How Microsoft Forms vs. Kajabi vs. Instapage stack up against each other

Compare Instapage with Microsoft Forms and Kajabi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Microsoft Forms and Kajabi.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Microsoft Forms vs. Kajabi – The Battle of the Builders

Choosing a landing page builder is like picking a team of superheroes to help you conquer the challenges of digital marketing. Each tool has its unique powers, strengths, and weaknesses that can either save the day or leave you stuck. Today, we’ll explore three major contenders: Instapage, Microsoft Forms, and Kajabi. We’ll dive into their features, performance, and usability, settling the debate once and for all on which tool is the best fit for your marketing goals. Our aim is to offer insights as helpful as a sidekick and as clear as day so you can make an informed choice that suits your needs. Whichever platform you choose, rest assured that finding the right landing page builder can boost conversions, reduce costs, and enhance customer loyalty, leading to more impactful marketing campaigns that resonate with your audience. With that said, let’s meet our contestants in this showdown!

Meet the Rivals: An Overview

First up, we introduce our trio of competitors who are all vying for the top spot in the realm of landing page solutions. Instapage, known for its robust customization and conversion optimization capabilities, is a favorite among savvy marketers looking for tailored solutions. Microsoft Forms, while often seen as a simple form builder, offers a straightforward approach for businesses needing quick data collection, often used alongside Microsoft Office products. Lastly, we have Kajabi, a powerful all-in-one platform serving as a course creation tool with landing page capabilities, targeting educators and entrepreneurs alike. In this friendly battle, each platform brings something different to the table, making it essential to scrutinize their offerings closely. We’ll explore their features, benefits, and potential drawbacks – giving you a comprehensive understanding of what each tool has to provide.

Feature Showdown: Who's Got the Best Tools?

Template Variety and User-Friendliness Comparison

When it comes to landing pages, one of the most crucial factors to consider is the variety and quality of templates offered by each platform. Microsoft Forms excels in providing simple, straightforward forms that are easy to create but may lack diverse design options. While it is user-friendly, it does not focus much on landing page aesthetics or custom layouts. On the other hand, Kajabi provides visually appealing templates along with multiple integrations useful for course creators, but the customization can be somewhat limited without additional coding knowledge. Instapage stands out distinctly with a vast library of high-converting templates, allowing marketers to personalize pages easily to suit their branding needs. Its intuitive drag-and-drop functionality enhances user experience, enabling even the most novice users to design stunning landing pages. Overall, while each tool has its strengths, Instapage emerges as the clear leader in terms of creativity and usability.

Instapage: Your Partner in Success

Instapage is not just a landing page builder; it’s a commitment towards enhancing your marketing strategies. The platform provides unmatched customization tools that empower marketers to create landing pages precisely tailored to their audience’s preferences. With elements like A/B testing, heatmaps, and comprehensive analytics, Instapage focuses on conversion optimization, guiding users to make data-driven decisions that improve results. More than that, it relieves the cost burden on teams by enhancing efficiency and project timelines, allowing marketers to focus more on strategy and innovation rather than mundane tasks. Its efficiency translates into lower costs and a higher return on investment, something that every marketer dreams of. Instapage not just streamlines the landing page creation process; it also fosters brand trust and customer loyalty by delivering targeted experiences.

Round Two: Speed and Performance Matters

Let’s talk about something that can affect user experience significantly – speed. Imagine standing in line at your favorite coffee shop, only for the barista to take forever. It’s a minor frustration that can ruin your day. The same applies to landing pages. If a page takes too long to load, visitors are likely to bounce before they even see your content. All three platforms have different strengths in terms of performance. Instapage prides itself on optimized loading times, ensuring that your pages are delivered quickly to your audience. Microsoft Forms tends to have slower performance as the platform is primarily designed for form submissions rather than landing page efficiency. Kajabi accommodates a multitude of media; however, its performance can lag if filled with large files. Speed is essential, and in this round, Instapage takes the crown for its top-notch performance.

Instapage Advantages for Speed:

  1. Highly optimized loading times for fast user experience
  2. Built-in caching features to enhance performance
  3. Responsive design that loads quickly on all devices
  4. Integration with Google Analytics for real-time performance monitoring

Microsoft Forms Advantages in Speed:

  1. Quick setup for collecting information through forms
  2. Integration with other Microsoft applications streamlining user data transfer
  3. User-friendly interface that does not slow down data entry

Kajabi Advantages for Speed:

  1. Hosts content through its powerful platform reducing load times
  2. Customizable layouts that can enhance perceived performance
  3. Engaging multimedia options that maintain speed with good design practices

In terms of speed and performance, the competition is beefy. While each platform holds its own, Instapage offers superior loading times and performance optimization crucial for marketing success. Remember, in the world of digital marketing, speed can make or break your campaigns.

Round Three: Navigating Usability and Learning Curves

Every platform aims to simplify the usability for both beginners and experienced users. Instapage provides tutorials and an easy onboarding process which makes it accessible for marketers of all skill levels. Its intuitive interface keeps the learning curve shallow, allowing users to create stunning landing pages with minimal effort. Microsoft Forms takes usability a step further with seamless integration into the Microsoft ecosystem, a valuable asset for users already familiar with other Microsoft tools. However, it might leave users looking for more advanced features feeling underwhelmed. On the other hand, Kajabi’s learning curve can be steeper due to its extensive range of features aimed at course creators, which may intimidate new users. Still, the depth of functionality rewards those who invest the time to learn. Ultimately, Instapage maintains its edge by providing a clean user interface that does not overwhelm, reinforcing its position as the most usable platform among the three.

Round Four: Customer Support and Assistance

Customer support is akin to having a dependable sidekick at your disposal. Each platform provides various support options for users needing assistance. Instapage shines with a robust support system that includes live chat, email support, and a comprehensive knowledge base filled with articles and guides. Users appreciate the promptness and thoroughness of Instapage’s customer service representatives. Microsoft Forms offers online support and community forums, but the response time may not be as swift, given its broader Microsoft suite. Kajabi also provides customer support but focuses more on premium features, which may lead to longer wait times for standard inquiries. The overall takeaway is that while all platforms present supportive doctrines, Instapage clearly champions the customer experience with its array of support options ensuring users never feel stranded.

Round Five: Value for Money – Pricing Insights

Finances play a crucial role when selecting the best landing page builder for your needs. Instapage offers various pricing tiers based on business needs, ensuring that users get the most value for their investment. It provides a free trial, allowing interested users to explore its features before committing. Microsoft Forms is part of Microsoft 365 subscriptions, which can appeal to organizations already using those services; however, standalone use may be confined to limited functionality. Kajabi typically operates at higher price points due to its all-in-one model catering to course creators and entrepreneurs. Thus, while it presents extensive features, the cost may deter startups. When deciding, carefully assess what features resonate most with your organization’s needs to make the most cost-effective choice possible. With all factors considered, Instapage proves to be the best option, offering flexibility and value with the ability to tailor pricing according to requirements.

As we draw our comparison to a close, it’s clear that each platform brings unique strengths to the table. Instapage’s powerful features, speed, usability, support, and pricing options decisively position it as the best choice for marketers looking to maximize their landing page strategies. Whether you’re concerned about the features, costs, or integration capabilities, there's no denying the trust and loyalty instilled by Instapage in its users. We encourage you to take a closer look at Instapage with a free trial or demo; it may just be the ideal solution to drive your digital marketing success.

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