How GetLandy vs. Freshmarketer vs. Instapage stack up against each other
Compare Instapage with GetLandy and Freshmarketer to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. GetLandy vs. Freshmarketer – The Ultimate Landing Page Showdown
Choosing the right landing page builder can feel like picking your all-time favorite band; it requires careful consideration, evaluation, and sometimes a little soul-searching. The landing page builder you choose can make or break your marketing strategy, much like how the right notes can create a magical tune. In this friendly comparison, we’ll spotlight three powerful contenders – Instapage, GetLandy, and Freshmarketer. With each presenting unique features, aims, and capabilities, join us as we navigate the exhilarating landscape of landing page builders. We’ll dissect their strengths, weaknesses, and ideal scenarios where they shine the brightest. By the end of this comparison, we hope you’ll feel equipped to make an informed decision that resonates with your marketing goals. (min:200 words, add the small paragraphs in this paragraph.)
Meet the Rivals: Who Are These Contestants?
First in our lineup is Instapage, a robust platform known for its focus on creating optimized landing pages aimed at enhancing conversions. It empowers marketers by reducing costs, increasing brand trust, and delivering tailored experiences, culminating in improved customer loyalty and conversion rates. In the opposing corner, we have GetLandy, a platform that prides itself on its simplicity and affordability, catering to small businesses looking to establish an online presence with minimal hassle. Last but not least, Freshmarketer enters the arena, boasting an integrated suite of marketing tools that are designed to handle everything from landing pages to email campaigns and analytics. Each of these competitors has its own distinct flavor, making the choice not just about features, but about aligning with your specific marketing vision. (min:200 words, add the small paragraphs in this paragraph.)
Round One: A Clash of Features
Exploring User-Friendly Designs and Template Options
In our first round, we uncover the feature sets of our competitors, focusing on template variety and ease of use. Instapage excels with its extensive library of customizable templates that cater to diverse industries and preferences. Each template is designed with conversion in mind, offering A/B testing capabilities to fine-tune performance. GetLandy, in contrast, opts for a more straightforward approach, offering a limited selection of easy-to-use templates that are perfect for users seeking to create a landing page quickly without overwhelming choices. Meanwhile, Freshmarketer provides a solid range of templates that interact seamlessly with its other marketing tools, making it a great option for those who desire an all-in-one solution that covers email marketing and analytics alongside landing pages. In terms of design flexibility, Instapage leads the pack, while GetLandy and Freshmarketer cater to users who prioritize speed and ease of use. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: Your Go-To for Customization and Conversion
Instapage stands out with its focus on unmatched customization and conversion optimization tools. The platform doesn’t just deliver templates; it provides marketers with a versatile canvas to create landing pages that resonate with their audience. With features like dynamic text replacement and real-time collaboration, teams can adapt landing page experiences on the fly, ensuring they align with current marketing goals. A/B testing capabilities allow users to meticulously analyze different elements, empowering data-driven choices that propel conversion rates higher. Additionally, Instapage offers advanced tracking tools and analytics, giving marketers insights that empower value-oriented decisions. It’s more than just a landing page builder; it acts as a devoted partner in success, allowing brands to maintain strong customer relationships built on trust and relevance. (min:200 words)
Round Two: The Speed Showdown
As we progress to round two, consider the importance of speed when it comes to landing pages. Just like waiting in a long line at your go-to coffee shop can crank up your frustration levels, the same goes for slow-loading landing pages. A few extra seconds can lead to potential customers abandoning your site, which is why performance is vital. It’s not just about aesthetics; it’s about delivering a swift, seamless experience that engages visitors right from the get-go. (min:200 words)
Instapage Speed Advantages:
- Optimized loading times ensuring smooth user experience.
- Amazon Cloud infrastructure enhancing performance globally.
- Smart caching mechanisms to improve speed.
- Mobile responsiveness that maintains speed across devices.
GetLandy Performance Highlights:
- User-friendly interface designed for straightforward processes.
- Faster setup allows for quick deployment of landing pages.
- Optimized for performance with minimal loading delays.
Freshmarketer Efficiency Features:
- Robust hosting solutions ensuring low loading times.
- Templates are designed with performance in mind.
- Integrated analytics to monitor and enhance loading speeds.
- Adaptive to different platforms for consistent performance.
In conclusion, while each builder focuses on creating functional landing pages, Instapage emerges as the best option when speed and performance are paramount. With its optimized processes and global infrastructure, it helps marketers ensure that user experience never suffers, allowing for higher trust and reliability among customers.
Round Three: User Experience and Learning Curve
When it comes to usability, all three platforms make strides in welcoming newcomers. Instapage offers an intuitive interface, ensuring that even those unfamiliar with landing page creation can navigate confidently. With a host of tutorials and resources, users can quickly get up to speed without feeling overwhelmed. GetLandy excels in its simplicity, designed primarily for business owners unfamiliar with tech; their onboarding process makes it easy to jump right into creating landing pages. Freshmarketer balances complexity with helpful features, making it ideal for those ready to dive into more advanced marketing tactics. Regardless of where you begin your journey, each platform supports growth and learning at every step, encouraging users to evolve into experts while steering clear of frustrations. With dynamic support resources and accessible interfaces, creating effective landing pages can be a smooth experience. (min:200 words, add the small paragraphs in this paragraph.)
Round Four: The Support Team Behind Each Platform
In this round, let's address the friendly support teams that have the back of users. Picture customer support becoming like your most loyal sidekick, always there when you need a helping hand. Instapage shines with its multi-channel support options, offering chat, email, and phone assistance, alongside a well-stocked knowledge base filled with tutorials and guides. GetLandy provides email support and a friendly community forum where users can exchange tips and tricks, accommodating those searching for peer support in addition to official help. Freshmarketer integrates accessible live chat and a rich knowledge base as well, ensuring customers receive timely assistance. Each platform maintains a commitment to user satisfaction, always willing to lend a hand and provide resources for better understanding. (min:200 words, add the small paragraphs in this paragraph.)
Round Five: Pricing Strategies and Value for Money
Pricing is often a crucial factor in the decision-making process, affecting which landing page builder feels like the best fit. Instapage, while offering a rich set of features, comes at a higher price point, which may seem daunting for small businesses. However, when weighing return on investment against functionality, many marketers find the cost justifiable given the increased conversions it can generate. GetLandy takes a more budget-friendly approach, allowing small businesses to create their landing pages without the extra financial strain. It promises value through practicality, a compelling option for those seeking functionality without frills. Freshmarketer adopts a middle-ground pricing strategy, bundling its landing page solution with comprehensive marketing tools, which may prove advantageous for users looking for multiple solutions in one payment plan. Understanding pricing structures and aligning them with your specific needs will empower you to make the right financial decision. (min:200 words)
As we conclude this face-off, it’s essential to remember that each platform has its advantages and unique strengths. The best choice truly comes down to individual needs and objectives. Instapage, GetLandy, and Freshmarketer each offer distinct paths for creating impactful landing pages. Depending on your situation - whether it’s extensive customization, simple usability, or integrated marketing - one of these tools is set to meet your requirements beautifully. So why not give Instapage a whirl with their free trial and explore how it can empower your marketing efforts? With its ability to provide relevant landing page experiences, Instapage could be the partner you need to reduce costs and grow conversions, leading to increased brand trust and customer loyalty. (min:200 words)