How Kajabi vs. FormKeep vs. Instapage stack up against each other

Compare Instapage with Kajabi and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Kajabi and FormKeep.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Kajabi vs. FormKeep – Who Takes the Crown?

Choosing the right landing page builder is much like assembling your own dream team of superheroes in a blockbuster film. Each contender brings unique powers and abilities that can either save the day or leave you feeling a bit underwhelmed. Whether you're aiming to boost conversions, reduce costs, or enhance customer experiences, smart marketing choices can dramatically influence results. With options like Instapage, Kajabi, and FormKeep, the competition can be fierce, but that’s what makes this an interesting showdown. In this article, we'll unravel the features of these platforms and see how they stack up against one another, particularly focusing on how Instapage empowers marketers to craft engaging landing pages that enhance brand trust and drive conversions. So, grab your popcorn as we dive into this comprehensive comparison that promises to entertain while it informs!

Meet the Competitors

In the blue corner, we have Instapage—a platform renowned for its specialization in landing pages. Instapage claims fame through a plethora of customizable templates and conversion-centric features, hoping to stand out as the go-to solution for marketers aiming for high Intel conversions. In the red corner is Kajabi, a versatile platform that goes beyond just landing pages and dives deep into all-in-one marketing and sales management, offering robust educational features for those in the knowledge economy. And last but not least, FormKeep steps into the ring with simple yet effective form-building solutions that attract users looking for straightforward data collection and user feedback. Each platform has its brand of charm and capabilities, aiming to help users reach their marketing goals efficiently. But which one is the best for your specific needs? Keep reading as we dissect the staple features of these platforms.

Round One - Feature Showdown

Template Selection and User-Friendly Design

When it comes to templates and user experience, the stakes are high. Instapage offers an extensive gallery of customizable templates designed for landing pages, ensuring users can quickly find the right aesthetic while also optimizing for conversion. Kajabi, however, showcases its marketing prowess with a selection of templates that cater to online courses and membership sites, potentially restricting its usability for purely landing page purposes. Meanwhile, FormKeep is straightforward with its approach, providing basic templates that allow for efficient form creation but lack the visual flair and comprehensive design options of the other platforms. It’s clear that while every contender offers template options, Instapage shines brightly with its focus on conversion-driven design. The user journey is critical, and Instapage’s dedicated page builder enhances ease of use without intimidating newcomers, creating an experience that is rich and effective.

Instapage: Your Partner in Customization and Conversion Success

Instapage stands out not just for its extensive template collection but as a genuinely valuable partner for marketers. The platform emphasizes customizable landing pages, which means you can fine-tune every element according to your brand's identity. Whether you want to adjust the colors, fonts, or even the layout, you have full creative control at your fingertips. But customization goes beyond aesthetics; it also includes conversion rate optimization features that help you strategically incorporate elements like A/B testing, dynamic text replacement, and heat mapping. This focus on delivering relevant landing page experiences translates into higher trust from your audience, increased customer loyalty, and ultimately, better conversion rates. With Instapage, you can create tailored landing page experiences that speak directly to your target market’s needs, empowering you to make decisions that lead to success.

Round Two - Speed and Reliability

Let's journey into how speed and performance play pivotal roles in user satisfaction. Imagine strolling into your favorite café, only to find a long line that feels like an eternity. Just like that, if your landing page isn’t swift to load, potential customers might lose interest and bounce before even getting a chance to engage. User experience heavily hinges on speed, and it’s essential for marketers to select tools that ensure efficient loading times and seamless performance. Now, how do our three champions stack up when it comes to speed?

The Advantages of Instapage:

  1. Fast loading times driven by optimized code and infrastructure
  2. A dedicated content delivery network (CDN) that enhances speed globally
  3. Regular performance updates ensuring high reliability
  4. User-friendly design interface that doesn’t slow down page building

The Advantages of Kajabi:

  1. Efficient performance optimized for educational content delivery
  2. Reliable infrastructure that supports multimedia assets without lag
  3. Pre-designed pages that load quickly for ease of conditional flows

The Advantages of FormKeep:

  1. Streamlined forms that load promptly on any device
  2. Simple design that enhances performance without unnecessary complexity
  3. Reliable uptime that minimizes disruptions during data collection

In conclusion, speed matters significantly in what we consider the best landing page builders. While all three tools have commendable attributes regarding performance, Instapage takes the title here. With its considerable focus on efficient loading times and high reliability, Instapage outshines its competitors.

Round Three - User Friendliness and Learning Curve

Navigating through a new platform can feel like climbing a mountain for anyone, whether you're just starting or a seasoned professional. Luckily, the user-interface and learning curve are essential factors to consider when selecting your ideal landing page builder. Instapage welcomes newcomers with its intuitive design, making the onboarding process smooth and offering ample resources to help users quickly acclimate. Kajabi, while feature-rich, may present a myriad of options that can initially overwhelm users, but it gradually becomes easier as one learns its functionalities. Contrarily, FormKeep is a straightforward tool with limited features, allowing users to pick it up quickly. Each platform has strengths, but Instapage’s tailored support and user-friendly design set it up as the best option for achieving quick success without climbing a steep learning curve.

Round Four - Customer Support Champions

When the going gets tough, having a reliable support system is like having your own trusty sidekick at your side. Instapage provides support across multiple channels, including live chat, email, and a comprehensive knowledge base filled with guides and tutorials. Kajabi also offers extensive resources and community forums that nurture user collaboration, although it mainly focuses on course creators. FormKeep keeps it simple with email support along with a minimal knowledge base. Despite its simplicity, users may notice delay in response times for more complex issues. Overall, Instapage leads in the customer support arena, ensuring users have the resources they need readily available, which significantly impacts user satisfaction and is a vital consideration.

Final Round - Pricing Strategies

When it comes to pricing, it’s important to analyze the value you’re getting. Instapage offers tiered pricing options based on features, so users can select plans that align closely with their marketing objectives. Kajabi's pricing can appear steeper, particularly for users who are primarily interested in landing pages rather than comprehensive educational tools. Conversely, FormKeep provides transparent pricing aimed at small businesses or individuals needing straightforward form-building capabilities, making it an appealing choice for those with budget constraints. While all three platforms possess unique pricing structures, Instapage stands out by ensuring marketers can find an affordable plan that doesn’t skimp on essential features.

In wrapping up our friendly competition, it’s clear that each platform has its unique advantages and areas of specialization. Ultimately, the right choice will illuminate your specific needs and business goals. If your priority is on advanced landing page features and performance, Instapage is where you might want to start. This tool invites you to explore its capabilities through a free trial or demo, allowing you to experience firsthand how it can transform your marketing efforts. Remember, every marketing journey is unique, and aligning with the right platform paves the way to achieving excellent results.

FAQs

Try the most advanced landing page platform today