How Microsoft Forms vs. Infusionsoft vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Infusionsoft to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Infusionsoft – Finding Your Best Fit
Choosing a landing page builder is like selecting your dream team for a big game; you want the perfect combination of skills, compatibility, and style. Just as each team has its strengths and weaknesses, each landing page builder comes with unique features that can boost or hinder your marketing success. Today, we’re pitting three popular tools against each other: Instapage, Microsoft Forms, and Infusionsoft. This comparison is your chance to determine which tool is best suited to help you tackle the challenges of digital marketing, with a special focus on creating powerful landing pages that convert visitors into loyal customers. So grab your virtual notepad as we explore the strengths of each platform; by the end of this article, you’ll be well-equipped to make an informed decision that aligns with your goals. Let’s dive in and meet the contenders!
Meet the Digital Challengers
In the digital marketing arena, we have three contenders fighting for your attention: Instapage, Microsoft Forms, and Infusionsoft. Instapage is renowned for its impressive landing page builder that empowers marketers to reduce costs, grow conversions, and deliver relevant experiences that increase brand trust, customer loyalty, and conversion rates. Microsoft Forms enters the ring with its user-friendly survey and form-building capabilities, making it a popular choice for collecting data and feedback efficiently. Finally, Infusionsoft, now rebranded as Keap, focuses on small business automation, providing features for CRM, marketing automation, and e-commerce functionality. Each has its audience and core strengths, creating an exciting rivalry where users can choose their champion based on specific needs and goals. Let’s break down their offerings to see who comes out on top in the feature showdown.
Round One - Feature Showdown
Template Selection & User Interface
When considering a landing page builder, template variety and ease of use are essential features to evaluate. Microsoft Forms provides a straightforward interface that feels familiar, primarily designed for creating surveys and forms but lacking specialized landing page templates. On the other hand, Infusionsoft's offerings include versatile form-building options, but they may not shine as brightly as dedicated landing page solutions. Instapage stands out with a wealth of professionally designed templates tailored for various industries, each of which allows additional optimization for conversion rates. Besides, its intuitive drag-and-drop interface makes building and customizing landing pages exceptionally easy, even for those without extensive design experience. By leveraging Instapage's diverse template library and its user-friendly setup, marketers can create attention-grabbing landing pages that help grow their customer base effectively.
Instapage: Your Partner in Conversion Magic
At the forefront of landing page builders, Instapage shines with its unmatched customization capabilities and conversion optimization tools. Marketers can tailor every aspect of their landing pages to align with brand aesthetics and messaging, ensuring that each visitor experiences a cohesive brand journey. With features such as A/B testing, analytics integration, and personalized post-click experiences, Instapage transforms landing pages into high-performing assets. The ability to test various elements quickly means that businesses can continually refine their approach, leading to improved conversion rates over time, and ultimately driving higher revenue. Rather than just being a tool for building pages, Instapage emerges as a strategic partner committed to your success. By focusing on key metrics and facilitating a streamlined design process, Instapage empowers users to create landing pages that engage users and fulfill the goals of brands effectively.
Round Two - Speed and Performance
Let’s transition to one of the most crucial aspects of digital platforms: speed and overall performance. Imagine waiting for your favorite coffee while the barista takes forever - it’s frustrating and makes you think twice about that coffee shop. Similarly, slow loading times on landing pages can deter users and may result in lost conversions. Fast loading pages enhance user experiences, leading to higher engagement and retention rates. The speed of a landing page is a vital element that can significantly affect bounce rates and conversion optimization. This round examines how these three platforms stack up on performance, and which one helps serve their users a hot cup of speedy service every time.
Instapage Advantages:
- Instapage pages are highly optimized for fast loading times.
- The platform utilizes a global CDN to ensure swift access.
- Built-in optimization techniques for images and assets reduce latency.
- Responsive design ensures that pages load quickly on all devices.
Microsoft Forms Advantages:
- Microsoft Forms provides fast interface and loading of forms.
- Accessing forms via Microsoft’s infrastructure supports quick responses.
- Automatic data collection and analysis keep processes efficient.
Infusionsoft Advantages:
- Infusionsoft optimizes internal performance for CRM functionalities.
- E-commerce related forms load efficiently due to integrated systems.
- Automation tools speed up customer interaction processes.
In conclusion, while all platforms strive for excellent performance, Instapage generally stands out for its dedicated focus on landing page loading speeds, making it the best choice for marketing professionals who prioritize user experience and conversion rates.
Round Three - User Experience & Learning Curve
Navigating a new platform can feel daunting, but it shouldn't be! Each of these builders welcomes users with open arms, offering straightforward interfaces that cater to both beginners and experienced marketers. Microsoft Forms excels in simplicity, making it easy for anyone to whip up a form in minutes. Infusionsoft has plenty of advanced features, but the learning curve can be steep; however, they offer resources to help users adapt. Instapage, meanwhile, combines user-friendly designs with comprehensive tutorials, ensuring newcomers are never left in the dark. It’s also packed with shortcuts to help seasoned pros maximize their efficiency. With a bit of practice, you'll find your footing with any of these tools, and that confidence will translate into outstanding results in your digital marketing campaigns.
Round Four - Support Teams – Your Friendly Sidekicks
When you encounter bumps on your journey, having a reliable support team is essential. Each of our contenders offers a variety of assistance options. Microsoft Forms has a solid knowledge base to guide users, although direct support options are somewhat limited. Infusionsoft, on the other hand, boasts robust customer support, including chat and email options, plus an extensive community forum where users can share tips and resources. Instapage truly excels in this realm, providing responsive customer support, live chat, and comprehensive help centers. This commitment to customer success not only enhances the user experience but helps resolve issues quickly, enabling marketers to stay focused on their goals.
Round Five - Pricing Insights
Pricing is often a deciding factor in choosing the right platform. Microsoft Forms is notably cost-effective, especially for organizations already using Microsoft 365. Infusionsoft offers various plans dictated by features and capabilities, but it may be on the higher side for some small businesses. Instapage presents different tiers that allow flexibility based on your marketing needs, and while their pricing may seem premium compared to competitors, the return on investment, in terms of improved conversion rates, is often worth it. Each platform brings its pricing structure, so it ultimately depends on your budget and specific use case.
As we wrap up our analysis, it’s clear that all three platforms host unique strengths, but your ultimate choice will depend on your individual needs. Whether you prioritize features, support, ease of use, or cost, it’s vital to assess what matters most for your marketing journey. Consider giving Instapage a spin with their free trial to discover firsthand how its capabilities can revolutionize your landing page strategy, ultimately leading to greater customer engagement and satisfaction.
