feature-rich capabilities, reliable support, or affordability that you value, knowing your priorities will lead you to the perfect landing page builder. With Instapage’s superior offerings in customization and speed, along with a free trial for hands-on experience, it deserves strong consideration in your quest for marketing excellence.
