How LanderApp vs. Infusionsoft vs. Instapage stack up against each other
Compare Instapage with LanderApp and Infusionsoft to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
A Showdown: Instapage, LanderApp, and Infusionsoft – Discover the Champion!
When it comes to choosing the best landing page builder, it can feel akin to selecting the ultimate superhero team for your marketing strategy. Each contender has unique strengths and powers, ready to take on the challenges of boosting conversions, lowering costs, and creating engaging customer experiences. In this friendly rivalry, we’ll examine how Instapage, LanderApp, and Infusionsoft stack up against each other. With an emphasis on relevance and effectiveness, let’s explore how these platforms can transform your marketing endeavors. By the end of this article, you will not only understand the differences and similarities between the platforms but also feel empowered to make the right choice tailored to your needs. (This comparison will be as insightful as it is enjoyable, focusing on features, performance, usability, support, and pricing.)
Meet the Competitors: A Brief Introduction
In one corner, we have Instapage, a premier landing page builder known for its remarkable customization capabilities and conversion optimization tools. This powerhouse allows marketers to create distinct landing pages that resonate with their audience, fostering brand trust and customer loyalty. Next up, LanderApp presents a user-friendly solution designed for individuals who value simplicity and effectiveness. While LanderApp may not boast the breadth of features offered by its competitors, it compensates with an intuitive interface that appeals to small business owners and entrepreneurs. Finally, there’s Infusionsoft (now known as Keap), a solution that integrates powerful marketing automation with landing page creation. It’s an all-in-one tool aimed primarily at those looking to enhance customer relationships and streamline their marketing processes. Each contender brings unique offerings to the table, making the race to find the best tool more competitive than ever. (Let’s dive deeper into what they have to offer.)
First Round - Feature Comparison: A Showcase of Strengths
Template Diversity and User Experience: Who Does It Best?
The first arena of our comparison centers around the variety of templates and overall ease of use of each platform. Instapage has a catalog of over 500 customizable templates that can cater to various industries and campaigns, allowing users to create pages that directly address their target audience's needs. The drag-and-drop functionality also enhances user experience, making it easy for marketers of all levels to design compelling landing pages without needing intricate coding skills. On the other hand, LanderApp may offer fewer templates, but it stands out with its simplicity. Users can create effective landing pages in a matter of minutes thanks to its streamlined process. LanderApp’s interface is particularly favorable for newcomers, offering a quick setup that allows users to publish their pages swiftly. Infusionsoft, while a robust platform with integrated features, tends to cause confusion among less tech-savvy users due to its steep learning curve. Overall, it excels in offering a variety of functionality but may leave some users longing for a more straightforward design experience. (This first round has set the stage for our heavyweight contenders in the land of landing pages.)
Instapage: Customization and Optimization Made Easy
Instapage is not just another tool; it’s your partner in driving successful marketing campaigns. The platform shines with its extensive customization options, giving users the capability to brand their landing pages just how they envision. Marketers seeking to maximize conversion rates will appreciate the dedicated features like A/B testing, heat maps, and post-click optimization tools. These features are specifically tailored to bolster conversions, ensuring that every click helps move visitors further along the sales funnel. Instapage is committed to empowering marketers with tools that help to reduce costs while driving growth and creating relevant experiences for customers. Its strong analytics capabilities also allow users to track their progress closely, unveiling valuable insights that can shape future strategies. This combination of powerful tools ensures that Instapage remains a robust option in any marketing toolkit, aiming to increase both brand trust and customer loyalty.
Second Round - Performance Under Pressure
Imagine walking into your favorite coffee shop, only to find yourself stuck in a long line. Frustrating, right? The same goes for your website—slow loading times can dramatically affect user experience. In this next round, we're examining how quickly each platform's landing pages load and respond. Page performance can impact not only user satisfaction but also conversion rates. Let’s see how our contenders measure up.
Advantages of Instapage in Terms of Speed and Performance:
- Fast loading times, often under 3 seconds.
- Responsive design that adapts seamlessly to mobile devices.
- Optimized by default for Google PageSpeed rates.
- Built-in tools for tracking performance metrics directly.
Advantages of LanderApp in Speed and Performance:
- Rapid deployment of landing pages to the web.
- Simple design elements lead to quicker loading.
- User-friendly interface minimizes unnecessary code.
Advantages of Infusionsoft in Speed and Performance:
- Integration with other marketing tools can streamline processes.
- Custom domains provide enhanced loading speed.
- Strong infrastructure designed for marketing automation features.
- Minimizes loading issues by leveraging cloud technology.
In the arena of speed and performance, Instapage emerges as the clear winner, consistently delivering swift load times and an overall delightful user experience. Although LanderApp and Infusionsoft have their strengths, especially in terms of straightforward usability and integration capabilities respectively, Instapage’s commitment to speed is unmatched.
Third Round - Usability and Learning Journey
Transitioning into usability, each platform offers varied pathways for users, catering to both novices and seasoned professionals. Instapage boasts a robust onboarding process that guides users through the platform’s extensive features, making it simple to get started. Its interface is user-friendly, enabling marketers to design pages effortlessly. LanderApp continues to score high for its beginner-friendly approach, allowing users to jump in and create landing pages without feeling overwhelmed. However, as it lacks some advanced features, experienced marketers might find themselves limited. Infusionsoft’s steeper learning curve can be a hurdle for some users but delivers powerful automation benefits once mastered. Overall, while Instapage and LanderApp easily facilitate entry and continuous learning, Infusionsoft offers an advanced experience necessary for adept marketers, making it essential to weigh the learning curve against the desired outcomes.
Fourth Round - Support: Your Marketing Sidekicks
What’s a good superhero team without its loyal sidekicks? In our comparison of support, we’ll see how responsive each platform is when users require assistance. Instapage prides itself on its excellent customer support, offering chat, email, and an expansive knowledge base filled with resources. Users often rave about the promptness and quality of assistance they receive. LanderApp also incorporates a solid support system, facilitating live chat and email responses, but lacks a comprehensive community platform. Infusionsoft provides extensive resources and support options, including a dedicated customer care team and a knowledge base, but some users report that getting timely responses can vary. This round showcases Instapage's commitment to ensuring users receive the help they need effectively and promptly.
Fifth Round - Pricing Strategies: Finding the Best Value
Pricing can be a decisive factor when selecting a platform. Instapage’s plans are tiered, allowing users to choose options based on their needs, with features that cater to both startups and large enterprises. A free trial provides an opportunity for users to explore without immediate financial commitment. LanderApp, on the other hand, offers straightforward pricing and is favorable for those on tight budgets, although its capabilities might feel limited compared to its competitors. Infusionsoft tends to be on the higher end of the pricing spectrum, justified by its extensive feature set aimed at marketing automation. However, for small businesses, the cost may feel steep relative to the core features available. As we conclude the pricing debate, it’s clear that while Instapage presents substantial value through its diverse features, LanderApp and Infusionsoft offer options suited for different financial strategies and business scales.
In summation, while each platform presents its own compelling advantages and unique selling points, Instapage stands out overall. Through a mix of customizable features, exceptional support, and vital analytics, marketers can reduce costs, grow conversions, and create relevant landing page experiences that foster brand trust, enhance customer loyalty, and drive up conversion rates. The ideal choice will depend on individual needs, but for those seeking a dynamic, reliable landing page builder, Instapage is undoubtedly worth considering. Take advantage of a free trial to experience its features firsthand and see how it can elevate your marketing game.
