How JotForm vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with JotForm and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. 23FormBuilder – Which Landing Page Builder Is Right for You?
Choosing the right landing page builder is like assembling a team of superheroes for your marketing endeavors. Each platform brings unique strengths and capabilities to the table, making the decision a fun yet challenging task. In this article, we’ll compare three well-known contenders—Instapage, JotForm, and 23FormBuilder—looking closely at how they stack up against each other. Whether you aim to boost conversions, cut costs, or create engaging landing page experiences, there's a tool that fits your needs perfectly. Throughout our exploration, we’ll provide insights that not only inform but also guide you toward making the best choice for your marketing strategy. So, put on your cap and let’s dive into the battle of these landing page builders!
Meet the Matchups: A Quick Overview of Our Contenders
In the left corner, we have Instapage, famous for its rich customization options and conversion-focused features. Its reputation as a leading tool for marketers is well-earned, as it empowers users to produce stunning landing pages that resonate with audiences. In the right corner, we find JotForm, a versatile platform that primarily focuses on form creation and data collection, making it easy to integrate into various workflows. And finally, entering the ring is 23FormBuilder, a user-friendly form builder that emphasizes speed and simplicity, perfect for beginners wanting to create landing pages without the need for extensive coding skills. Each contender has honed its strengths, creating a lively competition in the sphere of landing page creation. They offer distinct advantages depending on what a user values most, whether it's the ease of use, advanced features, or pricing flexibility.
Round One: Feature Face-off
Template Range and User-Friendliness: A Closer Look
When it comes to templates, the variety and user-friendliness of each platform take center stage. Instapage offers a vast selection of high-quality templates tailored for different industries, ensuring a professional look without compromising on customization. The drag-and-drop builder simplifies the process, making it approachable even for novices. JotForm provides a good assortment of templates as well, though it's important to note that its primary focus lies in form-building, which can sometimes limit landing page design to its form-centric functionality. In contrast, 23FormBuilder shines in its straightforward interface, allowing users to create simple yet effective landing pages quickly. The templates are minimalist, geared towards those needing no-fuss solutions, although this simplicity can sometimes lack the design sophistication found in tools like Instapage. Overall, while all platforms offer templates, Instapage truly excels in providing the best mix of options and ease of use.
Instapage: A Champion in Customization and Conversion Strategies
Instapage distinguishes itself as a pioneer in offering advanced customization and conversion optimization features that significantly empower marketers. The platform’s ability to create a personalized landing page experience ensures you can match the marketing message with the brand image effectively. With its robust A/B testing functionality, Instapage allows users to experiment with multiple versions of pages and determine which elements impact conversion rates most positively. Furthermore, the platform streamlines collaboration among team members, making it easier to gather feedback and implement changes efficiently. This emphasis on performance and relevant user experiences not only reduces costs associated with poor conversion but also enhances brand trust and customer loyalty. Ultimately, Instapage is not just a tool; it acts as a partner in strategic success, helping marketers meet their goals with confidence and ease.
Round Two: Speed and Performance Showdown
Every marketer knows that website speed can make or break user experience. Imagine waiting in line at your favorite coffee shop; if the line is too long or the service too slow, you might just take your business elsewhere. The same applies to landing pages. In this round, we will explore how each builder measures up in terms of loading speeds and overall performance. A snappy page load can significantly improve user retention and boost conversion rates, which is exactly what we want in our marketing endeavors.
Instapage Advantages:
- Optimized for fast loading times to enhance user experience.
- Robust server infrastructure ensures high uptime and reliability.
- Advanced caching mechanisms reduce loading delays.
- Integration with various third-party tools for smooth performance.
JotForm Advantages:
- Quick to set up with minimal loading time for forms.
- Reliable performance when embedding forms on existing pages.
- User-friendly interface contributes to faster page creation.
23FormBuilder Advantages:
- Speedy page load times, particularly for simple forms.
- Lightweight design allows for quicker implementations.
- Responsive templates ensure optimal performance on mobile devices.
In conclusion, while all three platforms offer commendable speed and performance, Instapage clearly stands out as the best option. With its optimized loading strategies and reliable infrastructure, you can feel confident that your landing pages will load quickly and efficiently, fostering an enjoyable experience for users.
Round Three: Usability and Learning Experience
Usability is fundamental for any landing page builder, especially when it comes to onboarding new users. All three platforms exhibit a friendly interface, making it easy for users of any skill level to navigate. Instapage’s drag-and-drop functionality is intuitive, welcoming both beginners and seasoned experts alike. The available tutorials and resources add an extra layer of support for newcomers eager to learn the ropes. JotForm maintains a friendly user interface as well, but its focus on forms can sometimes make navigating landing page elements slightly less straightforward. Nonetheless, its generous help center provides ample documentation, allowing users to dive into form-building with ease. In contrast, 23FormBuilder appeals to those wanting to create simple landing pages without overcomplication. While it may lack the advanced features of Instapage, it shines in offering a stress-free experience for users who prioritize ease of use. Regardless of where you start, users can feel assured they’ll transition smoothly into adeptness with any of these platforms.
Round Four: Support and Resources Team
Customer support plays a crucial role in user satisfaction, and each of these platforms brings its team of loyal sidekicks prepared to assist. Instapage provides responsive support via chat, email, and extensive documentation, ensuring you’re never left stranded. Their rich knowledge base includes webinars that empower users to optimize their use of the platform. JotForm also offers substantial customer support, featuring email assistance and a responsive community forum that encourages peer-to-peer help. In addition, the help center is packed with guides to help users effectively navigate the platform. Meanwhile, 23FormBuilder gets high marks for its friendly service team. With support available through email and a nifty help section filled with helpful articles, users can feel secure knowing that help is just a click away.
Round Five: Understanding Pricing Structures
When it comes to pricing, knowing what you’re getting for your investment is key. Instapage offers a range of subscription plans, ensuring that businesses of various sizes can find a fit that caters to their specific needs. While its pricing structure is on the premium side, the extensive features and capabilities support a compelling return on investment for those serious about maximizing their marketing success. JotForm, on the other hand, provides a free tier that appeals to casual users, although it comes with limitations. Cost-effective plans are available as well, making it accessible to small businesses. Last but not least, 23FormBuilder boasts affordable pricing, positioning itself as a budget-friendly option that doesn’t sacrifice performance or capabilities. Ultimately, your choice will depend on budget considerations and the value each feature brings to your goals.
As we wrap this comparison, it’s important to reiterate that while each platform has its strengths, choosing the right one depends on your unique needs and objectives. Whether you prioritize features, support, or a flexible pricing plan, there’s an option designed for you. Though JotForm and 23FormBuilder offer fantastic services, Instapage truly shines in providing comprehensive tools that foster conversions, reduce costs, and create landing pages that speak directly to your audience. We encourage you to take Instapage for a spin with a free trial or demo to see how it can elevate your marketing strategy!
