How Fluent Forms vs. ClickFunnels vs. Instapage stack up against each other
Compare Instapage with Fluent Forms and ClickFunnels to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Fluent Forms vs. ClickFunnels – Marketing Heavyweights Go Head-to-Head
Choosing the right landing page builder can feel like assembling the ultimate marketing dream team, each member contributing unique skills to help you achieve your goals. Just like picking your favorite superheroes, the battle between Instapage, Fluent Forms, and ClickFunnels is all about aligning their superpowers with your marketing strategy. In this comparison, we’ll take a closer look at these powerful contenders, evaluating their strengths and weaknesses to determine which platform truly stands out in the ever-competitive landscape of landing page creation. Whether you prioritize customization, user experience, or support, we promise to guide you through the nuanced features that each tool offers, ensuring you leave equipped to make the best choice for your marketing needs. Let's dive into this exciting matchup, where only one can emerge as the champion.
Introducing the Contenders
Instapage, Fluent Forms, and ClickFunnels each command a significant presence in the world of landing pages. Instapage prides itself on empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that foster brand trust and customer loyalty. Fluent Forms, on the other hand, specializes in creating dynamic forms for various applications, making it a favorite among businesses focused on lead generation. ClickFunnels, the seasoned veteran, positions itself as an all-in-one solution for sales funnels, integrating landing pages with additional marketing capabilities. As the competition heats up, each tool presents unique features, and understanding their distinctions will allow you to harness their strengths effectively in your campaigns. Let's explore how they stack up against one another.
Round One - Feature Showdown
Template Variety and User Accessibility
When evaluating landing page builders, the importance of versatility and simplicity cannot be overstated. Fluent Forms offers a range of form templates designed for ease of use, making it simple for even the most novice users to create effective forms for their websites. However, it might lack the depth of customizable landing pages that marketers seek. ClickFunnels comes equipped with a robust selection of funnel templates tailored for conversions, but the interface can feel overly complex at times, which may deter new users from fully leveraging its capabilities. In contrast, Instapage rises to the occasion with its extensive library of templates tailored for various industries, all of which maintain a high level of customizability. This leads to a seamless user experience, minimizing the learning curve commonly associated with other platforms. Whether you’re looking for beauty, functionality, or guidance, each of these tools aims to cater to a range of user needs, but Instapage’s emphasis on intuitive design shines through.
Instapage: Your Partner in Customization and Optimizing Conversions
Instapage stands out as a powerful ally in the realm of landing page creation, prioritizing customization and conversion optimization. With its user-friendly drag-and-drop interface, marketers can effortlessly create landing pages that reflect their brand's unique identity while maintaining a focus on optimization. A standout feature is Instapage’s A/B testing capabilities, which allow users to test different versions of a landing page to gauge which elements convert better. This functionality not only fosters a data-driven approach to marketing but also empowers users to make informed decisions based on real metrics. Furthermore, Instapage supports various integrations with tools like Google Analytics, enabling users to track performance effectively. It’s not just about creating aesthetically pleasing pages; Instapage positions itself as a crucial partner in enhancing marketing performance through continuous optimization and insightful analytics.
Round Two - Efficiency and Speed
In today’s fast-paced digital landscape, speed is of the essence. An engaging website experience can quickly turn sour if visitors are left waiting for pages to load, akin to standing in line for your morning coffee and feeling your patience wane. With this in mind, let’s unpack how speed impacts the user experience across our contenders and how each builder manages to deliver results in this crucial aspect of landing page creation.
Instapage Strengths:
- Optimized for fast loading speeds, ensuring users can access content quickly.
- Utilizes content delivery networks (CDNs) for improved performance.
- Offers responsive design to ensure seamless viewing across devices.
- Minimizes reliance on third-party scripts, enhancing speed and reducing load times
Fluent Forms Strengths:
- Lightweight interface that loads quickly for creating forms.
- Responsive design for forms, ensuring fast rendering on devices.
- Simple integration with other platforms that optimize load speed.
ClickFunnels Strengths:
- Adjustable settings to optimize funnel loading times.
- Regular updates aimed at enhancing server response speed.
- Product features designed to enhance performance, albeit with a heavier interface.
When it comes to speed and performance, Instapage takes the lead. Its commitment to creating fast-loading landing pages aligns with the need for modern user experiences. While Fluent Forms and ClickFunnels also offer solid functionality for their intended uses, Instapage’s focus on optimizing loading times positions it as a top choice for marketers who prioritize seamless experiences.
Round Three - User Comfort and Learning Curve
Navigating a new platform should feel like a friendly stroll in the park, and fortunately, each of these three tools embodies a welcoming spirit for users. Fluent Forms excels in simplicity, making it perfect for beginners who want to create forms quickly without getting lost in complex functions. ClickFunnels, while incredibly powerful, can present a steeper learning curve due to its comprehensive features that may overwhelm newcomers. Instapage strikes a balance, offering intuitive navigation and abundant educational resources such as webinars and tutorials to ensure that both beginners and seasoned marketers find their footing easily. As users explore each platform, it’s clear that Instapage facilitates a swift transition to producing high-quality landing pages, effectively nurturing both novices and adept marketers.
Round Four - Customer Support Heroes
When your marketing strategy needs a helping hand, reliable customer support is essential—a safety net that makes all the difference. Instapage provides a variety of support options, including live chat, email support, and an extensive knowledge base filled with articles and guides. Leveraging an active community forum further enhances user support, offering a space for interactions and sharing best practices. Similarly, ClickFunnels offers phone support and community help resources, making it easy for users to access the assistance they need. Fluent Forms focuses predominantly on email support and offers documentation, but it might lack the immediate responsiveness that users might look for when in a bind. Ultimately, all three platforms demonstrate solid customer support foundations, but Instapage’s structured options and community engagement appear to truly elevate the user experience.
Round Five - Cost Structures and Value Analysis
Pricing plays a vital role when deciding on the most appropriate landing page builder. Instapage typically offers tiered pricing plans catering to different business needs, presenting excellent value considering its extensive features and performance. Fluent Forms provides a free tier with critical features, making it appealing for startups or small projects. ClickFunnels comes at a premium, reflecting its wide-ranging capabilities; however, it may be overkill for those only needing basic landing page functionality. Each platform delivers its own flavor of value, and users should assess their specific requirements against cost when making a choice.
In wrapping up this friendly rivalry, it's apparent that Instapage shines when it comes to customization, speed, and robust support, making it the preferred option for marketers eager to boost conversion rates and establish brand trust. While Fluent Forms and ClickFunnels each bring merit to different niches within the marketing landscape, the importance of aligning your choice with your particular needs is paramount. As you weigh your options, consider exploring Instapage’s capabilities further through its free trial to experience firsthand how it can transform your marketing efforts into measurable success.
