How JotForm vs. Formidable Forms vs. Instapage stack up against each other
Compare Instapage with JotForm and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. Formidable Forms – Who Comes Out on Top?
Choosing the right landing page builder for your marketing strategy can feel similar to assembling a dream team of superheroes. Each tool brings its unique powers and features to the table, impacting your campaign's success. In this comparison, we pit three popular contenders—Instapage, JotForm, and Formidable Forms—against each other. More than just a comparison, we’re diving into what makes each option shine or fall short. Whether you're focusing on aesthetics, functionality, or integration capabilities, this guide illuminates all aspects so you can choose wisely. Expect detailed insights that will not only inform but also give you a sense of clarity you might not have had before. So, strap in as we take a ride through this exciting landscape, exploring what each tool can do for you and how Instapage stands tall as a leader in empowering marketers to increase conversion rates and brand loyalty.
Meet the Competitors
In one corner, we have Instapage, renowned for its robust landing page capabilities that help marketers in reducing costs while maximizing conversions. Next up is JotForm, a user-friendly form builder that’s known for its seamless integration with various applications and user-oriented design, perfect for quick form gathering. Finally, we have Formidable Forms, which provides a flexible and powerful solution for building forms and surveys, making it a go-to choice for developers looking for customization. The friendly rivalry among these platforms offers marketers a wealth of choices tailored to different needs, whether you’re focused on conversion optimization, ease of use, or extensive customization options. As they step into the spotlight, each tool showcases its best features, each vying for your attention as the best fit for your marketing goals.
Round One - Feature Showdown
Template Offerings and User-Friendliness
When assessing landing page solutions, one of the critical aspects to consider is the range of templates available and the ease of use for beginners. JotForm dazzles with a variety of templates that make creating forms a breeze. Their drag-and-drop interface appeals to those who may not have a tech background, meaning users can quickly set up forms without feeling overwhelmed. However, while its templates are visually appealing, they may lack the level of customizability that more advanced users desire. On the other hand, Formidable Forms achieves a balance by providing basic templates alongside powerful customization options. Users can create intricate, multi-part forms tailored to their specific needs while still benefitting from user-friendly design principles. Lastly, Instapage takes things a step further with its vast library of high-converting landing page templates designed explicitly for boosting marketing funnels. Not only does it excel in variety, but the advanced editing features allow for detailed customization that can transform any template into a unique landing page that aligns perfectly with a brand's messaging. Ideally, each platform showcases its strengths, particularly in how they address the essential aspects of template variety and ease of use.
Instapage: Your Partner in Conversion Maximization
Instapage stands out as the ultimate tool for marketers eager to elevate their conversion rates. Its comprehensive range of optimization features—such as A/B testing, heatmaps, and user-friendly editing tools—enables users to fine-tune every element of their landing pages from top to bottom. Marketers can experiment with various layouts, CTA buttons, and copy until they land on the ideal mix that resonates with their audience. Beyond simple design, Instapage is a powerful ally that strategically empowers marketers to reduce costs and grow conversions effectively. The platform’s focus on delivering relevant landing page experiences also fosters increased brand trust and customer loyalty, making it a top choice for businesses committed to enhancing their marketing prowess. By positioning itself not just as a tool but as a proactive partner in success, Instapage fosters an environment where marketers can flourish.
Round Two - Speed and User Experience
Picture this: you're in line at your favorite coffee shop, eagerly anticipating your usual order, only to find the line moving at a snail's pace. Frustrating, right? The same concept applies to landing pages. Speed plays a pivotal role in user experience and can significantly affect conversion rates. A slow-loading page can result in dropped visitors, echoing the disappointment of a less-than-ideal coffee break. Understanding how each platform approaches speed can help you make a more informed choice for your marketing endeavors.
Instapage's Speed Benefits:
- Instapage employs CDN technology to ensure fast loading times regardless of user location
- Optimized images that enhance performance without sacrificing visual quality
- Automatic publishing of landing pages for immediate accessibility
- Performance monitoring tools to identify and rectify loading issues quickly
Advantages of JotForm in Speed:
- Fast form loading times that keep user engagement high
- Simple integration with other fast-loading APIs and tools
- Automatic form submission saving, resulting in faster interactions
Formidable Forms Speed Strengths:
- Leverages built-in A/B testing for optimizing loading speeds as well as content
- Offers caching features to boost form load performance
- Fast response times for embedded forms integrated into websites
In conclusion, when it comes to speed and user experience, Instapage takes the lead with its strategic features designed for optimal performance. JotForm and Formidable Forms also have commendable attributes, but as marketers know, speed is crucial in capturing user attention and fostering conversions.
Round Three - Usability for Everyone
On to usability, where each platform welcomes both experienced marketers and newcomers alike. JotForm makes a strong case with its intuitive design and straightforward navigation which serves as an excellent entry point for users not familiar with form building. The supportive resources available, from tutorials to responsive chat support, ensure that even the least tech-savvy users feel comfortable. Meanwhile, Formidable Forms caters to a technical audience who appreciate flexibility. While the learning curve might be a touch steeper, the platform rewards dedicated users with extensive customization options. Lastly, Instapage strikes a balance between usability and robust features. By offering guided walkthroughs and comprehensive learning materials, it eases the transition for new users without overwhelming them, making it an ideal starting point for marketers serious about landing page design. All three platforms genuinely aim to help users climb the learning curve with ease while nurturing their growth into more advanced tools.
Round Four - Customer Support Heroes
Speaking of support, it’s vital that your landing page builder comes equipped with a dedicated team of customer support heroes ready to help when issues arise. JotForm excels with its immediate chat support, providing users with fast assistance. In addition, they maintain an active community forum where users share tips and insights. Formidable Forms also offers solid support via email and a wealth of online documentation to guide users through complex projects. Instapage, on the other hand, features a robust support center complete with chat and email assistance, alongside a library of helpful tutorials and a responsive community. By equipping users with extensive resources and reliable support channels, each platform aims to empower users in overcoming challenges with grace.
Round Five - Pricing Schemes
When it comes to value for money, pricing structures can significantly influence your platform choice. JotForm boasts a free tier that makes it accessible for users dipping their toes into form building, with paid plans scaling based on features and submission limits. Formidable Forms presents itself competitively with its solid annual plans that emphasize flexibility. While they lack a free tier, their diverse offerings cater to different project sizes, allowing users to select what fits best. Instapage does charge a premium; however, it justifies its costs with comprehensive tools designed to enhance landing page effectiveness. Choosing the right pricing option requires an understanding of your specific needs—consider how many features you require and how often you plan to use the service, ensuring you derive maximum value from your investment.
In wrapping up our exploration, it’s evident that while all three platforms—Instapage, JotForm, and Formidable Forms—offer their unique strengths, the ultimate decision hinges on your individual requirements. What may work for one marketer may not necessarily suit another. Those looking for comprehensive customization and conversion optimization tools may find their ideal match in Instapage, while JotForm's user-friendly approach makes it appealing for simpler projects. Meanwhile, Formidable remains the go-to for developers seeking depth in form features. We encourage you to assess what aspects resonate most with you—whether it be functionality, pricing, or support—as you explore these landing page builders. Give Instapage a try through its free trial and see first-hand how it can empower your marketing strategy.
