How Microsoft Forms vs. LandingCube vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and LandingCube to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. LandingCube – Finding the Optimal Landing Page Builder
Navigating the world of landing page builders can feel like choosing your favorite flavor of ice cream: everyone has their preferences, and the options are endless. Just like ice cream, the best choice for you will depend on your taste and needs. In this friendly face-off, we’ll examine the capabilities of three leading contenders: Instapage, Microsoft Forms, and LandingCube. Each platform has unique features that cater to varied marketing strategies and goals. The stakes are high in this digital showdown as we evaluate not just the surface level but dig deeper into what makes these landing pages special and effective. Whether you're scaling your business or optimizing for conversions, we promise that this comparison will serve as your guide to the best practices of landing page creation. It's not just about aesthetics; it’s about how these pages can help reduce costs and grow conversions through relevant experiences that enhance brand trust and customer loyalty.
Meet the Competitors: Key Players in the Market
Let’s give a warm welcome to our three contenders in the landing page arena. First up, we have Instapage, known for its unrivaled customization and conversion optimization features. This powerful tool empowers marketers to not only create stunning landing pages but also to optimize them for higher conversion rates. Next, we have Microsoft Forms, widely recognized for its integration capabilities and user-friendly design, especially among those who are already entrenched in the Microsoft ecosystem. Despite lacking in advanced landing page features, it is a favorite for simple surveys and form collections. Lastly, we have LandingCube, a rising star popular for its seamless integration with online sales platforms, particularly for e-commerce. As we enter the rounds of comparison, each contender brings something valuable to the table, setting the stage for an insightful exploration of their capabilities and offerings.
Round One - Feature Showdown
Template Variety and User Experience
This round is all about the features and usability that each platform brings to the table. Users often prioritize an extensive template variety when selecting a landing page builder. Instapage boasts over 200 customizable templates, perfect for any niche and easily adaptable to reflect brand aesthetics. Its drag-and-drop functionality simplifies the customization process, enabling users to create professional-looking landing pages effortlessly. Microsoft Forms, on the other hand, is more about forms than flashy templates. It offers basic customization, which can be limiting for marketers seeking a more visually engaging option, but it's highly functional for straightforward data collection. LandingCube offers a solid number of templates focused primarily on e-commerce, making it a decent choice for shop owners, but it may lack the depth that marketers seeking varied landing pages might appreciate. Ultimately, for marketers serious about customization and creative expression, Instapage stands out, ensuring that every click tells a story.
Instapage: Your Partner in Conversion and Customization
In a crowded marketplace, Instapage shines through with its extensive suite aimed at maximized conversions. Equipped with features like A/B testing, heatmaps, and a unique conversion cloud, Instapage empowers marketers to tailor each landing page experience. This optimization is not just a bonus; it’s crucial for those looking to reduce costs and grow their conversions. Instapage further enhances user experience by allowing for comprehensive customization across all facets of page design, from layouts to call-to-action buttons. The collaborative features promote teamwork among marketing departments, enabling seamless integration and alignment on goals, setting Instapage apart as not just a tool, but as a partner in success as they craft targeted landing pages that resonate with users.
Round Two - Speed and Performance Insights
When it comes to user experience, speed and performance are non-negotiables. Slow loading times can deter users faster than a lackluster first date, impacting overall engagement and conversion rates. In the digital age, users expect responsiveness and efficiency. A quick overview suggests that performance can often be a make-or-break factor across our competitors, so let's delve into how they stack up against each other.
Instapage's Performance Edge:
- High loading speed due to optimized images and scripts.
- Automatic scaling to ensure performance on all devices.
- Built-in CDN (Content Delivery Network) support to decrease load time.
- Real-time previews that don’t sacrifice speed.
Microsoft Forms Performance Highlights:
- Fast loading times thanks to its lightweight design.
- Optimal performance for data collection without unnecessary features.
- Consistent uptimes due to Microsoft’s robust infrastructure.
LandingCube's Performance Notes:
- Quick setup process leading to swift page launches.
- Dedicated hosting for e-commerce pages, enhancing speed.
- User-friendly interface that loads efficiently.
In this round, Instapage takes the crown with superior loading speeds, ensuring enhanced user experience. It's crucial to note that as loading speeds tie directly into user satisfaction and conversion rates, this aspect makes Instapage a prime choice for marketers emphasizing performance.
Round Three - User Friendliness and Onboarding Experience
As we gear up for the next round, let’s pivot our focus to usability and user onboarding experiences. A great landing page builder should cater to novices while still being robust enough for seasoned marketers. Instapage excels in this area, offering intuitive editor tools complemented by an extensive library of tutorials that make the learning curve feel almost nonexistent. New users can quickly get up to speed, thanks to an inviting dashboard, while experienced professionals can dive into advanced features without overwhelming clutter. Microsoft Forms, while simple to access and use for basic tasks, may not cater fully to users looking for intricate landing page modification, which can lead to a steeper learning curve for some. LandingCube offers a straightforward building experience, yet it may still require some familiarization for effective use. With that in mind, Instapage stands out for its ease of use, making it a preferred choice for users across the proficiency spectrum.
Round Four - Support Mechanisms
Customer support can often be the unsung hero in the world of landing page builders. Think of it as that loyal sidekick always ready to jump into action when you're in a bind. Instapage provides stellar support through various channels, including chat, email, and phone options, ensuring immediate assistance when users encounter challenges. Additionally, they boast a vibrant community forum and extensive knowledge base that empowers users to troubleshoot independently. Microsoft Forms delivers reliable support primarily through the Microsoft support ecosystem and documentation, yet it may lack the immediacy desired by urgent users. LandingCube offers basic email support, though the lack of varied support options might limit users who prefer instant communication. For comprehensive and immediate assistance, Instapage emerges as the leader, helping users navigate challenges effectively.
Round Five - Pricing Overview and Value Proposition
As we turn our attention to pricing, it's essential to understand the context of your investment. Instapage's plans reflect its rich feature set and support system, offering tools that translate to revenue growth. With plans targeted toward marketers and teams requiring collaboration and optimization, the value is apparent for those seeking to enhance customer experiences. Microsoft Forms is cost-effective, particularly for users already leveraging the Microsoft Suite, but can be limiting for those wanting more advanced landing page features. LandingCube's pricing is competitive, making it attractive for small-to-medium e-commerce businesses, yet it might not satisfy all users looking for comprehensive solutions. As you explore your options, consider your budget against what each platform can provide in terms of features and support needs.
Ultimately, the selection between Instapage, Microsoft Forms, and LandingCube hinges on your specific marketing needs and priorities. Each platform comes with its unique strengths and opportunities for growth. For marketers keen on creating tailored, relevant landing page experiences while reducing costs and growing conversions, Instapage remains the superior option. With its free trial and demo available, there's no better time to explore how Instapage can significantly enhance your landing page journey.
