How JotForm vs. Format vs. Instapage stack up against each other
Compare Instapage with JotForm and Format to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. Format – Which Landing Page Builder is Right for You?
When choosing a landing page builder, it's a bit like assembling your dream team of superheroes. Each contender brings unique skills to the table, here to help your marketing strategy soar. This face-off between Instapage, JotForm, and Format holds the promise of revealing which platform can deliver high-performing, engaging landing pages that convert browsers into buyers. In this article, we'll dive deep into these three contenders, comparing their strengths, weaknesses, and features, providing you with the insights needed to make an informed decision and choose the landing page builder that best fits your needs. Get ready for a playful yet informative showdown that aims to clarify the complexities of landing page creation. Let’s unravel the attributes that make each platform unique and advantageous for marketers looking to boost their conversion rates.
Meet the Digital Gladiators
Step into the arena where Instapage, JotForm, and Format are ready to showcase their capabilities. Each platform has carved its niche in the landing page landscape, making them worthy adversaries in the quest for the finest digital marketing tools. Instapage is renowned for its advanced customization and robust analytics, designed to empower marketers with the tools they need to drive efficient campaigns. Meanwhile, JotForm shines as an intuitive form-building solution that integrates seamlessly into landing pages, making it an excellent choice for businesses focused on lead generation. Format, on the other hand, offers a visually appealing approach, allowing users to create stunning portfolios and landing pages that make a lasting impression. These contenders are not just rivals; they are champions in their own right, each bringing unique benefits to users looking for effective online marketing solutions.
Feature Comparison: A Clash of Titans
Template Variety and User Experience
In the realm of landing page creation, the variety of templates and the ease of use are paramount. JotForm stands out with its user-friendly interface, allowing users to craft forms and landing pages swiftly with minimal hassle. Its collection of templates caters to specific needs, making it a vibrant option for businesses seeking quick solutions. Format, known for its aesthetic prowess, offers elegant templates that are visually captivating. However, the platform can sometimes fall short in terms of customization, which might limit some users. Instapage, conversely, provides a staggering array of templates and a superior drag-and-drop editor. This feature enables marketers to tweak every element of their landing pages with precision, ensuring that creators can build highly tailored experiences. The focus on facilitating user experience with comprehensive templates on Instapage enables marketers to cultivate brand trust and improve customer loyalty, significantly increasing overall conversion rates.
Instapage: The Benchmark for Customization and Conversions
Instapage stands out as a powerhouse in the realm of landing page builders, not just for its variety of customizable templates but for its unwavering commitment to improving conversion rates. By providing tools that empower marketers to create relevant and tailored landing page experiences, Instapage helps in delivering impactful messaging that resonates with users. Its A/B testing capabilities allow marketers to optimize their pages continually, ensuring that every element contributes towards higher conversion chances. With their extensive analytics features, marketers can track user interactions and make data-driven decisions, optimizing their campaigns to enhance performance and ROI. The ability to integrate seamlessly with various marketing platforms adds to its allure, making Instapage not merely a tool, but rather a strategic partner in achieving marketing success. Marketers can trust Instapage to deliver landing pages that both attract and convert, contributing to lasting customer loyalty.
The Speed Showdown: Who Leads the Pack?
Website speed plays a crucial role in user experience and conversion rates. It's like the line at your favorite coffee shop—too slow, and you might just walk away empty-handed. In this round, we’ll examine how each platform stacks up in terms of speed and performance, ensuring that your landing pages load quickly to engage visitors right away. Slow loading times can lead to high bounce rates and lost opportunities, so let’s find out which tool has the upper hand in delivering swift, responsive experiences.
Instapage: Speed and Performance Advantages
- Instapage ensures fast loading speeds with optimized templates tailored for performance.
- The platform's infrastructure is designed for scalability, handling high volumes of traffic without issues.
- Built-in optimization tools help analyze and enhance loading times regularly.
- Integration with high-performance hosting solutions ensures reliability and speed.
JotForm: Speed and Performance Advantages
- JotForm's forms are lightweight and generally load quickly, minimizing user wait time.
- Automatic saving and submission of forms ensure smooth interactions without frustration.
- The platform’s backend is optimized for quick form processing.
Format: Speed and Performance Advantages
- Offers optimized images and resources that enhance loading times.
- Can integrate with fast hosting solutions for improved page performance.
- Template designs are created with speed in mind, providing a balance of aesthetics and responsiveness.
- Automatic caching features increase the accessibility of formatted pages.
After evaluating the speed and performance of the three platforms, it's clear that each has its strengths, though Instapage seems to take the lead in this arena. Fast loading pages can mean the difference between a successful conversion and lost potential, and Instapage’s commitment to speed places it in a favorable position for marketers focused on achieving results.
The Ease of Use Battle: Navigating the Platforms
Usability is crucial for any tool, especially for those new to landing page creation. Each platform has tailored its interface to accommodate a wide range of users. JotForm excels in its straightforward setup, offering easy-to-follow instructions that can guide beginners through the process of creating forms and landing pages. Format welcomes creative minds with a polished interface, but its range of functionalities may present a slight learning curve for some. Instapage, with its drag-and-drop functionality, ensures that both novice and experienced marketers can create pages effortlessly. The customization options and clear navigation allow users to feel comfortable exploring different setups without feeling overwhelmed. The focus on user experience in each platform demonstrates their commitment to supporting users from diverse skill levels, reinforcing the idea that effective landing page creation is within anyone's reach.
Support Systems: Your Reliability Allies
Customer support is essential in the world of online tools, as it ensures that users can get the help they need when they encounter challenges. JotForm offers responsive support via email and an extensive knowledge base packed with useful resources. Format also provides solid customer support but emphasizes community forums, where users can exchange tips and support each other. Instapage shines with its premium support offerings, including live chat and dedicated account managers available to resolve issues swiftly. The diverse array of support options available across these platforms means regardless of the path you choose, assistance is just a click away, ensuring that your landing page journey stays on track.
The Cost Factor: Budgeting for Your Choice
When it comes to pricing, each platform presents its structural advantages for different needs. Instapage follows a subscription model, offering tiered pricing that aligns with the features required. It’s a choice worth considering for marketers focused primarily on conversion rates and optimization. JotForm’s pricing appeals to businesses looking for affordability and flexibility, providing varying tiers based on form submissions—ideal for startups and smaller enterprises. Format takes a similar approach, emphasizing its visual appeal and creative focus, with pricing that reflects its portfolio capabilities. While all three platforms have their strengths, the best value aligns with your unique objectives and business goals. Selecting the right platform hinges on evaluating not just cost, but the features and support you find most beneficial.
In conclusion, while each platform offers unique benefits, choosing the ideal landing page builder depends on your specific needs and marketing goals. Instapage stands out with its customization and conversion optimization capabilities, making it an excellent choice for those focused on enhancing their marketing efforts. JotForm provides a flexible approach for creating forms and generating leads, while Format appeals to those looking for stunning visual presentations. Consider what features are most important to you, whether it’s support, usability, or pricing, and take Instapage for a test run with the free trial available. Ultimately, the right choice will empower you to create impactful landing pages that enhance brand trust, nurture customer loyalty, and drive conversions.
