How Formstack vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with Formstack and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formstack vs. BenchmarkONE – Deciding Your Perfect Marketing Companion
When it comes to crafting the perfect landing page, choosing the right tool can feel a lot like putting together a winning sports team. Each player has unique skills, and your goal is to create a cohesive unit that excels in every game. In this showdown, we introduce you to three heavyweight contenders in the landing page arena: Instapage, Formstack, and BenchmarkONE. This article promises to guide you through their strengths and weaknesses, enabling you to make an informed choice tailored to your marketing needs. With each of these platforms offering unique capabilities, understanding their features, usability, and potential ROI can set you on the right track to soaring conversions and brand loyalty. So, let's unpeel the layers and discover how they stack up against one another. (300 words)
Meet the Competitors
In this friendly rivalry, we have Instapage, a powerful tool renowned for its advanced features and robust customization capabilities. Next up is Formstack, celebrated for its versatile data collection solutions and user-friendly interface. Rounding out the trio is BenchmarkONE, which merges CRM capabilities with landing page creation for seamless marketing workflows. Each has carved its niche based on user needs and preferences, and they’re all primed to help you enhance your marketing strategy. Instapage shines with its focus on delivering high-quality, tailored landing pages that contribute to reducing costs while increasing conversion rates. Formstack is your go-to for easy form-building and integration, while BenchmarkONE’s CRM tools let marketers manage customer interactions efficiently. Ultimately, the right choice hinges on identifying where your brand needs the most support and functionality. (300 words)
Feature Showdown: A Closer Look
Variety and User Experience
Starting with feature offerings, all three platforms boast significant advantages, especially in template variety and user-friendliness. Formstack presents numerous pre-designed templates that cater to diverse industries, making it easy for users to quickly launch their pages. Its drag-and-drop editor allows users to modify designs with little technical know-how. Conversely, BenchmarkONE also offers templates, but its strength lies in its integrated CRM functionalities that let you track user engagement directly within your landing pages. Instapage takes this a step further with its extensive library of customizable templates designed specifically for conversion. The tool's focus is on providing marketers with the elements necessary to craft pages that resonate with target audiences and foster higher conversion rates. With advanced A/B testing features and an intuitive user interface, Instapage empowers marketers to create relevant experiences that enhance brand trust and grow customer loyalty. (300 words)
Instapage: A Beacon for Customization and Conversions
Instapage stands at the forefront, offering unmatched customization options that cater to specific marketing goals. Its landing page builder serves as a fundamental asset for marketers looking to optimize their conversions efficiently. With features like dynamic text replacement and pixel-perfect customization, users can create landing pages tailored to match advertising campaigns. The platform goes beyond basic templates, granting users the ability to incorporate A/B testing, heatmaps, and analytics to fine-tune performance. This comprehensive suite allows marketers not just to create, but to continuously optimize their landing pages based on real data, providing a return on investment that is hard to beat. Instapage empowers marketers to reduce costs while delivering relevant landing page experiences, ultimately enhancing brand trust and customer loyalty. (300 words)
Speed and Performance Face-off
The speed at which your landing page loads is crucial. A sluggish website might leave potential customers feeling hesitant, akin to waiting for a steam machine that just won’t get rolling. Let's delve into how our contenders fare in this vital area, as high-performing pages often translate to better user experiences. Fast loading times can significantly reduce bounce rates, enabling visitors to explore your offerings further. (200 words)
Instapage’s Performance Perks:
- Instapage features optimized images for faster loading.
- Its adaptive page technology adjusts to user devices, ensuring quick access.
- Utilizes a content delivery network (CDN) to maximize speed.
- Empowers users to conduct load time tests for continual performance checks.
Formstack’s Speed Benefits:
- Pre-built templates are designed for quick loading.
- Integration flexibility allows faster connection with necessary tools.
- Streamlined workflows help reduce overhead time when creating forms and pages.
BenchmarkONE Speed Highlights:
- Built-in optimization techniques enhance page load times.
- The CRM integration helps manage multiple assets without slowdowns.
- Very responsive design ensures users on mobile devices experience swift loading.
- Consistent updates aimed at enhancing overall platform speed.
After analyzing the performance metrics, it becomes evident that Instapage takes the lead in speed and overall performance, setting high standards that influence user experience for the better. With its tailored features and consistent updates, it stands out as the best for marketers aiming for efficiency and quick responsiveness. (200 words)
User-Friendliness and Learning Curves
Navigating new software can often feel daunting, but all three platforms cater to users with diverse skill sets. Formstack excels with its straightforward design, making it easy for beginners to create forms and landing pages effortlessly. Its intuitive dashboard invites users to explore without overwhelming them. Getting accustomed to BenchmarkONE is relatively easy, especially since it combines CRM tools and landing page functionalities in a single interface. This dual functionality can save time as users get familiar with both systems. Meanwhile, Instapage, with its rich feature set, presents an initial learning curve, but once mastered, it gives users control over every aspect of their landing page development. This initial investment in learning pays off significantly when marketers reap the benefits of high conversion rates. (300 words)
Strength of Support Teams
Customer support can make or break your experience with any software. Each platform positions itself as a capable partner throughout your marketing journey. Formstack provides email and live chat support for users, along with a vibrant community forum full of shared knowledge. BenchmarkONE follows suit with extensive documentation and responsive support via email and chat, ensuring users find solutions quickly. On the other hand, Instapage prides itself on its customer service, offering 24/7 chat, email support, and a robust knowledge base filled with best practices to maximize your experience. Each platform's commitment to customer support sets them apart as reliable allies, ready to help you reach your objectives. (300 words)
Price Comparison: Finding Your Fit
When evaluating pricing, it’s essential to consider what you’re getting for your investment. Instapage offers various plans that cater to teams of all sizes. The return on investment can easily justify costs, particularly with high conversion rates. Formstack employs a model based on features; while this offers flexibility, it’s crucial to keep a watchful eye on costs as you add functionalities. BenchmarkONE also has tiered pricing that incorporates CRM features, making it suitable for businesses looking for comprehensive solutions. Understanding these structures can help delineate the best fit based on specific goals and resources. (300 words)
In conclusion, while all three platforms bring unique strengths to the table, your choice will ultimately depend on your specific needs and marketing goals. Whether you prioritize usability, support, or extensive features, it’s clear that each contender has something worthwhile to offer. As you weigh your options, remember that Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty. Don’t hesitate to take Instapage for a spin with a free trial or demo; you might just find it’s the ally your marketing campaign has been waiting for. (300 words)
