How Formsite vs. Formidable Forms vs. Instapage stack up against each other
Compare Instapage with Formsite and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. Formidable Forms – Finding Your Best Marketing Companion
Imagine selecting a landing page builder as if you're choosing the perfect ensemble for a fantastic evening out. Each option has its charm, but the one that truly shines can make all the difference. Today, we’ll explore three prominent landing page builders: Instapage, Formsite, and Formidable Forms. With the ever-increasing demand for effective digital marketing, having a powerful landing page is essential for success. It’s not just about aesthetics; it’s about boosting conversions, enhancing user experience, and ultimately driving results. In this comprehensive comparison, we'll evaluate these contenders side by side, ensuring marketers find the one that suits them best. Get ready to discover who among these is worthy of your investment! (min:200 words, add the small paragraphs in this paragraph.)
Introducing the Heavyweights: A Quick Overview
Meet our trio of champions - Instapage, Formsite, and Formidable Forms. Each of these platforms has established itself within the digital marketing landscape, boasting unique features that cater to different audiences. Instapage stands out for its broad range of customization options and capabilities tailored specifically for marketers aiming to maximize conversions. On the other hand, Formsite is well-known for its focus on forms and surveys, catering to businesses looking to gather extensive data from their audience. Meanwhile, Formidable Forms features robust form-building capabilities, allowing users to create engaging and interactive content that enhances user participation. Together, they present a collection of tools that cater to varying needs, making it vital to evaluate their strengths and weaknesses thoughtfully. (min:200 words, add the small paragraphs in this paragraph.)
Round One – Feature Showdown
Template Variety and User-Friendly Design: A Comparison
When weighing the options for landing page builders, template variety and ease of use come to the forefront. Formsite offers a selection of templates that cater mainly to data collection, which can be restrictive for marketers focused on creative landing pages. Their simplicity favors straightforward, functional pages. Formidable Forms excels in its customizable forms, but the pre-designed templates for landing pages may not be as extensive. Instapage, in stark contrast, shines brightly with its expansive library of visually appealing templates designed specifically for conversion. With a user-friendly drag-and-drop interface, users of any skill level can craft stunning landing pages without any coding knowledge. This ease of use, combined with numerous template options, makes Instapage a clear leader when it comes to empowering marketers to deliver relevant landing page experiences that foster brand trust and loyalty. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: The Customization and Conversion Powerhouse
Instapage is not just another landing page builder; it’s designed with marketers in mind, giving them the tools to create optimized pages that convert. The platform’s advanced customization options, including A/B testing and dynamic text replacement, allow marketers to tailor every aspect of their landing page to match their audience’s needs and preferences. Instapage understands that every second counts—customizing elements such as headlines, images, and calls to action can significantly boost conversion rates. Moreover, this platform empowers marketers to reduce costs by eliminating the need for external design tools or services, making it an all-in-one solution for those serious about their conversions. By placing emphasis on user-experience and intuitive design, Instapage positions itself as a vital ally in achieving marketing success. (min:200 words)
Round Two – Speed and Efficiency: A Closer Look
Website loading speed is crucial - it's the fine line between keeping a user engaged or losing them entirely. Think of it like waiting in line for your coffee; you want it to be fast, or you might just leave without your morning brew. When comparing speed, Instapage has a reputation for its high performance and fast loading times. This platform is optimized for speed, ensuring that users don't experience delays that could lead to drop-offs. Formsite focuses on form processing, which can sometimes slow down pages if not configured correctly, while Formidable Forms can experience latency during complex form submissions. Overall, Instapage outshines its opponents by providing a smoother, swifter experience that promotes user retention and conversion. The importance of speed in landing page performance cannot be understated, making Instapage the top player in this round.
The Advantages of Instapage:
- Highly optimized for fast loading times, ensuring minimal bounce rates
- Offers a wide variety of templates focused on conversions
- Provides A/B testing capabilities to refine pages continually
- Seamlessly integrates with multiple marketing and analytics tools
The Benefits of Formsite:
- Simple, quick forms for data collection with a focus on functionality
- Templates are easy to use but limited in visual customization
- Adaptable for various data-gathering needs
Formidable Forms Strengths:
- Robust form building capabilities with custom fields and layouts
- Integrates well with WordPress, enriching functionality
- Live editing features allow real-time adjustments
- User-friendly with straightforward navigation
In terms of speed and performance, Instapage clearly emerges as the leader among these platforms. The emphasis on rapid loading times ensures users experience less frustration, keeping them engaged and more likely to convert. Formsite and Formidable Forms have their advantages in specific niches, but when it comes to overall performance for landing pages, Instapage is the best choice in this category.
Round Three – User Experience and Learning Curves
Choosing a landing page builder often hinges on usability. Marketers and businesses need tools that are not just effective but also easy to navigate. Instapage welcomes both novices and experienced users with its clean interface and comprehensive resources, facilitating a smooth onboarding experience. Formsite, known for its simplicity, allows users to quickly create forms, making it user-friendly for those focused on data collection but potentially limiting for those seeking intricate designs. Formidable Forms provides an intuitive experience, especially for WordPress users, but may have a slight learning curve for complete beginners not familiar with web design. Overall, all platforms cater to diverse user levels, but Instapage leads with its supportive community and extensive tutorials that empower marketers to become proficient more rapidly.
Round Four – The Support Team You Can Trust
Customer support can make or break a user's experience. Picture each platform's support as your trusty sidekicks, always ready to lend a hand. Instapage offers extensive support options, including live chat, email, and a detailed knowledge base, ensuring users have access to assistance whenever needed. Formsite offers email support, but the resources may not be as exhaustive, potentially frustrating users who need timely solutions. Formidable Forms provides support through community forums and detailed documentation, but might lack immediate assistance. The varying levels of support illustrate how critical it is to assess how well each platform can cater to its users’ needs for help. Instapage takes the lead here, providing various avenues for timely assistance.
Round Five – Price Points and Plans
Pricing structures often influence decisions, especially for businesses mindful of budgets. Instapage's pricing is competitive, offering different tiers suited for varying needs—from small businesses to enterprise solutions. Its ROI potential justifies the investment, especially for those focused on conversions. Formsite has appealing pricing for users needing straightforward forms, though its offerings may restrict more complex needs down the line. Formidable Forms maintains affordability for WordPress users, offering extensive feature sets at manageable costs. In assessing cost versus value, Instapage stands out, particularly when you consider the long-term benefits it offers in terms of conversion rates and ROI.
As we wrap up this friendly competition, it’s essential to recognize that each platform presents unique strengths. Ultimately, the best choice hinges on what you value most: features, support, or flexible pricing. While all three tools have distinct advantages, those aiming for superior landing page experiences should take a closer look at Instapage. Its ability to empower marketers to reduce costs, grow conversions, and deliver tailored landing pages puts it at the forefront of digital marketing strategies. Exploring Instapage with a free trial or demo could be the next step towards elevating your marketing efforts and achieving remarkable results! (min:200 words)
