How Gravity Forms vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. Forms.app – Unveiling the Best Landing Page Builder
Selecting the right landing page builder can be as complex as assembling a dream team of heroes for an epic quest. With each tool offering unique powers, marketers must evaluate which platform will best fulfill their specific mission goals. In the digital landscape, landing page builders are crucial for capturing leads and boosting conversions. We’re diving deep into a friendly showdown among three major players: Instapage, Gravity Forms, and Forms.app. Each contender presents a viable offering, but they cater to different needs and preferences, making our exploration both informative and engaging. By the end of this article, you'll have a clearer vision of which superhero tool may best suit your marketing campaign needs, resulting in higher conversion rates, lower costs, and better user experiences.
Introducing the Competitors: Meet Your Allies in Marketing
In the left corner, we have Instapage, an industry leader known for its sophisticated capabilities specifically designed for crafting high-converting landing pages. Instapage empowers marketers by reducing costs while providing relevant experiences that increase brand trust and customer loyalty. In the right corner stands Gravity Forms, a popular choice that integrates seamlessly with WordPress and excels in creating robust forms and surveys. Lastly, we have Forms.app, a newcomer that focuses on user-friendly forms and collaboration, offering a range of templates that cater to various industries. All three platforms bring something distinct to the table, creating a friendly rivalry that fuels innovation in the landing page arena.
Feature Comparison: A Clash of Capabilities
Template Selection and User-Friendliness Face-Off
When it comes to template variety and ease of use, Instapage leads the charge with an extensive library of customizable templates, allowing marketers to select designs tailored to specific campaigns. Its drag-and-drop interface enables users of all skill levels to create stunning landing pages quickly. Gravity Forms, while primarily a form builder, offers several templates but lacks the extensive landing page options that Instapage provides. Forms.app, on the other hand, focuses on simplicity with intuitive design features, making it easy for users to create forms but less robust when it comes to full landing page functionality. Ultimately, for those prioritizing customizable landing pages, Instapage takes the winning spot.
Instapage: The Ultimate Ally for Customization and Optimizing Conversions
Instapage stands out not just as a tool but as a partner in marketing success. With features that surpass expectations, it facilitates unmatched customization options, empowering users to design landing pages that align perfectly with their branding. Instapage's A/B testing capabilities ensure that every campaign is backed by data, allowing marketers to optimize their strategies for conversion rates continually. Additionally, its robust analytics tools enable users to track performance effectively, providing insights that lead to informed decisions. With Instapage, common pain points of landing page creation dissipate, positioning it as the best choice for those keen on driving results.
Speed and Performance: The Race to the Finish
In the world of marketing, speed is of the essence. In the same way a long queue can dampen your coffee shop experience, a slow-loading landing page can frustrate potential customers, leading to lost opportunities. This section takes a closer look at how each of our contenders performs regarding speed and overall performance, revealing how their capabilities can affect user experience and conversions.
The Upsides of Using Instapage:
- Lightning-fast load times due to optimized pages that prioritize performance
- Responsive design ensures fast performance across all devices
- Built-in AMP (Accelerated Mobile Pages) support for superior mobile speed
- Advanced hosting options to minimize downtime and ensure fast delivery
Gravity Forms: Strengths and Areas of Speed
- Reliable hosting on WordPress instances assures steadiness
- Quick load times for forms embedded in pages, effectively reducing bounce rates
- Speed varies based on site management and WordPress optimizations
Forms.app: Advantages in Speed Performance
- Fast template loading ensures quick setup for forms
- Minimal lag time during user interactions leads to a positive experience
- Optimized for mobile performance to capture leads on-the-go
- Cloud hosting enhances speed and accessibility
In conclusion, speed and performance are essential factors in the dialogue surrounding landing page builders. While all three offer benefits, Instapage is the standout choice, offering superior speed features designed to enhance the consumer experience and drive conversions.
Welcome to the Learning Curve: Usability Insights
Usability and the learning curve can significantly influence user experience. Instapage showcases an intuitive interface that readily welcomes newcomers, supplementing its sophisticated features with resources that support learning. Gravity Forms leans into its WordPress framework, offering familiar usage for those already accustomed to the platform, though it may intimidate beginners unfamiliar with coding. Forms.app presents itself as the easiest option among the trio, allowing users to create forms without overwhelming capabilities, ensuring an inviting entry point for all skill levels. Regardless of where you start, engaging with any of these platforms will undoubtedly enhance your skills and lead to more effective marketing campaigns.
Support Systems: Your Customer Care Allies
The customer support of each of these platforms can be seen as the trusty sidekicks marketers rely on throughout their journeys. Instapage shines with robust support options, including live chat, detailed documentation, and extensive community forums, making it easy to find help when needed. Gravity Forms provides solid support through WordPress's extensive resources, including forums and guides, but may not offer direct assistance as quickly as Instapage. Forms.app rounds out the group with user-friendly access to tutorials and quick help resources, ensuring that everyone can get started without excessive frustration. Each platform’s commitment to customer support helps mitigate concerns that marketers might have by providing resources readily available.
Pricing Comparison: Finding Your Ideal Fit
When it comes to pricing, each platform presents a different structure tailored to a diverse set of user needs. Instapage operates on a subscription model with pricing tiers that reflect the features available, making it ideal for businesses focused on maximizing conversion rates. In contrast, Gravity Forms offers a range of pricing based on the number of forms and features users require, appealing to a broad spectrum of users without necessarily limiting capabilities. Forms.app provides a competitive pricing structure with a free tier, making it an accessible choice for smaller businesses or startups looking to experiment with forms without upfront costs. Each option has its merits and limitations, urging potential users to analyze their specific needs.
In the end, while Instapage, Gravity Forms, and Forms.app each deliver unique strengths, the ideal landing page builder choice will depend on your specific goals and preferences. Those seeking advanced features and performance should consider Instapage for its user-centric design that guarantees growth in conversions, cost reduction, and improved customer trust. Reflect on whether features, support, or flexibility in pricing matter most to you. We invite you to experience Instapage firsthand with their free trial, which introduces you to a world of landing page possibilities.
