How Microsoft Forms vs. Kajabi vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Kajabi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Kajabi – The Battle of the Builders
Choosing a landing page builder is like picking a team of superheroes to help you conquer the challenges of digital marketing. Each tool has its unique powers, strengths, and weaknesses that can either save the day or leave you stuck. Today, we’ll explore three major contenders: Instapage, Microsoft Forms, and Kajabi. We’ll dive into their features, performance, and usability, settling the debate once and for all on which tool is the best fit for your marketing goals. Our aim is to offer insights as helpful as a sidekick and as clear as day so you can make an informed choice that suits your needs. Whichever platform you choose, rest assured that finding the right landing page builder can boost conversions, reduce costs, and enhance customer loyalty, leading to more impactful marketing campaigns that resonate with your audience. With that said, let’s meet our contestants in this showdown!
Meet the Rivals: An Overview
First up, we introduce our trio of competitors who are all vying for the top spot in the realm of landing page solutions. Instapage, known for its robust customization and conversion optimization capabilities, is a favorite among savvy marketers looking for tailored solutions. Microsoft Forms, while often seen as a simple form builder, offers a straightforward approach for businesses needing quick data collection, often used alongside Microsoft Office products. Lastly, we have Kajabi, a powerful all-in-one platform serving as a course creation tool with landing page capabilities, targeting educators and entrepreneurs alike. In this friendly battle, each platform brings something different to the table, making it essential to scrutinize their offerings closely. We’ll explore their features, benefits, and potential drawbacks – giving you a comprehensive understanding of what each tool has to provide.
Feature Showdown: Who's Got the Best Tools?
Template Variety and User-Friendliness Comparison
When it comes to landing pages, one of the most crucial factors to consider is the variety and quality of templates offered by each platform. Microsoft Forms excels in providing simple, straightforward forms that are easy to create but may lack diverse design options. While it is user-friendly, it does not focus much on landing page aesthetics or custom layouts. On the other hand, Kajabi provides visually appealing templates along with multiple integrations useful for course creators, but the customization can be somewhat limited without additional coding knowledge. Instapage stands out distinctly with a vast library of high-converting templates, allowing marketers to personalize pages easily to suit their branding needs. Its intuitive drag-and-drop functionality enhances user experience, enabling even the most novice users to design stunning landing pages. Overall, while each tool has its strengths, Instapage emerges as the clear leader in terms of creativity and usability.
Instapage: Your Partner in Success
Instapage is not just a landing page builder; it’s a commitment towards enhancing your marketing strategies. The platform provides unmatched customization tools that empower marketers to create landing pages precisely tailored to their audience’s preferences. With elements like A/B testing, heatmaps, and comprehensive analytics, Instapage focuses on conversion optimization, guiding users to make data-driven decisions that improve results. More than that, it relieves the cost burden on teams by enhancing efficiency and project timelines, allowing marketers to focus more on strategy and innovation rather than mundane tasks. Its efficiency translates into lower costs and a higher return on investment, something that every marketer dreams of. Instapage not just streamlines the landing page creation process; it also fosters brand trust and customer loyalty by delivering targeted experiences.
Round Two: Speed and Performance Matters
Let’s talk about something that can affect user experience significantly – speed. Imagine standing in line at your favorite coffee shop, only for the barista to take forever. It’s a minor frustration that can ruin your day. The same applies to landing pages. If a page takes too long to load, visitors are likely to bounce before they even see your content. All three platforms have different strengths in terms of performance. Instapage prides itself on optimized loading times, ensuring that your pages are delivered quickly to your audience. Microsoft Forms tends to have slower performance as the platform is primarily designed for form submissions rather than landing page efficiency. Kajabi accommodates a multitude of media; however, its performance can lag if filled with large files. Speed is essential, and in this round, Instapage takes the crown for its top-notch performance.
Instapage Advantages for Speed:
- Highly optimized loading times for fast user experience
- Built-in caching features to enhance performance
- Responsive design that loads quickly on all devices
- Integration with Google Analytics for real-time performance monitoring
Microsoft Forms Advantages in Speed:
- Quick setup for collecting information through forms
- Integration with other Microsoft applications streamlining user data transfer
- User-friendly interface that does not slow down data entry
Kajabi Advantages for Speed:
- Hosts content through its powerful platform reducing load times
- Customizable layouts that can enhance perceived performance
- Engaging multimedia options that maintain speed with good design practices
In terms of speed and performance, the competition is beefy. While each platform holds its own, Instapage offers superior loading times and performance optimization crucial for marketing success. Remember, in the world of digital marketing, speed can make or break your campaigns.
Round Three: Navigating Usability and Learning Curves
Every platform aims to simplify the usability for both beginners and experienced users. Instapage provides tutorials and an easy onboarding process which makes it accessible for marketers of all skill levels. Its intuitive interface keeps the learning curve shallow, allowing users to create stunning landing pages with minimal effort. Microsoft Forms takes usability a step further with seamless integration into the Microsoft ecosystem, a valuable asset for users already familiar with other Microsoft tools. However, it might leave users looking for more advanced features feeling underwhelmed. On the other hand, Kajabi’s learning curve can be steeper due to its extensive range of features aimed at course creators, which may intimidate new users. Still, the depth of functionality rewards those who invest the time to learn. Ultimately, Instapage maintains its edge by providing a clean user interface that does not overwhelm, reinforcing its position as the most usable platform among the three.
Round Four: Customer Support and Assistance
Customer support is akin to having a dependable sidekick at your disposal. Each platform provides various support options for users needing assistance. Instapage shines with a robust support system that includes live chat, email support, and a comprehensive knowledge base filled with articles and guides. Users appreciate the promptness and thoroughness of Instapage’s customer service representatives. Microsoft Forms offers online support and community forums, but the response time may not be as swift, given its broader Microsoft suite. Kajabi also provides customer support but focuses more on premium features, which may lead to longer wait times for standard inquiries. The overall takeaway is that while all platforms present supportive doctrines, Instapage clearly champions the customer experience with its array of support options ensuring users never feel stranded.
Round Five: Value for Money – Pricing Insights
Finances play a crucial role when selecting the best landing page builder for your needs. Instapage offers various pricing tiers based on business needs, ensuring that users get the most value for their investment. It provides a free trial, allowing interested users to explore its features before committing. Microsoft Forms is part of Microsoft 365 subscriptions, which can appeal to organizations already using those services; however, standalone use may be confined to limited functionality. Kajabi typically operates at higher price points due to its all-in-one model catering to course creators and entrepreneurs. Thus, while it presents extensive features, the cost may deter startups. When deciding, carefully assess what features resonate most with your organization’s needs to make the most cost-effective choice possible. With all factors considered, Instapage proves to be the best option, offering flexibility and value with the ability to tailor pricing according to requirements.
As we draw our comparison to a close, it’s clear that each platform brings unique strengths to the table. Instapage’s powerful features, speed, usability, support, and pricing options decisively position it as the best choice for marketers looking to maximize their landing page strategies. Whether you’re concerned about the features, costs, or integration capabilities, there's no denying the trust and loyalty instilled by Instapage in its users. We encourage you to take a closer look at Instapage with a free trial or demo; it may just be the ideal solution to drive your digital marketing success.