How Marketo vs. Convert vs. Instapage stack up against each other
Compare Instapage with Marketo and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Marketo vs. Convert – Who Will Take the Crown?
Choosing the right landing page builder feels a bit like assembling an all-star team for an epic adventure. Each software has its unique strengths, just like superheroes with their special powers. Instapage, Marketo, and Convert each promise to supercharge your marketing efforts, but who will prove to be the ultimate ally? In this article, we'll dive into an engaging comparison that showcases their capabilities while emphasizing how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that build brand trust and customer loyalty. Let's discover which platform helps you achieve your goals and makes your marketing journey exciting and efficient. Get comfortable as we break down the features, advantages, and unique offerings of each contender while keeping the tone light and informative, ensuring you know what distinguishes each from the rest. Expect a blend of insightful analysis and relatable storytelling that makes your decision-making process a little easier and a lot more enjoyable.
The Digital Gladiators – Meet the Contenders
In this corner, we have Instapage, the versatile tool renowned for its beautiful landing page designs and advanced optimization features that promise to skyrocket conversions. Then we have Marketo, a giant in the marketing automation realm, often loved for its comprehensive capabilities that extend beyond just landing pages. Finally, we introduce Convert, which focuses fiercely on testing and analytics, providing a refined platform for those who want to fine-tune their campaigns. Each platform brings something unique to the table, and their strengths lie in different areas, catering to various marketing needs and goals. With Instapage focusing on empowering marketers through cost reduction and conversion growth, Marketo shines in automation integration, while Convert carves a niche with its dedication to performance measurement. Together, these tools make up a trifecta of competition, each keen to earn their place in your marketing toolbox. The rivalry is palpable, and the stakes are high as we assess the features, benefits, and overall effectiveness in the quest for the best landing page solution.
Feature Showdown - A Closer Look at Capabilities
Template Selection and User-Friendliness
When it comes to template variety and ease of use, each platform puts forth its best foot. Instapage offers a rich library of customizable templates designed to cater to various industries and marketing goals, allowing users to create beautiful landing pages without any coding expertise. The drag-and-drop interface enhances user experience, empowering anyone— regardless of skill level—to design and launch pages quickly and seamlessly. Marketo, while equipped with a solid range of landing page templates, leans more towards the automation end of the spectrum and may require users to navigate a more complex interface, which could overwhelm those seeking simplicity. On the other hand, Convert specializes in customized testing experiences, offering templates tailored for A/B testing. Although its design options may not be as extensive as Instapage's, Convert excels at enabling marketers to fine-tune campaigns based on performance metrics. The key takeaway is that Instapage leads with design flexibility, while Marketo and Convert cater to more specialized niches, thereby ensuring each option meets specific marketing needs. Your choice here should align with the complexity of your campaigns and the design sophistication you seek.
Instapage: A Hub for Customization and ASTounding Optimizations
Instapage stands out as the ultimate tool for customization and conversion optimization in a crowded marketplace. With an intuitive interface and a focus on user experience, it offers an unparalleled level of personalization for marketers. The platform's array of over 500 high-converting templates, alongside the ability to customize every element of your landing page, empowers marketers to craft relevant experiences that resonate with their target audience. The introduction of dynamic text replacement enhances personalization by tailoring messaging on the page based on user search queries, making your marketing campaigns much more effective. Furthermore, Instapage provides robust analytics capabilities, ensuring that marketers can track performance metrics in real time and gain insights to refine their strategies continuously. Overall, choosing Instapage means investing in a comprehensive platform that optimizes conversion rates, enhances brand trust, and boosts customer loyalty by delivering tailored experiences designed for success.
Speed and Performance – The Race for Efficiency
Imagine waiting for a webpage to load like standing in line at your favorite coffee shop; if it takes too long, your enthusiasm wanes—similarly, slow-loading landing pages can deter potential customers. Speed is vital, and the performance of each platform leaves its mark on user experience. Instapage emphasizes quick loading times by employing a network of globally distributed servers. This ensures that your landing pages load at lightning speed, reducing user drop-off rates and retaining visitor interest. Instapage's commitment to performance optimization results in a smooth experience for potential customers, which is a key contributing factor to increased conversion rates. Meanwhile, Marketo, while capable, may face some challenges in this area due to its intricate functionalities, causing slower loading times in comparison. Convert, on the other hand, also places a strong emphasis on speed, particularly during A/B testing, optimizing pages for performance to ensure users see the best version of content during their interactions. As we delve deeper into the specifics of each platform, it becomes clear that Instapage emerges as the champion in speed and efficiency, vital components for securing user engagement.
