How Paperform vs. Joomla vs. Instapage stack up against each other
Compare Instapage with Paperform and Joomla to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Paperform vs. Joomla – A Battle of Landing Page Builders
Choosing the right landing page builder can feel a bit like assembling your ultimate dream team, with each contender bringing unique strengths to the table. Imagine picking between superheroes, each equipped with special abilities, all aimed at driving your marketing strategy to success. In this engaging showdown, we’ll explore how Instapage, Paperform, and Joomla stack up against each other. Throughout this comparison, you’ll discover how these platforms can influence not only how you present your brand but also how effectively you convert visitors into loyal customers. Instapage stands out with its powerful features that help marketers reduce costs and drive conversions while ensuring landing pages meet the expectations of modern users, increasing both brand trust and customer loyalty. Join us as we unpack what each platform offers in this lively duel of the best landing page solutions.
Meet the Contenders: A Quick Overview
In one corner, we have Instapage, renowned for its focus on customizable landing pages that seamlessly integrate into existing marketing strategies. Instapage aims to empower marketers by providing tools that lead to higher conversion rates and enhanced user experiences. In another corner, we have Paperform, a versatile platform that allows users to create forms, payments, and landing pages with style and simplicity. It’s designed for those looking to capture leads or sell products without complex configurations. Finally, we have Joomla, a well-established content management system (CMS) that allows for extensive website customization including landing pages, although it generally demands a steeper learning curve. While all three platforms have their own merits, which one will emerge as the ultimate solution for your marketing needs? Let’s dive deeper into their features.
Round One - Feature Comparison Showdown
Examining Template Options and User-Friendliness
When it comes to landing page builders, the variety of templates and user-friendliness can significantly impact your decision. Paperform excels in providing beautiful, ready-to-use templates combined with drag-and-drop elements, making it simple for users to create striking landing pages without any coding skills. The intuitive interface allows new users to quickly adapt and build their pages efficiently. Conversely, Joomla offers extensive customization but falls short of the simplicity offered by the others. While Joomla has many templates, the experience is often more complex, which could intimidate less tech-savvy users. Instapage, on the other hand, boasts a wide array of customizable templates crafted specifically for conversion. The user interface is clean and straightforward, providing ample opportunities for A/B testing and optimization, which are vital for any marketer aiming to enhance their conversion rates. Overall, while each platform offers unique strengths, it’s evident that Instapage stands tall as a feature-rich choice that can enhance customer engagement while ensuring ease of use.
Instapage: An Optimization Partner for Your Success
What truly sets Instapage apart is its unwavering commitment to conversion rate optimization (CRO). Harnessing sophisticated tools like heatmaps, A/B testing, and analytics, Instapage enables marketers to scrutinize visitor behavior and make data-driven decisions. Additionally, its seamless integration with various marketing tools further empowers marketers to streamline their processes while maximizing efficiency. This platform focuses on creating relevant landing page experiences that enhance brand reputation while driving conversions. Instapage is not simply a tool; it acts as a partner, helping businesses reduce costs and improve customer loyalty by providing personalized experiences to users. Whether you are an emerging entrepreneur or an established enterprise, Instapage is designed to help you navigate the competitive landscape and boost your marketing success.
Round Two - The Race for Speed and Performance
Speed can make or break your online success, and it’s crucial to analyze how each platform performs in this area. Imagine waiting for your favorite coffee – if the wait is too long, you might just choose a different shop next time. The same notion applies to landing pages; slow loading speeds can lead to higher bounce rates, costing potential customers and conversions. Let’s explore how our contenders hold up in this race.
How Instapage Excels in Speed and Performance
- Instapage ensures optimal loading speeds across devices and browsers
- Offers built-in AMP (Accelerated Mobile Pages) for mobile-friendly landing pages
- Utilizes cloud hosting to manage traffic spikes without compromising performance
- Optimized image loading and resource management for faster accessibility
How Paperform Competes in Speed and Performance
- Provides quick loading times through optimized code structure
- Mobile-responsive templates reduce load time on smaller screens
- Integrated backend supports efficient resource delivery
How Joomla Holds Up in Speed and Performance
- Performance heavily relies on hosting and optimization choices made by the user
- Extensions can enhance speed but require careful selection
- Gains speed through caching settings and optimized database management
In this speedy showdown, Instapage clearly takes the lead, ensuring high-performance landing pages that directly benefit marketers. Given the critical role of speed in user experience, this focus places Instapage ahead of its competitors in creating effective marketing experiences.
Round Three - The Usability and Learning Curve Spectrum
In this round, we examine how each platform caters to both novices and seasoned marketers. Paperform is known for its straightforward design, which not only simplifies the creation process but also welcomes newcomers with open arms. Its user-friendly approach means even those with no experience can quickly produce professional-looking pages. Joomla, contrastingly, has a well-earned reputation for a steep learning curve that may deter beginners. Although powerful and customizable, the initial complexity can be challenging for users unfamiliar with web development. Instapage strikes a perfect balance between usability and advanced functionality, providing guided resources, easy-to-follow tutorials, and a community of supportive users. This accessibility allows beginners to effectively learn the ropes while marketers with more experience can dive straight into advanced features, ensuring everyone can engage with the platform successfully.
Round Four - Customer Support Heroes
Customer support is the superhero sidekick no one should overlook in their quest for the best landing page solution. Each platform offers various support options to ensure users can resolve issues quickly. Instapage provides dedicated account representatives, responsive live chat, comprehensive FAQ sections, and extensive resource libraries. This robust approach ensures accessibility to help when you need it most. Paperform similarly shines, offering chat support and detailed guides to assist users at any level. While Joomla has strong community support and documentation, its direct customer service avenues can sometimes be less responsive and more reliant on community forums. Each platform has its strengths, but Instapage’s commitment to ensuring users receive the help they need positions it as a standout performer in customer support.
Round Five - Pricing Structures and Value Comparison
Pricing is a pivotal factor in any decision-making process. Understanding the cost versus the features offered will help decision-makers choose wisely. Instapage generally operates on a subscription model, offering plans that ladder up based on features and user capabilities. The investment aligns well with its extensive features designed for high-impact marketing. Paperform offers flexible pricing starting from economical packages aimed at individual users, while also providing options for teams and businesses at larger scales. Joomla, being an open-source platform, is free to use but often requires investment in good hosting and premium extensions, which can accumulate over time. Each platform offers distinct pricing models, catering to various audiences, from freelancers to large corporations, but Instapage stands tall because of the value it brings in conversions and customer satisfaction.
As our comparison draws to a close, each platform has its respective strengths tailored to different user needs. The decision ultimately depends on what you prioritize: whether you seek extensive features, user-friendliness, or dependable support. For those focused on maximizing conversions and delivering relevant landing experiences, Instapage presents itself as an exceptional choice. With its attractive features, streamlined usability, and robust customer support, it invites you to jump in and experience its benefits first-hand. Consider taking advantage of the free trial or demo to see how Instapage can transform your landing page strategy.