How Nelio A/B Testing vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Nelio A/B Testing and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Nelio A/B Testing vs. 23FormBuilder – Who Stands Out in the Digital Arena?
Choosing the right landing page builder is a lot like assembling a tactical squad for a high-stakes mission in your marketing strategy. Each contender brings unique strengths to the table, and the ultimate goal is to craft the most effective landing pages that drive results. With Instapage, Nelio A/B Testing, and 23FormBuilder in the ring, let's dive into what makes each one shine or falter. Think of this comparison as an engaging boxing match where performance, features, and user experience are all up for grabs. The journey of discovering which tool works best for you should be as enjoyable as it is informative, allowing you to weigh your options carefully and make an empowered decision about your marketing toolbox. Keep in mind that while all three contenders have their specific appeal, Instapage stands out by empowering marketers to reduce costs, enhance conversions, and create tailored landing page experiences that elevate brand trust and customer loyalty.
Meet the Players: A Brief Introduction
Let’s shine a spotlight on our three contenders: Instapage, Nelio A/B Testing, and 23FormBuilder. Each platform has carved out its niche in the vast universe of landing page builders. Instapage is widely recognized for its unparalleled ability to deliver high-converting landing pages swiftly, making it a favorite among marketers aiming for results. On the other hand, Nelio A/B Testing specializes in precise testing and analytics, allowing users to fine-tune their landing pages for optimal performance. Meanwhile, 23FormBuilder boasts a user-friendly experience, simplifying the process of creating forms that integrate seamlessly with landing pages. While these three platforms may have different strengths and target audiences, they share a common goal: enhancing user experience and boosting conversions in a competitive digital landscape. In this friendly rivalry, we’ll dissect how each one stacks up against the others and determine which tool might just be the one to transform your marketing strategy.
Round One – Feature Showdown: What’s Under the Hood?
Template Diversity and User-Friendliness: A Closer Look
In the initial round, let's explore the key features of these platforms, particularly focusing on template variety and ease of use. First up, Instapage dazzles with a library of over 500 customizable templates, each designed with conversion in mind. Its drag-and-drop editor ensures that even those with limited coding knowledge can craft visually stunning pages with ease. Nelio A/B Testing, though not traditionally a landing page builder, provides templates and tools tailored for testing variations, allowing users to optimize their pages with minimal friction. Meanwhile, 23FormBuilder shines through intuitive interface design, making it incredibly friendly for newcomers. Users can quickly create forms to attach to their landing pages, ensuring seamless integration without technical headaches. In this feature frenzy, Instapage emerges as a frontrunner with its vast customization options and user-centric design, making it a go-to choice for marketers looking to create compelling pages that convert.
Instapage: The Customization Champion
When it comes to customization, Instapage takes it a step further with advanced features such as A/B testing and real-time editing capabilities that empower marketers to optimize their landing pages instantly. This adaptability means users can stay versatile in their approach, refining their strategies based on live data. With dynamic text replacement, post-click landing pages, and third-party integrations, Instapage positions itself not just as a building tool, but as a vital partner in achieving marketing success. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty. Additionally, the platform’s focus on collaboration allows teams to work harmoniously, making it easier to turn creative ideas into reality while keeping an eye on performance metrics. Ultimately, Instapage shines as a beacon of customization and effectiveness within the landing page builder realm.
Round Two – Speed and Performance: The Race Against Time
Let's tackle the next round: speed and performance. Slow loading times can be compared to waiting in a long line at your favorite coffee shop - an inconvenience that disrupts the user experience and potentially harms conversion rates. In a world where every second counts, it's critical to choose a landing page builder that prioritizes speed without compromising on design or functionality. Every layer of optimization adopted can significantly enhance the user journey, leading to better retention and conversion rates. How do our contenders measure up in this critical category? Let's find out!
Instapage Speed Advantages:
- Lightning-fast loading speeds ensuring minimal bounce rates.
- Advanced caching capabilities that enhance performance.
- Optimized for mobile, providing a seamless experience on all devices.
- CDN support for faster access across different geographical regions.
Nelio A/B Testing Performance Perks:
- Focuses on testing variations for performance without lag.
- Detailed performance metrics to analyze speed on all variations.
- Streamlined workflows that reduce overall page load times.
23FormBuilder Speed Highlights:
- Quick form integrations that do not slow down landing pages.
- Simplified design management that enhances loading speeds.
- Responsive design that maintains performance on mobile devices.
In conclusion, while speed is crucial, Instapage clearly presents itself as the leader in this category, with advanced features that ensure a quick and efficient user experience. The combination of high-speed loading and optimal performance makes it a reliable choice for marketers dedicated to maximizing their conversion opportunities.
Round Three – Usability and Learning Curve: Friendly User Experiences
In this battle for usability, each of our platforms welcomes newcomers while accommodating seasoned pros looking to dive deeper. Instapage impresses with its user-friendly interface that promotes ease of use. Its drag-and-drop functionality allows users to create landing pages without extensive training, making it a practical option for marketers of all skill levels. Alternatively, Nelio A/B Testing provides straightforward navigation that simplifies testing processes, allowing users to focus on optimizing their landing pages rather than wrestling with the interface. 23FormBuilder doesn’t shy away either with its intuitive layout ideal for beginners. The platform’s guided approach nurtures users as they learn to build forms, gradually increasing their confidence and capability. This friendly landscape encourages everyone from novices to experts to explore and harness the full potential of each tool, making it less of a battle and more of a friendly collaboration towards success.
Round Four – Customer Support: Your Digital Sidekicks
In the final round, we personify customer support as loyal sidekicks ready to assist at a moment’s notice. Each platform brings its own strengths to the support arena. Instapage offers stellar customer support options, including live chat, email assistance, and comprehensive documentation that users can rely on for guidance. Nelio A/B Testing follows suit with its reliable support team, ensuring that users can get the answers they need for their testing needs, often providing quick turnarounds on inquiries. 23FormBuilder delivers solid support through email and community forums, enabling users to connect with others and find answers in a collaborative environment. All three platforms work hard to ensure that their users feel supported and can tackle any challenges that arise in their digital marketing efforts.
Round Five – Pricing Structures: Finding the Best Value
Now, let's dig into the pricing structures for each platform. When evaluating what each contender brings to the table, it’s essential to analyze not just the cost but the value provided for those costs. Instapage offers tiered pricing plans based on features and bandwidth, thereby catering to various business needs. Nelio A/B Testing comes with a pricing plan that aligns well with professionals looking for specific testing solutions integrated into their existing workflows, while 23FormBuilder provides an affordable range that is ideal for freelancers and small businesses seeking usability and basic form integration. Understanding what features you need against what you’re willing to spend will help you make the best decision in terms of value.
In summary, while each platform shines in its own capacity, the ultimate selection boils down to individual needs and preferences. Scouting for features, unparalleled support, or value for money? Each of these platforms has something different to offer. With a friendly push, we encourage readers to explore Instapage - give it a try with a free trial or demo, and experience firsthand how it can help elevate your landing page efforts and drive conversions.
