How Gravity Forms vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. Act-On – The Ultimate Showdown
When choosing a landing page builder, it can feel like assembling a fantastic superhero team to champion your marketing efforts. Each tool brings unique abilities and strengths to the table, promising to help you achieve your marketing goals. This article is here to guide you through the exciting showdown between Instapage, Gravity Forms, and Act-On. By exploring their features, speeds, usability, and support, you'll be better equipped to decide which tool suits your needs best. As you read on, think of this as a friendly competition where each contender aims to impress you, the marketer, while you sit back and enjoy the show. Whether you seek intuitive designs, robust customization, or seamless integrations, each platform has a role in an effective marketing strategy. Ultimately, our goal is to help you see which of these heroes can transform your landing pages and boost your conversion rates. (min:200 words, add the small paragraphs in this paragraph.)
Meet the Contestants
In this digital arena, we have three contenders ready to battle it out for your attention. Instapage, a beloved favorite among marketers, empowers businesses to create high-converting landing pages with ease. Its impressive array of features is designed to reduce costs while driving significant growth in conversions. Next up is Gravity Forms, known for its versatility and excellent form-building capabilities. As a WordPress plugin, it allows users to collect leads and data from visitors without a hitch. Finally, we have Act-On, a more comprehensive marketing automation platform. It offers landing page capabilities alongside various marketing tools that help nurture leads and drive engagement. Each of these tools serves its purpose well, but the real question remains: which one is the best for your specific needs? (min:200 words, add the small paragraphs in this paragraph.)
Round One - Feature Showdown
Evaluating Templates and User Experience
In the first round, we assess the feature set of each contender, starting with template variety and overall user experience. Instapage shines brightly in this department, offering an extensive range of customizable landing page templates suited for various industries. Users appreciate the drag-and-drop builder, making it easy to create stunning pages without needing any coding knowledge. Gravity Forms, while not strictly designed for landing pages, excels in creating versatile forms that can be seamlessly integrated into existing websites. Its straightforward UI ensures that anyone, regardless of technical background, can navigate and create forms quickly. Act-On features a template library as well, but users may find it less flexible than Instapage's offerings. The ease of use in customizing and launching landing pages could be a decisive factor for marketers. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: Your Partner in Success
Instapage sets itself apart with its unmatched customization options and powerful conversion optimization tools, positioning itself not just as a tool, but as a partner in your marketing success. Unlike other platforms, Instapage focuses primarily on landing pages, giving it a specialized edge. Marketers can leverage A/B testing features to compare different versions of their pages and figure out which designs yield the highest conversion rates. Furthermore, with built-in analytics and tracking, Instapage empowers users to make data-driven decisions. High-quality templates combined with advanced features create a winning formula; marketers can reduce costs while simultaneously increasing brand trust and customer loyalty. The tailored experiences created through Instapage’s user-friendly interface lead to better engagement and sky-high conversion rates, proving it to be an invaluable addition to any marketer’s toolkit. (min:200 words)
Round Two - Speed and Performance
As we dive into round two, let's discuss the vital aspect of speed and performance. Think of your landing page as a coffee shop—while waiting in line for that perfect brew, how great would it be if the service person hastily delivered your order? Just like a speedy coffee service, landing pages need to load quickly to keep users engaged. If your site takes too long to load, visitors may bounce away, missing out on what you have to offer.
Instapage Benefits:
- Outstanding loading speeds ensure users don't wait long.
- Gives marketers the edge needed to maintain low bounce rates.
- Optimize the performance of pages automatically.
- A CDN (Content Delivery Network) integration allows for seamless global access.
Gravity Forms Benefits:
- Fast forms integration into existing WordPress websites.
- Quick response times even with complex forms.
- Highly efficient in collecting user data instantaneously.
Act-On Benefits:
- Offers responsive design that loads efficiently on all devices.
- Helps to minimize the common pitfalls related to slow loads.
- Utilizes advanced caching technologies for better performance.
- Can handle high traffic volumes without significant slowdowns.
In conclusions, speed and performance play a crucial role in the success of any landing page builder. While all options have their pros and cons, Instapage emerges as the front-runner, delivering high impact with rapid load times that keep potential customers engaged.
Round Three - User Friendliness and Learning Curve
In this round, we examine how welcoming each platform is for both pros and newbies. Instapage shines in offering a user-friendly interface that encourages experimentation, ensuring that even those just starting can grasp its functionalities with ease. With an abundance of tutorial resources and straightforward navigation, anyone can quickly become comfortable designing captivating landing pages. On the other hand, Gravity Forms's effectiveness stems from its smooth integration with WordPress, making it easy for users already familiar with the platform. Act-On, while feature-rich, may initially present a steeper learning curve due to its broad array of tools. However, with practice, it becomes more intuitive, allowing users to craft effective marketing campaigns smoothly. (min:200 words, add the small paragraphs in this paragraph.)
Round Four - Support and Resources
As we enter the support round, think of these platforms as trusty sidekicks waiting to swoop in when help is needed. Instapage provides an extensive array of support options including chat, email, and a comprehensive knowledge base. Users appreciate the responsive support team eager to assist with any questions. Gravity Forms offers its community forums and detailed documentation, creating a resourceful ecosystem for users. Although Act-On delivers solid customer support, navigating the vast features might require more time, making proactive support crucial. Choosing a landing page builder goes beyond features; a responsive support system can enhance your experience, bringing peace of mind alongside powerful tools. (min:200 words, add the small paragraphs in this paragraph.)
Final Round - Pricing Structures
In this final round, we focus on the all-important aspect of pricing. Understanding the costs involved will help readers evaluate which platform offers the best value for their investments. Instapage offers pricing tiers depending on your business's needs, ensuring scalability and flexibility. Gravity Forms provides a one-time payment model for different add-ons, making it an attractive option for WordPress users. Meanwhile, Act-On presents more of a subscription-based approach that may require a higher upfront investment but comes packed with features for those looking for a complete marketing suite. Ultimately, selecting a platform should align with your business objectives and budget.
Wrap up the discussion with a friendly call to action, encouraging readers to weigh their unique skill sets and expectations when making a decision. While each contender exhibits exceptional strengths, the right landing page builder will depend on personal preferences and priorities. Don't forget to take Instapage for a test drive with a free trial or demo. Discover firsthand how it can empower you to reduce costs, grow conversions, and provide relevant landing page experiences that enhance brand trust and loyalty. (min:200 words)
