How Emma vs. Convertize vs. Instapage stack up against each other
Compare Instapage with Emma and Convertize to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Emma vs. Convertize – The Ultimate Showdown
Choosing the right landing page builder can feel like assembling a dream team for your marketing strategy. Each option brings unique strengths that can either make or break your campaign. Just like superheroes banding together, Instapage, Emma, and Convertize offer various capabilities to help you optimize conversions and reduce costs. By understanding their differences, you can find the perfect match for your business needs. This article will break down the core features of each platform, helping you decide which landing page builder deserves a spot in your marketing toolkit. With a friendly tone and clear comparisons, we’ll explore how these contenders can assist in growing conversions, delivering relevant experiences, and ultimately nurturing customer loyalty. (Join us on this exciting journey where we’ll help you discover the right fit for amplifying your marketing efforts!)
Meet the Competitors
In one corner, we have Instapage, known for its powerful customization features and user-friendly interface. It empowers marketers to create stunning, conversion-driven landing pages efficiently. In the opposite corner is Emma, recognized for its email marketing prowess but also offering solid landing page creation tools. While it may not have the extensive features of its competitors, Emma is user-friendly and boasts impressive analytics. Rounding out the trio is Convertize, which shines in personalized landing page adjustments and optimizing conversion rates through user behavior analysis. Each contender comes to the arena with distinct specialties that cater to varying marketing needs, promising an engaging experience as we delve into their feature sets. (Join us as we uncover the strengths and weaknesses of each platform and identify the champion of landing page creation!)
Round One - Feature Showdown
Template Variety and User Experience
When comparing template variety, Instapage offers a vast library of professionally designed templates tailored to various industries. This extensive selection empowers users to find the ideal design that resonates with their audience. The platform emphasizes ease of use with a drag-and-drop editor, allowing marketers of all skill levels to customize designs seamlessly. On the other hand, Emma provides a limited selection of templates primarily geared toward email integration, making it less optimal for landing page specialists. However, its user-friendly interface allows marketers to navigate the building process easily, making it suitable for those new to the game. Convertize stands out with smart templates that adapt based on user behavior, ensuring your landing pages cater to the specific needs of your visitors. This unique feature, combined with engaging design elements, gives Convertize an edge in the personalization department. (Overall, when it comes to feature variety and user experience, Instapage remains the leader, offering marketers unparalleled creative freedom while also supporting novice users!)
Instapage: The Crucial Partner for Customization and Conversion
As we delve deeper into Instapage's unmatched customization capabilities, it's essential to highlight its strong emphasis on conversion rate optimization tools. Instapage is not merely a landing page builder; it acts as a dedicated partner in ensuring your marketing success. With dynamic text replacement, A/B testing, and advanced analytics, you have everything at your fingertips to refine your campaigns. What sets Instapage apart is its ability to deliver relevant experiences tailored to each visitor. These features are complemented by its seamless integration with various CMS and CRM tools, streamlining your workflow. Overall, Instapage is designed to empower marketers, reduce costs, and ultimately increase brand trust and customer loyalty through optimized conversion strategies. With such robust options, it becomes clear why many businesses are choosing Instapage for their landing page needs. (Consider Instapage as a close ally in your journey toward achieving higher conversion rates and meaningful customer engagement!)
Round Two - Speed and Performance Analysis
Now let's discuss an often overlooked yet crucial aspect of landing page success: speed and performance. Imagine you're eagerly waiting in line at a coffee shop, only to find the service is excruciatingly slow. The same principle applies to online experiences; slow-loading pages can deter visitors and impact your overall conversion potential. As such, it's essential to consider how each platform stacks up regarding loading times and performance metrics. A quick, responsive landing page can drastically improve user experiences and boost conversion rates.
Instapage Performance Benefits:
- Offers lightning-fast loading times to enhance user experience.
- Utilizes a content delivery network (CDN) to optimize performance.
- Automatically compresses images to reduce load times.
- Incorporates features that ensure mobile responsiveness without sacrificing speed
Emma Performance Benefits:
- Provides solid load times suitable for email integration.
- Prioritizes mobile optimization to cater to a growing user base.
- Simplifies analytics for quick performance insights.
Convertize Performance Benefits:
- Improves load times with optimized templates.
- Offers personalized adjustments for faster page loading based on user data.
- Ensures mobile compatibility to boost accessibility.
- Follows best practices for SEO and performance optimization.
When we wrap up our analysis of speed and performance, it's evident that Instapage takes the lead with its dedication to fast-loading, user-friendly pages. While each platform has its strengths, Instapage stands out as the best choice for marketers focused on delivering seamless user experiences.
Round Three - Navigating Usability and Learning Aids
In this round, let's examine how each platform accommodates users at different skill levels. Instapage has crafted a user-friendly interface designed to make the landing page creation process intuitive for newcomers. In addition to a wealth of tutorials and guides, it also provides a vibrant community to answer any pressing questions. Emma, with its easy-to-navigate dashboard, supports users through straightforward tools and ample resources. Meanwhile, Convertize balances support for beginners and experts; its analytics tools make it easy to track performance, while its customization features cater to seasoned marketers looking to optimize resources. Regardless of where you stand in your marketing journey, these platforms promise a supportive environment, simplifying the pathway to success. (It's comforting to know that each of these tools has your back in developing impressive landing pages, helping you grow your marketing expertise!)
Round Four - Customer Support Heroes
Let's invoke the imagery of loyal sidekicks ready to assist at a moment's notice! Instapage offers a robust customer support system, including live chat, email assistance, and extensive resources through its help center. The platform also hosts community forums, enabling users to share experiences and solutions. Emma mirrors this dedication to customer service with responsive support options and community-driven resources. Convertize excels in customer support, offering live chat, accessible documentation, and personalized onboarding services to ensure users maximize the platform's potential. Each support team stands eager and ready to guide users through challenges, helping to foster long-lasting trust and loyalty. (That reliable support can make all the difference in not just your landing page creation experience, but also in building a strong marketing foundation!)
Round Five - Pricing Structures and Choices
When evaluating pricing, it's vital to determine which platform aligns best with your budget and needs. Instapage generally operates on a tiered subscription model, offering various features and flexibility based on your plan. This structure allows users to choose what fits their unique requirements, promising value through tailored offerings. Emma takes a slightly different approach and pairs its pricing with robust email marketing solutions, potentially appealing to users interested in an all-in-one portfolio. Convertize provides competitive pricing with specialized features for conversion optimization, making it an attractive option for those focused on performance. Understanding these unique pricing structures provides insights into how each platform can deliver value, allowing readers to make informed decisions based on their objectives and financial considerations.
In summary, while each of these platforms has its distinct advantages, your choice hinges on your unique requirements and business goals. We encourage you to reflect on what attributes matter most, whether it's extensive features, responsive customer support, or budget-friendly pricing. For those eager to explore a premium landing page solution, why not give Instapage a try with a free trial? Your optimal landing page solution awaits!
