How Net-Results vs. Forms.app vs. Instapage stack up against each other

Compare Instapage with Net-Results and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Net-Results and Forms.app.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Net-Results vs. Forms.app – A Comprehensive Showdown

When it comes to designing the perfect landing page, it can feel a bit like assembling an all-star team for a high-stakes tournament. Each contender brings its unique skills and functionalities to the arena, ready to help marketers score big in conversions. In this article, we will explore how Instapage, Net-Results, and Forms.app stack up against each other in various categories, all while setting the stage for marketing success. As we jump into this friendly rivalry, you can expect a deep dive into features, speed and performance, usability, customer support, and pricing. Ultimately, our spotlight will shine brightest on Instapage, a leading platform that empowers marketers to reduce costs, grow conversions, and deliver powerful landing page experiences that boost brand trust and customer loyalty. Get ready for an enlightening comparison that can simplify your decision-making process for your next marketing campaign.

Meet the Contenders: A Quick Introduction

In the digital landscape, having a standout landing page can make all the difference in capturing leads and driving conversions. Our first contender, Instapage, is renowned for its robust customization options and high conversion rates, making it a favorite among digital marketers looking for flexibility and innovative features. Next up is Net-Results, an automation platform that has begun to carve out its niche in the landing page sector by merging automation capabilities with landing page creation. Lastly, we have Forms.app, a user-friendly tool designed to simplify form creation and landing page building—ideal for businesses that prioritize ease of use. While all three platforms boast appealing traits, they cater to different aspects of digital marketing. Throughout this comparison, we’ll explore how each platform shines, allowing you to pinpoint which one best fits your unique goals and needs in the bustling world of online marketing.

Round One: Feature Face-Off

Templates Galore – Who Offers What?

When it comes to templates and user-friendliness, the first round bears significant weight in the decision-making process for marketers. Instapage prides itself on a vast, highly customizable template library that allows users to create visually stunning pages tailored specifically for conversions. These templates are not only diverse but are backed by data-driven insights to enhance effectiveness. On the other hand, Net-Results offers a more streamlined selection of templates that serve their automation goals, though they may not match the variety seen with Instapage. Meanwhile, Forms.app stands out for its simplicity; beginners will find its templates easy to navigate and modify, making it an appealing option for smaller businesses or those with limited web development experience. Each platform offers its own set of advantages, but the level of customization and sheer variety on Instapage sets a high bar.

Instapage: Your Partner in Growth and Engagement

Instapage takes the spotlight with its emphasis on enhancing user engagement through its extensive feature set. Marketers can take advantage of its unparalleled customization options, which allow for tailor-made landing pages that resonate with target audiences. With powerful A/B testing capabilities and comprehensive analytics, Instapage empowers users to make data-driven decisions, ultimately optimizing their campaigns for higher conversion rates. Additionally, it integrates seamlessly with various CRM and marketing tools, streamlining workflows for greater efficiency. Rather than simply providing a service, Instapage positions itself as a partner in growth, helping marketers reduce costs while ensuring landing pages resonate with their audience, fostering brand trust and customer loyalty in the process.

Round Two: Speed and Performance Insights

In online marketing, speed plays a crucial role in user experience. Picture yourself in a crowded coffee shop; no one enjoys waiting too long for their order. Similarly, a slow-loading landing page can frustrate visitors and deter potential conversions. Speed is a direct factor affecting user engagement and satisfaction; thus, it’s essential to evaluate how each platform performs in this arena. In our comparison of Instapage, Net-Results, and Forms.app, we aim to uncover which option delivers the best speed and reliability to keep your audience engaged and returning for more.

Instapage Advantages:

  1. Optimized for quick load times to enhance user experience
  2. Uses a Content Delivery Network (CDN) to ensure faster access globally
  3. Allows for image compression without loss of quality
  4. Fosters responsive design for seamless access across all devices

Net-Results Advantages:

  1. Offers automated lead scoring to prioritize engagement
  2. Includes analytics to track performance over time
  3. Integrates landing pages with email automation for timely follow-ups

Forms.app Advantages:

  1. Lightweight design focused on fast load times
  2. Simplified templates that reduce load time without excess features
  3. Mobile-friendly options ensuring quick access from any device
  4. Easy integrations with other platforms to maintain performance

After analyzing speed and performance, it's clear that Instapage stands out, proving to be the most reliable option for marketers seeking fast and effective landing pages. With its unique focus on optimization, it can truly set campaigns up for success.

Round Three: Usability and Learning Experience

In the world of digital marketing tools, usability is a significant factor that affects user satisfaction. Marketers at various experience levels should find each platform accessible and intuitive. Instapage shines with its user-centric interface designed to guide users through the process of creating compelling landing pages easily. Even if you’re new to landing page design, the drag-and-drop function makes customization a breeze. Net-Results, while slightly more complex due to its automation capabilities, still offers engaging tutorials and a supportive community that eases onboarding for newcomers. Conversely, Forms.app is perhaps the most beginner-friendly of all three; its straightforward process to create forms and landing pages requires minimal technical know-how. Regardless of a user's starting point, each platform provides the necessary support and resources to evolve from novice to seasoned pro.

Round Four: The Support Network

Customer support can make or break your experience with a platform. Each of our contenders offers different types of support mechanisms. Instapage has a robust knowledge base, responsive chat support, and dedicated account managers for premium customers—ensuring that help is always just a few clicks away. Net-Results features comprehensive resources and community forums, allowing users to tap into shared knowledge and experiences. Meanwhile, Forms.app excels with its email support and user-friendly documentation, which simplifies troubleshooting. The support offerings of each platform are commendable, but Instapage truly shines with its proactive approach to customer needs.

Round Five: Budgeting for Success

Pricing structures play a vital role in selecting a marketing tool that aligns with your budget. Instapage is competitively priced considering its functionalities, offering a unique pay-per-landing-page option that allows marketers to invest as they grow. Meanwhile, Net-Results follows a tiered pricing model that can be valuable for teams looking for comprehensive automation features, but it may be less appealing for those solely focused on landing pages. Forms.app presents a budget-friendly option, particularly for those who require only basic functionalities and straightforward form-building capabilities. Ultimately, understanding the value you receive from each platform will help guide your decision.

In wrapping up our comparison of Instapage, Net-Results, and Forms.app, it's clear that each has its distinct benefits and tailored offerings for specific needs. However, if your primary concern is an advanced landing page builder that can deliver optimized experiences designed for conversion, Instapage stands out as the optimum choice. So as you weigh your options, consider what features and support matter most to you, and don't hesitate to explore a free trial of Instapage to experience firsthand how it can transform your marketing endeavors.

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