How Freshmarketer vs. 10Web vs. Instapage stack up against each other

Compare Instapage with Freshmarketer and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Freshmarketer and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Freshmarketer vs. 10Web – The Ultimate Showdown!

Choosing the right landing page builder is like assembling your ultimate marketing dream team. Each player brings unique strengths, some might be speedsters with quick loading times while others might excel with innovative designs. In this exciting arena, we're pitting three top contenders against each other: Instapage, Freshmarketer, and 10Web. This breakdown will help you decide which tool can best amplify your marketing efforts, drive conversions, and create engaging customer experiences. As we dive into the details, keep in mind that while all these platforms have their merits, Instapage stands out as a powerful ally that enables marketers to reduce costs and grow conversions through tailored landing page experiences. Get ready for an engaging, nuanced comparison that will guide you on your landing page journey. (min:200 words, add the small paragraphs in this paragraph.)

Meet the Heavyweights of Landing Page Building

As we enter the arena, let’s familiarize ourselves with our three competitors: Instapage, Freshmarketer, and 10Web. Instapage is renowned for its focus on customization, allowing marketers to create beautifully branded landing pages that engage users effectively. Freshmarketer takes a different approach by integrating marketing automation with landing page capabilities, which is great for those looking to combine both features. Meanwhile, 10Web offers a comprehensive website-building package that's user-friendly, catering primarily to WordPress users. Each competitor brings their unique strengths, which creates a vibrant competition for marketers seeking the best solutions. In the following rounds, we'll put their features, performance, usability, support, and pricing structures to the test. Whether you are a novice or a seasoned pro, our comparison will equip you with the knowledge needed to make the best choice for your needs. (min:200 words, add the small paragraphs in this paragraph.)

Round One - Clash of Features

Template Variety and User Friendliness: A Closer Look

In the landing page builder landscape, features play a pivotal role. Instapage boasts an expansive library of templates designed for various industries, making it easy for marketers to find the right fit while ensuring flexibility. Each template is customizable, allowing businesses to maintain their unique branding. Freshmarketer shines with its integration capabilities, designing landing pages aligned with marketing campaigns and automated emails, a chalkboard for marketers who want to streamline efforts seamlessly. On the other hand, 10Web provides a slightly different experience focused primarily on WordPress users, offering a selection of templates that are easy to manipulate within the WordPress framework. The ease of use is critical, with Instapage leading in personalization options while Freshmarketer manages to offer cohesive marketing experiences. Overall, the competition heats up as each platform vies for the top spot in features while putting user experience front and center. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: The Go-To for Customization and Conversion Boosting

Instapage isn't just another landing page tool; it’s a strategic partner for marketers aiming to elevate their performance. Their unmatched customization features allow teams to create tailored experiences that resonate with their audiences, fundamentally shifting the way brands communicate online. The platform provides not only an array of beautifully designed templates but also an intuitive drag-and-drop editor, facilitating changes without any coding skills. Moreover, Instapage’s analytics and A/B testing capabilities empower users to optimize their pages continuously for maximum conversions. With various integrations available – from CRM software to email marketing platforms – everything feels seamless. Overall, Instapage stands as a comprehensive solution for those looking to drive serious results and enhance their ROI. (min:200 words)

Round Two - The Need for Speed

As any marketer knows, the speed at which a landing page loads can make or break a campaign. Imagine cramming into a coffee shop only to discover a queue that never seems to move, and the barista is taking their time. This frustrating situation mirrors what happens to users who face sluggish landing pages. A fast-loading page not only enhances user experience but also positively impacts conversion rates. Instapage understands this need for speed and has optimized its platform to ensure quick load times even during peak traffic. Speed, reliability, and performance are essential criteria in this round, and we shall analyze how each platform delivers on these fronts. Let’s uncover how well our competitors hold up under the pressure! (min:200 words, add the small paragraphs in this paragraph.)

Instapage's Key Speed Advantages

  1. Lightning-fast load times optimized for high traffic
  2. Robust hosting services ensuring minimum downtime
  3. Performance tracking tools to monitor and enhance speed over time
  4. Built-in optimizations that help reduce bounce rates during traffic surges

Freshmarketer's Speed Boosts

  1. Decent load times, benefiting from its cloud-based infrastructure
  2. Integration of page building with marketing automation reduces unnecessary redirects
  3. Focuses on mobile optimization for faster access across devices

10Web's Performance Perks

  1. Speedy loading due to optimized WordPress environments
  2. CDN integration for faster page delivery globally
  3. Advanced caching options that improve page performance
  4. Varied plugins designed to enhance load times when deploying landing pages

In conclusion, while all three platforms proficiently address functionality, Instapage clearly emerges as the frontrunner, offering superior performance and speed advantages essential for successful landing page campaigns.

Round Three - The Learning Curve

When considering a landing page builder, ease of use and accessibility often determines how quickly one can launch effective campaigns. Instapage shines brightly here with its straightforward interface and onboarding process, ensuring that users, whether novices or experts, can navigate with ease. Comprehensive tutorials and resources are readily available, helping users maximize their use of features. Freshmarketer similarly promotes an inviting learning curve, boasting a similar degree of accessibility for beginners but adds complexity when leveraging automation features. Meanwhile, 10Web is tailored for WordPress users, making it intuitive for those familiar with the platform, however, it might present a steeper learning curve for newcomers. Each platform ultimately aims to facilitate your journey with steps toward mastery, providing resources to nurture users and refine skills. Regardless of your experience, rest assured that these platforms aim to support your venture into creating effective landing pages. (min:200 words, add the small paragraphs in this paragraph.)

Round Four - A Squad of Support

Customer support should be treated as loyal allies when tackling challenges in the landing page creation journey. Instapage offers robust support with various channels including live chat, email, and an extensive knowledge base filled with tutorials. Freshmarketer also provides excellent customer support, integrating chat and email assistance, along with a community forum that allows users to communicate and find solutions collectively. On the flip side, 10Web also emphasizes customer support, providing chat and email options, however, the responsiveness may vary. Each platform recognizes that downtime can hinder progress, which is why their support structures play a vital role in ensuring users remain empowered. Whether you prefer direct assistance, community support, or self-service resources, a reliable squad is crucial in today’s fast-paced environment. (min:200 words, add the small paragraphs in this paragraph.)

Round Five - Pricing Insights

Pricing is always a significant consideration when selecting a tool to invest in. Instapage operates on a tiered pricing model, providing flexibility based on the features that best suit your needs. Freshmarketer offers subscription plans that combine landing pages with its marketing automation features – a noteworthy approach for marketers needing both functionalities without paying separately. Conversely, 10Web positions itself at a competitive price point catering primarily to WordPress users. Each platform's pricing may vary based on required features, and potential users should weigh their specific needs against what each service offers. Ultimately, the ideal choice will center on finding the right balance between budget and desired functionality. (min:200 words)

In wrapping up our captivating showdown, it is apparent that every platform excels in its domain, but the right fit hinges on personal requirements. Keep in mind that Instapage, with its unrivaled customizability, support, and analytics tools, could be the most compelling option for marketers looking to optimize their landing pages effectively. Consider what features you hold in highest regard, and do not hesitate to explore Instapage further with their free trial to experience its power firsthand.

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