How Freshmarketer vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Freshmarketer and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Freshmarketer vs. Act-On – The Landing Page Showdown
Choosing the right landing page builder is akin to assembling your dream team of superheroes; each has its unique powers, strengths, and abilities that can supercharge your marketing efforts. Instapage, Freshmarketer, and Act-On all step into the ring, ready to wow you with their features and functionality. With each contender offering its flavor of digital marketing prowess, you might feel torn between them. But fear not! This article promises to dissect their capabilities, helping you choose the right champion for your business needs. Whether you prioritize cost-effectiveness, conversion growth, or the creation of engaging landing page experiences, we’ve got your back. So buckle up as we embark on this comparative journey to identify which platform might emerge as the ultimate winner for your marketing toolkit.
Meet the Competitors: The Heroes of Landing Page Creation
First up in our digital arena is Instapage, famous for its high degree of customization and conversion rate optimization capabilities. Marketers have turned to Instapage to harness its powerful tools for creating tailored landing page experiences that directly cater to their audience. Freshmarketer, on the other hand, shines with its all-in-one marketing features, integrating landing page creation with email marketing and analytics to maximize your marketing efforts. Lastly, we have Act-On, a platform recognized for its robust automation features and extensive marketing tools, positioning itself as a comprehensive solution for marketers. These three platforms come with their unique strengths and capabilities, aiming to empower businesses and elevate their online marketing strategies.
Combat Round One - Features and Usability Breakdown
Exploring Templates and User-Friendliness
When it comes to selecting an ideal landing page builder, two key considerations are the variety of templates offered and overall ease of use. Instapage boasts a vast library of customizable templates, perfectly tailored for diverse industries. This vast selection allows marketers to launch landing pages quickly while ensuring a professional finish. Freshmarketer provides a decent assortment of templates; however, they lag slightly behind Instapage in terms of customization options and template specificity for unique campaigns. Act-On offers several templates as well, but users often find its interface less intuitive than its peers. Hence, while all three platforms deliver valuable assets, Instapage takes the lead with its superior template variety and ease of use, resulting in a more seamless experience for users eager to dive into the world of landing pages.
Instapage: Your Ally for Customization and Conversion Success
Instapage stands out as a champion when it comes to customization and conversion optimization. This platform encourages marketers to unleash creativity with highly flexible designs that cater specifically to their target audiences. Instapage integrates easily with various analytics tools, helping marketers track performance and iterate on their landing pages. Additionally, the platform's A/B testing capabilities empower teams to experiment with different elements, paving the way for improved conversion rates. Ultimately, using Instapage means investing in a tool that not only helps in crafting visually appealing landing pages but is dedicated to supporting your efforts to reduce costs while growing conversions, boosting brand trust, and nurturing customer loyalty.
Combat Round Two - Speed and Performance Review
Speed is a critical factor with landing pages; the faster a page loads, the better the user experience. Slow-loading pages often lead to lost visitors who abandon your site before it even has the chance to impress them. Imagine waiting in line at your favorite café—frustrating, right? That's the impact of delays online. Each platform claims to prioritize loading times, but performance can vary significantly. Let's delve into how each contender holds up in this crucial area.
Instapage Strengths:
- Highly optimized for fast load times to enhance user experience
- Advanced caching mechanisms that accelerate page delivery
- Lightweight coding practices that streamline performance
- Regular updates to enhance speed and efficiency
Freshmarketer Strengths:
- Solid performance, but may face challenges with heavy designs
- Moderate load times that suffice for basic usage
- Integrated performance optimization tools for better experiences
Act-On Strengths:
- Good speed performance, but can vary based on complexity
- Built-in tools to analyze and optimize page speed
- Focus on usability that impacts loading efficiency
- Regular performance enhancements with updates
In summary, while all platforms aim to provide speedy landing page experiences, Instapage undoubtedly outshines the competition with its performance-focused approach. With quick load times and minimal delays, Instapage helps marketers forge lasting impressions, making it the best choice for delivering smooth experiences.
Combat Round Three - Dive into Usability and Learning Paths
When selecting a landing page builder, usability is paramount. Nobody wants to wrestle with a complicated interface when they could be crafting brilliant landing pages. Instapage is designed with user experience in mind, offering an intuitive interface that welcomes both novice marketers and seasoned pros. Its drag-and-drop editor is straightforward yet powerful, making the creation process a breeze. Freshmarketer, while slightly less user-friendly, provides enough support for users to realize its full potential with time and practice. Act-On, however, may intimidate some newcomers due to its slightly steeper learning curve. All three platforms prioritize helping users grow comfortable, but Instapage excels with a more welcoming and systematic approach.
Combat Round Four - Support It Up!
Customer support can make or break your experience with any platform. Think of support agents as your loyal sidekicks, always standing by to offer assistance when you face challenges. Instapage offers a range of support options, including live chat, email, and an expansive knowledge base filled with resources. Freshmarketer provides solid support but tends to focus more on its overall suite, which may leave landing page users pondering. Act-On also features various customer support channels, but some users report inconsistent response times across different support avenues. Overall, Instapage's reliable, quick, and friendly customer-first approach stands out in this arena.
Combat Round Five - Pricing and Plan Options
Analyzing pricing structures can sometimes feel like deciphering an ancient code. Instapage employs a competitive pricing model that reflects its premium features and customization capabilities, making it ideal for businesses focused on maximizing conversion potential. Freshmarketer provides multiple pricing tiers, which can appeal to businesses looking for all-in-one solutions, but may lack some advanced functionalities exclusive to Instapage. Act-On presents various pricing packages, yet the cost tends to rise quickly with additional functionalities, which may become a barrier for some users. While all three platforms have their unique pricing strategies, what resonates more will depend on specific business needs and budget constraints.
In conclusion, selecting the right landing page builder is no mean feat, as each platform possesses its unique strengths. As we have explored, Instapage excels in customization, speed, usability, and support, making it a robust option for marketers aiming to reduce costs and enhance conversions. Freshmarketer and Act-On also offer notable advantages, but might not completely fulfill the needs of every marketer. Ultimately, the right choice heavily depends on your priorities. Whether you value features, support, or pricing flexibility, consider giving Instapage a test drive through a free trial or demo to witness its capabilities firsthand.
