How Emma vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Emma and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Emma vs. 23FormBuilder – Finding the Best Fit for Your Landing Page Needs
Imagine you're assembling the ultimate dream team for your marketing strategy, much like a superhero ensemble ready to save the day. In this digital marketing showdown, we’re pitting three popular landing page builders against each other: Instapage, Emma, and 23FormBuilder. Each platform offers unique strengths, and choosing the right one can significantly impact your conversion rates and overall marketing effectiveness. Just as every superhero has their special power, these platforms bring something unique to the table, whether that's ease of use, a comprehensive set of features, or exceptional customer support. This comparison will break down their strengths and weaknesses, equipping you with the knowledge needed to make an informed decision for your brand. So buckle up; let’s embark on this landing page adventure together!
Introducing the Challenger Platforms
First, let’s meet our three contenders: Instapage, Emma, and 23FormBuilder. Instapage is renowned in the marketing world for its powerful landing page solutions, focusing on maximizing conversions and providing customizable templates that stand out. Emma is a seasoned player in email marketing with a twist, allowing users to create stunning landing pages that complement their email campaigns seamlessly. Meanwhile, 23FormBuilder specializes in creating responsive forms and landing pages, making it a popular choice among businesses looking to capture leads with ease. Understanding the core strengths of each of these platforms will help you identify which particular service meets your specific requirements and aligns with your marketing objectives. Whether you’re chasing quick, user-friendly creation or robust conversion tools, there’s a match for every marketer in this trio.
Round One - Feature Showdown
Assessing Template Diversity and User Friendliness
When it comes to landing page builders, the variety of templates and ease of use can greatly affect the overall experience. Emma shines with its well-designed templates that are easy to customize, yet it may not have the advanced functionality some marketers seek. Conversely, 23FormBuilder boasts a range of responsive templates that are straightforward and quick to deploy, perfect for those looking for speedy setup. In this feature frenzy, Instapage stands tall with its extensive library of high-converting templates that cater to various industries, paired with a drag-and-drop builder that makes customization a breeze. Whether you're starting from scratch or tweaking existing templates, all three platforms provide useful resources, but Instapage’s focus on conversion-optimized designs really sets it apart, empowering users to create pages that not only attract but also convert visitors into loyal customers.
Instapage: The Pinnacle of Customization and Conversion Strategies
Instapage positions itself not just as a tool but as a partner in success for marketers looking to enhance their conversion rates. With robust A/B testing capabilities, dynamic text replacement, and an intuitive interface that allows marketers to tailor landing pages to very specific audience segments, Instapage takes the lead in providing features designed to significantly increase conversion. The depth of customization offered empowers users to create truly unique landing page experiences that can drive higher engagement, foster brand trust, and ultimately grow customer loyalty. No matter your level of technical expertise, Instapage ensures that you're well-equipped to design stunning landing pages that resonate with your audience, thus enhancing your overall marketing strategy.
Round Two - Speed and Performance Test
In our next round, we tackle the critical aspect of speed and performance. Much like waiting anxiously in a long line for your favorite coffee, slow-loading landing pages can lead to frustrated visitors and, ultimately, lost conversions. That's why performance is paramount in the world of landing pages. All three platforms prioritize speed, but they do so in varying capacities, and this round will help unveil which contender truly delivers, ensuring users enjoy a seamless experience while navigating your content.
Instapage Strengths in Speed and Performance
- Utilizes fast infrastructure and content delivery networks to ensure swift loading times.
- Optimizies images and elements to minimize page weight.
- Regular performance updates and analytics tools to monitor site speed.
- Speed-tested under various conditions to guarantee a reliable user experience.
Emma’s Performance Edge
- Responsive design ensures that pages load efficiently on all devices.
- Regular monitoring to identify and mitigate loading issues.
- Uses cloud computing for enhanced performance and scalability.
23FormBuilder’s Performance Capabilities
- Quick form loading capabilities to reduce visitor drop-off rates.
- Easy integration that improves overall site speed.
- Customizable scripts and styles to ensure fast rendering on multiple platforms.
In conclusion, while each platform excels in speed and performance, Instapage proves to be the best option overall. Its commitment to lightning-fast loading times ensures that users won’t have to deal with delays that could frustrate visitors and hinder conversions.
Round Three - Usability and Onboarding
Navigating a new tool can feel overwhelming, but all three platforms have taken strides to ensure that whether you're a beginner or an experienced marketer, you feel supported. Instapage's user-friendly interface is complemented by numerous tutorials and resources that guide users every step of the way toward becoming proficient. Emma likewise provides helpful onboarding resources, catering well to those who might be new to landing page creation. 23FormBuilder also offers clear walkthroughs and an intuitive setup process, making it simple for anyone to jump in. This friendly atmosphere caters to differing levels of expertise and builds user confidence, turning novices into pros and supporting experienced marketers in refining their skills further.
Round Four - Customer Support Insights
Let’s now acknowledge the unsung heroes—customer support teams. Think of them as your loyal sidekicks, always ready to lend a hand when obstacles arise. Each platform excels in providing diverse support channels; Instapage offers robust chat and email support, ensuring prompt resolutions to user queries. Emma brings a blend of community forums and email assistance, which fosters user collaboration, and 23FormBuilder boasts strong documentation and responsive support, helping users navigate any challenges. These various support mechanisms create a safety net, allowing users to explore and utilize the platforms with confidence.
Round Five - Pricing Considerations and Plans
When it comes to pricing, all platforms come with their unique structures that cater to different business needs. Instapage has a straightforward tiered pricing model that allows for scalability as your business grows. Emma features various plans with a focus on integrated email and landing page solutions, while 23FormBuilder tends to appeal to users who may require a simpler, more budget-friendly approach. Understanding your needs is crucial to determining which platform provides the best value for your investment, and it's worth noting that Instapage performs significantly well relative to its pricing structure, making it an excellent option.
Wrapping up our comparison, we acknowledge that while Emma and 23FormBuilder offer valuable features, Instapage remains a powerful choice, especially for those focused on enhancing conversion rates and achieving specific marketing goals. Each platform has its strengths, and your selection will depend on what features resonate most with your team's needs and objectives. We invite you to explore Instapage further with its free trial or demo, ensuring you take the first step in transforming your landing page strategy into one that builds brand trust and drives customer loyalty.