The Instapage Edge:
- High-speed loading times ensure minimal bounce rates.
- CDN infrastructure delivering content quickly across the globe.
- Efficient page optimizations to ensure a fast experience.
- User-friendly interface resulting in streamlined creation processes.
The Marketo Advantage:
- Integration with comprehensive marketing automation tools.
- Reliable analytics to monitor campaign performance.
- Flexibility to design tailored campaigns for various audiences.
The Convert Benefits:
- Optimized speed for A/B split testing experience.
- User-centric design for effective campaigns.
- Robust analytics aimed at performance enhancement.
In conclusion, while all three platforms place importance on speed and performance, Instapage stands out as the leader, ensuring users have an unparalleled experience that drives conversions. The SEO-friendly design coupled with advanced features makes it the best option for those serious about optimizing their landing pages for success.
Navigating the Learning Curve – User Experience
When it comes to usability, each platform takes unique steps to ensure that both newcomers and experienced professionals feel empowered. Instapage wins with its approachable interface, allowing users to ramp up their skill level quickly without feeling overwhelmed by unnecessary complexities. Detailed tutorials and customer support resources pave the way for a smooth onboarding experience. Conversely, Marketo, while powerful, may present a steeper learning curve due to its vast array of functionalities. Users might find themselves needing to invest time and effort to unlock the platform's full potential. In contrast, Convert aims to be friendly and supportive, with a focus on helping users leverage testing and analytical capabilities. With a user-centric design, Convert encourages experimentation and learning, ensuring users feel supported on their journey. The takeaway? If you're looking for a platform that prioritizes usability while delivering top-notch features, Instapage shines bright, making your path to mastery as enjoyable as the journey itself.
Support Systems – Your Reliable Sidekicks
Customer support can be likened to a trusted sidekick, always ready to jump in and assist you in times of need. Instapage offers an impressive suite of support options, including live chat, email support, and an extensive knowledge base filled with articles, videos, and step-by-step guides to help users troubleshoot and enhance their experience. Marketo, known for its broad capabilities, also offers various support channels, including a user community providing access to shared knowledge and resources, although the response times might vary. Convert provides decent support options, offering email assistance and a helpful community forum where users can exchange tips and insights. All in all, it’s clear that Instapage excels in providing comprehensive support resources, promising a seamless experience for all users while ensuring they feel accompanied at every step of their marketing journey.
Pricing Strategies – Finding the Best Fit
Navigating the pricing structures of these platforms will help readers shortlist the best option for their unique needs. Instapage offers tiered pricing plans that provide flexibility, making it accessible for businesses of all sizes. Its investment is justified by the rich features provided, particularly considering its potential for driving conversions and establishing brand loyalty. Marketo's pricing, while higher, reflects its extensive automation tools and broader marketing capabilities, yet it may not be suitable for those seeking a stand-alone landing page builder. Convert positions itself competitively with pricing designed to appeal to users looking to invest solely in testing and analytics, but its value proposition may lessen when compared to the holistic offerings of Instapage. Each platform has strengths and weaknesses; understanding what you're getting for your investment is crucial. By openly discussing the unique features and advantages of each tool, you can find a pricing path that aligns with your current and future marketing goals.
In conclusion, while Marketo and Convert offer valuable features, the best fit may vary according to individual preferences and marketing objectives. Instapage stands out as an ideal solution for those prioritizing relevant landing page experiences that foster trust and boost conversion rates. Whether you're drawn to the impressive customization capabilities of Instapage, the automation strengths of Marketo, or the fine-tuning options from Convert, there's a solution for every marketer. Don't hesitate to take Instapage for a test drive with a free trial or demo; doing so could be the first step in elevating your marketing success.
