How JotForm vs. ConvertKit vs. Instapage stack up against each other
Compare Instapage with JotForm and ConvertKit to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. ConvertKit – Who Takes the Crown?
Choosing a landing page builder is like assembling a dream team; you want the ideal mix of talent, skill, and synergy to achieve your marketing goals. Whether it’s converting visitors or optimizing user experience, every tool has its unique contribution to the success story. Here, we'll dive into three of the most popular options: Instapage, JotForm, and ConvertKit. Each of these platforms has its strengths, and we'll explore these to help you decide which fits your marketing strategy best. Throughout this article, we promise you valuable insights wrapped in a fun, engaging narrative that will shed light on the distinct advantages and offerings of each contender. No more guessing, it's time to make an informed decision that'll lead your marketing initiatives to success!
Meet the Competitors
As we step into the ring, let's introduce our three competitors. First up is Instapage, known for its robust customization features and outstanding conversion optimization tools. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that boost brand trust and customer loyalty. Next, we have JotForm, a versatile form builder that's gained fame for its easy-to-use interface and flexible capabilities. Lastly, ConvertKit, primarily recognized as an email marketing solution, also offers features for landing page creation, making it a strong contender in the digital space. With these three heavyweights in mind, let’s break down their features and see how they stack up against one another in our first round.
Round One - Feature Showdown
Template Diversity and User-Friendliness
When it comes to landing pages, having a variety of templates is crucial. JotForm offers a selection of templates that can cater to different industries and purposes, making it easy for users to find a fitting design. However, while JotForm simplifies the process, its aesthetic appeal might not compete with the visually stunning templates of Instapage. Instapage excels here, providing an extensive library of high-converting templates that are proven to boost performance. The ease of use is another critical factor, and while Instapage offers a drag-and-drop interface that’s straightforward, JotForm’s ultra-simple design might appeal to beginners needing a less complex approach. ConvertKit’s templates are more minimalistic, appealing to users who prefer simplicity. Overall, Instapage comes out on top in terms of both styles and aiding marketers in achieving their conversion goals.
Instapage: The Champion of Customization and Conversion Enhancement
Instapage stands out in the field of landing page builders, delivering unmatched customizability that lets marketers create pages perfectly aligned with their brands. Its conversion optimization tools are robust, providing A/B testing, heatmaps, and more to fine-tune user experience and maximize results. By allowing for the creation of personalized landing pages, Instapage significantly reduces cost while simultaneously driving higher conversion rates. While other platforms may have similar functionalities, Instapage's focus on building relevant experiences takes customer engagement to a superior level, ultimately fostering trust and loyalty. Marketers positioning their brand strongly in their landing pages will find that Instapage acts not as just a tool but rather a partner dedicated to success.
Round Two - Speed and Efficiency
Have you ever been stuck waiting for a slow-loading webpage to finally show up? It's akin to standing in line for your favorite brew only to find out they've run out of your go-to coffee. Speed directly impacts user enjoyment and engagement, a crucial factor in a successful marketing strategy. As we venture into speed and performance, it’s essential to consider how each platform tackles this critical requirement.
Instapage Pros:
- Offers optimized templates that load quickly, ensuring minimal wait times.
- Utilizes a robust hosting system to maintain high-speed performance.
- Integrates seamlessly with various tools that enhance speed.
- Prioritizes page load times for mobile and desktop versions.
Advantages of JotForm:
- Designed with lightweight code for fast loading of forms.
- Responsive templates ensure swift performance across devices.
- Simplistic forms lead to minimal load times during submissions.
Benefits of ConvertKit:
- Classified as lightweight, allowing for faster page creation.
- Built using efficient coding practices that enhance speed.
- Integrates with various services that support quick hosting.
Ultimately, speed is a prevalent factor in your choice of landing page builder. While Instapage delivers impressive speed and performance metrics conducive to marketing success, JotForm and ConvertKit present competitive offerings. Speed might not always be their primary focus, yet they still manage to provide reasonable performance. However, when it comes down to the need for quick-loading pages that aid in conversion, Instapage reigns supreme.
Round Three - Usability and Learning Experience
Embarking on the journey to master a landing page builder should feel less daunting and more inviting. Each platform aims to cater to users, whether they are seasoned marketing pros or just venturing into the digital landscape. JotForm, with its intuitive interface, welcomes newcomers with open arms, making form creation a walk in the park. ConvertKit, known primarily for its email marketing features, still offers straightforward tools to help you create appealing landing pages that effortlessly encapsulate the essence of your campaigns. Instapage shines as an all-around platform that combines user-friendliness with advanced functionalities, ensuring all users can find their footing. Each tool facilitates a smooth learning curve, with extensive resources to guide users in maximizing the potential of their selections, making it easy to transition from novice to proficient.
Round Four - Customer Support Heroes
Customer support is akin to having a reliable sidekick alongside you during your mission. Each platform boasts its unique offerings in this area. Instapage excels by providing 24/7 support through chat and email, ensuring that assistance is just a click away. Their extensive knowledge base is a treasure trove of information for users needing quick answers. JotForm offers similarly impressive support options via live chat and email, coupled with community forums where users can share best practices. ConvertKit, while primarily focused on newsletters, maintains a responsive support team, assisting users across multiple domains. Each platform is equipped to lend a helping hand, but Instapage’s comprehensive support resources and round-the-clock presence set it apart in this crucial department.
Round Five - Price Tag Insights
As we reach the final round, it's time to assess the pricing structures, crucial for making a sustainable choice. Instapage operates with tiered pricing, each level unlocking more robust features suited for scaling businesses. With its high-end capabilities, it tends to be on the pricier side, but the investment readily translates into higher conversion rates. JotForm’s prices are appealingly budget-friendly and billed based on the number of submissions, making it an attractive option for small businesses. ConvertKit similarly provides value through its pricing based on the number of subscribers, ensuring users pay only for what they need. With options ranging from economy to premium, all platforms present unique value propositions tailored to varying business needs.
At the end of the day, each platform showcases its strengths and values, allowing you to choose based on what fits best with your marketing goals. Whether you prioritize speed, features, support, or affordability, weigh your specific requirements carefully. After all, success in the digital landscape begins with the right tools at your disposal. We invite you to experience Instapage firsthand by taking advantage of a free trial, allowing you to explore its potential in elevating your marketing game.
