How Microsoft Forms vs. Kontactr vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Kontactr to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Kontactr – Who Comes Out on Top?
Choosing the right landing page builder can feel a bit like assembling a dream team of superheroes for your business's marketing strategy. Just like how each superhero brings unique strengths to the table, landing page builders offer various features and functionalities that can impact your success in the online world. Whether your objective is to boost conversions, enhance customer engagement, or create a seamless user experience, you'll want to navigate through the options wisely. In this article, we will pit Instapage against Microsoft Forms and Kontactr, diving deep into their features, performance, usability, support, and pricing to uncover which tool is best suited to help you achieve your marketing goals. So, grab your cape and let’s embark on this exciting journey of discovery!
Meet the Challengers
In the left corner, we have Instapage, a highly regarded platform specifically designed for marketers who are keen on creating optimized landing pages that can drive conversions and minimize costs. With a robust set of features, Instapage prioritizes user experience and offers a variety of tools to enhance brand trust and cultivate customer loyalty. In the right corner, Microsoft Forms enters the ring, a staple for many businesses seeking straightforward data collection and feedback solutions, albeit with limited landing page capabilities. Lastly, Kontactr claims its spot as a powerful contact form solution that offers some unique features but lacks the comprehensive tools that specialize landing page builders provide. With these contenders set, we’re ready to explore what each platform brings to the battlefield of digital marketing!
Round One - Feature Showdown
Template Variety and Usability
When it comes to template variety, Instapage offers an impressive library filled with professionally designed templates tailored for specific industries and goals. Users can easily customize these templates to align with their branding and conversion aspirations. This ease of use can be a game-changer for marketers who want to expedite their campaign's launch without sacrificing quality. On the contrary, Microsoft Forms provides a more simplistic solution focused on questionnaire creation rather than landing page design. Its template selection is limited, primarily emphasizing functionality over aesthetics. In contrast, Kontactr offers integration features that allow the creation of contact forms; however, it falls short in providing a comprehensive set of landing page templates. Users looking for visually appealing and conversion-focused pages may find its capabilities lacking, making Instapage a standout choice in this area.
Instapage: The Customization Champion
Instapage stands out with its powerful customization tools that make it easy to create tailored landing pages designed to maximize conversion rates. Users are empowered to adjust every aspect of their landing page, whether it’s the layout, tone, or call-to-action buttons, ensuring that the end result resonates perfectly with their target audience. This level of control, combined with advanced analytics features, positions Instapage as not just a tool, but a partner in success for marketers aiming to elevate their conversion game. By utilizing targeted landing page experiences, businesses can significantly increase brand trust and customer loyalty, which are crucial for long-term success.
Round Two - Speed and Efficiency
Ah, speed—the ever-important factor in user experience! Imagine waiting in a long line at your favorite coffee shop—what starts as a minor inconvenience can quickly escalate into frustration if you know it's going to take forever. Similarly, slow-loading landing pages can deter potential customers and affect conversion rates negatively. Here, speed and performance play a crucial role in determining user satisfaction and the ultimate success of marketing campaigns.
Instapage Advantages:
- Lightning-fast loading times with optimized page designs
- Advanced caching technology to enhance performance
- Integration with leading analytics tools for performance tracking
- A/B testing capabilities that ensure peak efficiency
Microsoft Forms Advantages:
- Quick setup with immediate feedback collection
- Integration with existing Microsoft ecosystems for streamlined functionality
- User-friendly interface promoting streamlined operations
Kontactr Advantages:
- Simple and efficient contact form creation
- Minimal setup time for quick deployment
- Responsive design elements ensuring visibility across devices
- Integration with various third-party applications to boost functionality
In the unraveling of speed and performance, it's clear that while Microsoft Forms and Kontactr both offer practical solutions, they are outshined by Instapage's capacity for rapid loading times and comprehensive performance features. As first impressions are pivotal in the digital realm, having a quick-loading, visually engaging landing page is essential for driving conversions.
Round Three - User Experience and Accessibility
User experience is paramount in retaining visitors and nurturing conversions. All three platforms cater to a range of users, from novices seeking basic solutions to seasoned professionals looking for more advanced capabilities. With that said, Instapage excels at providing a user-friendly interface that makes it approachable for beginners while offering a wealth of resources for more experienced marketers to dive deeper into advanced strategies. Similarly, Microsoft Forms focuses on simplicity, making it an accessible choice for those needing straightforward data collection tools. Kontactr provides a clean interface but may lack the depth to cater to users seeking extensive customization and analyses. Each platform welcomes its users warmly, but it’s Instapage's combination of educational resources, guided tutorials, and intuitive design that stands out as a potentially higher-ranking choice.
Round Four - Support Services
Support is critical when navigating new tools, and each of our contenders has something to offer. Instapage ensures its users are well-supported through live chat, email, and an expansive knowledge base filled with video tutorials, articles, and community forums, allowing for a slew of resources at one’s fingertips. Microsoft Forms, backed by Microsoft's extensive service network, provides ample online support but may lack the specialized landing page guidance that Instapage offers. Kontactr, while supporting through standard channels, can sometimes leave users longing for more interactive support. In the world of digital marketing tools, having a loyal sidekick on standby is key to overcoming challenges and making the most out of these platforms.
Round Five - Pricing Structures
Budget plays a notable role in deciding on the right platform. Instapage operates on a tiered pricing model that caters to various business sizes and needs, offering flexibility for users to choose a plan that aligns with their marketing objectives. Microsoft Forms is typically included in broader Microsoft 365 subscriptions, making it an appealing choice for organizations already invested in that ecosystem. Kontactr also presents a range of pricing options, but its limited capabilities may prompt some users to weigh the cost against more feature-rich alternatives. It all boils down to what best suits each user's unique goals, preferences, and resources.
In conclusion, all three platforms have distinct strengths that cater to different needs and objectives within the realm of landing page building and digital interaction. While budget and specific functionalities will influence your decision, Instapage stands out with its offerings of advanced customization, robust support, and proven success in driving conversions. So, whether you're looking to reduce costs, grow conversions, or deliver relevant landing page experiences that build trust and loyalty, Instapage is worth considering. Take advantage of a free trial or demo to explore its capabilities firsthand and see how it can empower your marketing efforts!